At a Glance
- Tasks: Lead innovative marketing strategies for the On brand at JD Sports across EMEA.
- Company: Join a dynamic team at a leading sports retailer, JD Sports.
- Benefits: Competitive salary, creative work environment, and opportunities for professional growth.
- Other info: Collaborative atmosphere with opportunities to work on exciting projects in the sports lifestyle sector.
- Why this job: Make a real impact by shaping culturally relevant campaigns that resonate with consumers.
- Qualifications: Experience in global marketing, strong communication skills, and a passion for youth culture.
The predicted salary is between 45000 - 55000 £ per year.
Department: Partner Brand Marketing
Reporting to: Partner Brand Marketing Manager
Role Description:
Lead and elevate how On shows up within JD Sports across EMEA delivering best in class, culturally relevant brand activation that drive both brand heat and commercial performance. As Senior Executive, you will support in driving the end-to-end marketing strategy and execution for On at JD. You will translate global and EMEA initiatives into impactful campaigns.
Working at the intersection of brand and retail, you will lead the development of integrated, omni channel campaigns across retail, digital, social, paid media and experiential – bringing On stories, product and key moments to life within JD. You will collaborate closely with On stakeholders, JD HQ and internal teams to deliver impactful execution.
The role requires a commercial and strategic mindset, combined with strong executional excellence. You will use consumer insights, cultural trends and performance data to shape campaigns that not only elevate brand perception but also deliver measurable impact. Ultimately you will play a critical role in building the On brand at JD delivering standout brand experiences that connect with consumers and drive sustained growth.
Responsibilities:
- Drive the end-to-end marketing strategy and execution for the On brand at JD.
- Adapt Global and EMEA wide campaigns into locally relevant campaigns.
- Work with the UK team to deliver best in class omni channel activations across retail, digital, social, paid media and IRL moments.
- Ensure consistency of On brand expressing whilst tailoring campaign to JD consumer insights and cultural moments.
- Act as the key point of contact between On JD HQ and the internal teams.
- Collaborate cross functionally with internal teams and external agencies to deliver seamless campaign execution.
- Own and manage the allocated marketing budget, ensuring efficient investment, optimisation and maximum ROI.
- Champion a consumer first mindset, delivering engaging and culturally relevant brand experiences.
- Establish a strong feedback loop with On and HQ team sharing insights on consumer, trends etc.
- Continuously analyse market and cultural trends to inform strategy, ensuring campaigns remain relevant and resonate with JD audience.
- Track, analyse and report on brand performance and campaign effectiveness, using data driven insights to optimise future activity.
Skills and Experience:
- Relevant experience in a marketing role working with brands on a global/regional/international level.
- Proven skills delivering brand growth through consumer initiatives - developing and managing brand marketing with execution experience across the full marketing mix.
- Strong understanding of the touchpoint and media landscape relevant to JD consumers.
- Adept at driving cross-functional teams effectively, able to work in matrix organisations.
- Good project management experience, managing internal stakeholders, agencies, customers, and other external partners. Ability to manage multiple campaigns simultaneously.
- Demonstrated organisational, planning, and analytical skills.
- Excellent written and verbal communication skills, including in brief and presentation writing.
- Highly proficient with all relevant computer software MS office, Keynote etc.
- An understanding and interest in sports lifestyle and youth culture preferred, coupled with a good understanding of the JD brand.
- Proficiency in multiple languages, including Spanish and English (additional European Languages are a plus).
- Retail experience is an advantage.
Senior Partner Brand Marketing Executive in Manchester employer: JD Sports
At On, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture, particularly in our vibrant EMEA hub. As a Senior Partner Brand Marketing Executive, you will benefit from unparalleled opportunities for professional growth while collaborating with passionate teams to create impactful brand experiences. Our commitment to innovation and consumer engagement ensures that your contributions will not only elevate the On brand but also resonate deeply within the retail landscape, making your role both meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Partner Brand Marketing Executive in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their brand values and how they resonate with consumers. This will help you tailor your responses and show that you're genuinely interested in the role.
✨Tip Number 3
Showcase your creativity! When discussing your past campaigns, highlight how you adapted global strategies to local markets. Use specific examples to demonstrate your ability to drive brand growth and connect with consumers.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can leave a lasting impression. It’s also a great opportunity to reiterate your enthusiasm for the role and how you can contribute to the team at JD Sports.
We think you need these skills to ace Senior Partner Brand Marketing Executive in Manchester
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Partner Brand Marketing Executive role. Highlight your relevant experience in brand marketing and how it aligns with the responsibilities outlined in the job description. We want to see how you can elevate On's presence at JD Sports!
Showcase Your Creativity:This role is all about delivering culturally relevant brand activations, so don’t hold back! Share examples of past campaigns you've worked on that demonstrate your creative flair and strategic thinking. We love seeing innovative ideas that connect with consumers.
Highlight Your Analytical Skills:Since you'll be using data to shape campaigns, make sure to mention any experience you have with tracking and analysing brand performance. We’re looking for someone who can turn insights into action, so show us how you've done this in previous roles!
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensure you’re considered for the role. Plus, it shows you’re keen on joining the StudySmarter team!
How to prepare for a job interview at JD Sports
✨Know Your Brand Inside Out
Before the interview, dive deep into On's brand values, recent campaigns, and their presence within JD Sports. Understanding how they position themselves in the market will help you articulate how you can elevate their brand through your role.
✨Showcase Your Strategic Mindset
Be prepared to discuss specific examples of how you've driven marketing strategies in previous roles. Highlight your ability to adapt global initiatives into local campaigns, as this is crucial for the Senior Partner Brand Marketing Executive position.
✨Demonstrate Cross-Functional Collaboration
Since the role involves working closely with various teams, come ready with examples of how you've successfully collaborated across departments. This could include working with internal teams or external agencies to deliver seamless campaign execution.
✨Bring Data to the Table
Prepare to discuss how you've used consumer insights and performance data to shape marketing strategies. Being able to track, analyse, and report on brand performance will show that you're data-driven and focused on delivering measurable impact.
