At a Glance
- Tasks: Lead and inspire a dynamic Paid Media team while managing top-tier accounts.
- Company: Join a market-leading in-house Paid Media team with a collaborative spirit.
- Benefits: Competitive salary, professional development, and opportunities for growth.
- Other info: Fast-paced environment with excellent mentorship and career advancement opportunities.
- Why this job: Make an impact by driving innovative Paid Media strategies with industry giants.
- Qualifications: Experience in Paid Search/Social and strong leadership skills required.
The predicted salary is between 40000 - 50000 £ per year.
Role overview: As a Senior Paid Media Executive, you will lead, inspire, and develop Executives & Assistants in our market-leading in-house Paid Media team. You will help spearhead best-in-class Paid Media implementation across Paid Search, Paid Social & Digital Display.
Your role will be to lead the strategy and account direction, predominantly working with our tier 1 partners such as Google, YouTube, Bing, Apple, Facebook, Instagram, Twitter, Pinterest as well as emerging platforms and opportunities. You will also manage key stakeholders across the business, as well as integrating with other parts of the Multi-Channel team such as Organic Search, Affiliates & Partnerships, Content, as well as CRO and Analytics teams.
Responsibilities:
- Demonstrate a strong understanding & showcase a practical ability of working with Paid Search and/or Paid Social platforms and concepts.
- Manage, own, and constantly find ways of improving the workflow of your team. Responsible for quality of all work output from your team.
- Regularly review team processes (reports, presentations, tools etc.) for efficiency.
- Complete internal audits across your accounts & continually evolve.
- Oversee the end to end Implementation including set-up, management, analytics, tracking, reporting of Paid Search and/or Paid Social accounts.
- Be an expert in all relevant 3rd party tools & technology.
- Build & maintain project plans outlining all key tasks for your accounts.
- Continually review & suggest changes to tactics based on current performance and impact on campaign goals & KPIs.
- Accurately forecast potential delivery for your accounts.
- Help develop the Paid Media department by being innovative and sharing knowledge and processes.
- Develop a close working relationship with external suppliers such as Google, Facebook, Apple, Twitter etc.
Role objectives and KPI’s:
- Stakeholder management - External Trade Meetings - Updates
- Project Management - Managing Upwards & Downwards
- Internal Developed Skillset (My Core Training Course) # of courses complete
- Departmental trade updates
- Support on Roadmap Product Adoption
- Account Structures - Managing Implementation
- Account Trends Understanding wider impact
- Trouble Shooting - Escalation
- Account Ownership - Strategy/Targets/KPI's
- Mentorship - Exec/Assistant/New Starters
- Activation Excellence
- Attribution Knowledge Sharing (Blogs/industry trends) - Champion of area
- Budget Allocation - Micro Presenting - Key Stakeholders (internal/fascia)
- Time Management - Prioritising juniors
- Workload Feed - Creation & Optimisation
- Lead supplier calls - Small to Medium Suppliers
- Supplier Input - Product Focus / Questions / Market Insights / Feedback
- Auditing Introductions for new starters
Competencies and behaviours:
- Deciding and Initiating Action
- Persuading and Influencing
- Presenting and Communicating Information
- Applying Expertise and Technology
- Delivering Results and Meeting Customer Expectations
- Adapting and Responding to Change
- Coping with Pressures and Setbacks
- Achieving Personal Work Goals and Objectives
Skills and Experience:
- Ability to identify issues and be pro-active in providing solutions.
- A high degree of numeracy and literacy.
- Ability to work under pressure across a high level of Paid Search and/or Paid Social accounts.
- Highly literate in MS Excel, PowerPoint, Word, Office365, Google Docs.
- Effective communication skills.
- Effective presentation skills.
- Effective time management skills with the ability to multi-task.
- A high attention to detail.
- Experience in managing sophisticated Paid Search/Paid Social campaigns.
- In depth knowledge of Paid Media, from an implementation perspective.
- Google Shopping, Facebook DPA, Retargeting experience.
- Google Analytics experience.
- An appreciation of the Paid Media ecosystem (i.e. how Paid Search influences Paid Social).
- Facebook Blueprint Certified & Twitter Flight School desired.
- Google Ads Certified desired.
- Second language an advantage.
Training requirements for the role:
- Microsoft Excel
- Numeracy & Literacy
- Google Platforms – AdWords, Analytics, GMC
- Meta Platforms – Business Manager
- Product Feed Optimisation
- Junior Staff Development
- Staff Resource Management
Senior Paid Media Executive in Bury employer: JD Sports
At GO Outdoors, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture. As a Department Manager, you will not only lead a passionate team but also benefit from extensive personal development opportunities, including access to apprenticeships and accredited qualifications. With a strong commitment to employee growth, competitive staff discounts, and a focus on maintaining high operational standards, working with us means being part of a dynamic environment where your contributions directly impact our success.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Paid Media Executive in Bury
✨Show Your Creative Side
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✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like JD Sports are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with JD Sports on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Senior Paid Media Executive in Bury
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit JD Sports. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of JD Sports:Show us that you’ve done your homework! In your application, briefly mention what you admire about JD Sports’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at JD Sports
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at JD Sports will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At JD Sports, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
