At a Glance
- Tasks: Support daily store operations and motivate your team to achieve sales targets.
- Company: Join JD Sports, a leader in global sports fashion with a vibrant culture.
- Benefits: Enjoy staff discounts, holiday allowance, gym memberships, and personal development opportunities.
- Other info: Be part of a diverse team committed to innovation and operational excellence.
- Why this job: Make an impact in a fast-paced retail environment while developing your leadership skills.
- Qualifications: Previous retail management experience and strong leadership abilities are essential.
The predicted salary is between 30000 - 40000 € per year.
This is JD. Born in 1981. Built for Now. At JD, we don’t just sell sneakers and outdoor gear, we set trends, break boundaries, and build communities. Whether you're on the shop floor, behind the scenes, or driving innovation, every role here plays a part in shaping the future of our industry. We’re fast-paced, fearless, and unapologetically ambitious. We celebrate authenticity, thrive on collaboration, and never stop pushing forward. If you’re ready to bring your energy, ideas, and personality to a team that values them, this is your moment.
At JD Sports, we don’t just lead the game — we set the pace. As Assistant Manager, you’ll play a crucial role in supporting one of the most recognisable names in global sports fashion. You’ll work alongside the Store Manager to drive results, develop talent, and elevate the customer experience, ensuring the store delivers the premium JD standard every single day. If you’re ready to step up, lead with confidence, and help shape a high-performing team in a fast-paced, world-class retail environment, this is your opportunity to make your impact.
Role Overview
As an Assistant Manager at JD Sports, you are a key force behind your store’s success. You support from the front — motivating your team, driving performance alongside the Store Manager, and ensuring every shift delivers strong results. You help inspire your people to excel, uphold high standards, and move the store toward ambitious sales targets and operational excellence. This role is all about confident leadership, strong commercial awareness, and the ability to elevate your team so the store achieves outstanding success together.
Key Responsibilities
- Support the Store Manager with daily store operations to help achieve sales targets and core KPIs.
- Lead and guide colleagues on the shop floor, allocating tasks, supporting service delivery, and maintaining JD standards throughout the day.
- Assist with coaching and development, offering real-time feedback and reinforcing expectations set by the Store Manager.
- Maintain JD’s high presentation and operational standards, including availability, pricing accuracy, tidy displays, and a safe environment.
- Carry out core operational duties such as cash handling support, till checks, delivery processing, stock audits, and opening/closing routines — escalating issues appropriately.
Skills & Experience Required
- Previous experience in a retail management or supervisory role, such as Assistant Store Manager or Supervisor, demonstrating readiness to support leadership.
- Strong leadership skills with the ability to guide, develop, and motivate staff while reinforcing store priorities.
- Confident interpreting KPI and sales data to support commercial decision-making and shift focus.
- Excellent communication and interpersonal skills, supporting colleagues and ensuring professional customer interactions.
- Proven success driving sales performance and contributing to KPI achievement in a retail environment.
Desirable Attributes
- Passion for retail, sport, fashion, and representing the JD brand.
- Professional, proactive leader with a solutions-driven mindset.
- Resilient, adaptable, and able to remain composed under pressure.
- Customer-centric with a strong focus on delivering the premium JD experience.
What We Offer
We are proud to be an equal opportunity employer, committed to creating a workplace where every colleague is valued, respected, and empowered. We celebrate the diversity of our teams and strive to ensure that all colleagues regardless of background, identity, or lived experience can thrive and contribute meaningfully.
As a part of our successful and continually evolving company, you’ll be encouraged to embrace and uphold our strategic priorities: putting people first, at the forefront of digital innovation, staying deeply attuned to our customers, and pursuing operational excellence. We are always exploring new avenues for growth, and we welcome individuals who are passionate about making a positive impact every day.
We know our employees work tirelessly to make JD Sports the success it is today and in turn, we offer them some amazing benefits:
- Incremental Holiday Allowance
- Staff Discount on qualifying purchases across Group retail stores and online
- Exclusive Colleague Bike Discount scheme
- Discounted Gym membership
- Personal development opportunities to learn and develop at work
- Access to Apprenticeships and accredited qualifications
About JD Group
Founded in 1981 with a single store in the Northwest of England, JD Group has grown into a leading global omni-channel retailer in Sports Fashion, Outdoors, and Gyms. Our diverse and dedicated teams operate across a portfolio of renowned retail brands in multiple international markets. Listed on the London Stock Exchange since 1996 and a proud member of the FTSE100 since 2019, JD Group continues to expand both in the UK and globally, driven by a commitment to innovation, excellence, and possibility.
Our vision is to become the world’s most trusted and dynamic omni-channel retailer in the sports and outdoor industry. We welcome individuals from all backgrounds to join us in shaping this future. If you're passionate about contributing to an inclusive, people-first, and customer-centric organisation and are motivated by continuous growth and operational excellence, we’d love to hear from you.
Assistant Store Manager - Dalston employer: JD Sports
At JD Sports, we pride ourselves on being an exceptional employer that champions diversity and empowers our employees to thrive. As an Assistant Store Manager in Dalston, you'll be part of a dynamic team that values collaboration and innovation, with ample opportunities for personal development and career growth. Enjoy a range of benefits including a generous holiday allowance, staff discounts, and access to professional training, all while contributing to a fast-paced retail environment that celebrates authenticity and ambition.
StudySmarter Expert Advice🤫
We think this is how you could land Assistant Store Manager - Dalston
✨Tip Number 1
Get to know the company culture before your interview. JD is all about energy and authenticity, so show them you’re a perfect fit by researching their values and recent initiatives. This will help you connect with the team and demonstrate your passion for the brand.
✨Tip Number 2
Practice your leadership stories! As an Assistant Store Manager, you'll need to showcase your ability to motivate and develop a team. Think of specific examples where you've driven results or improved performance, and be ready to share them during your chat.
✨Tip Number 3
Don’t forget to ask questions! Show your interest in the role by asking about team dynamics, sales targets, or how they celebrate success. This not only gives you insight but also shows that you’re genuinely invested in the position.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re proactive and serious about joining the JD family. Let’s get you in the game!
We think you need these skills to ace Assistant Store Manager - Dalston
Some tips for your application 🫡
Show Your Passion:When writing your application, let your passion for retail and sports shine through. We want to see how excited you are about the JD brand and how you can contribute to our team!
Be Authentic:Authenticity is key! Don’t be afraid to show your personality in your application. We value individuality and want to know what makes you unique and how that can benefit our store.
Highlight Your Experience:Make sure to showcase any previous retail management or supervisory experience. We’re looking for confident leaders who can motivate a team and drive results, so share those relevant stories!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining the JD family!
How to prepare for a job interview at JD Sports
✨Know Your JD
Before the interview, dive deep into JD's brand values and recent trends. Understand what sets them apart in the sports fashion industry. This knowledge will help you connect your experiences to their mission and show that you're genuinely interested in being part of their team.
✨Showcase Your Leadership Skills
As an Assistant Store Manager, you'll need to demonstrate strong leadership. Prepare examples from your past roles where you've motivated a team or driven performance. Highlight how you’ve supported colleagues and contributed to achieving sales targets, as this aligns perfectly with what JD is looking for.
✨Be Data Savvy
Familiarise yourself with key performance indicators (KPIs) and sales data interpretation. Be ready to discuss how you've used data to make decisions in previous roles. This will show that you can contribute to JD's commercial success and understand the retail landscape.
✨Emphasise Customer-Centricity
JD prides itself on delivering a premium customer experience. Prepare to share specific instances where you've gone above and beyond for customers. This will demonstrate your commitment to upholding JD's high standards and your ability to create a positive shopping environment.
