At a Glance
- Tasks: Lead JD's global marketing effectiveness strategy and transform measurement across all channels.
- Company: Join JD Sports, the 'King of Trainers' and a leader in sportswear retail.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and career development.
- Why this job: Make a real impact on marketing strategies and drive brand success globally.
- Qualifications: Extensive experience in marketing effectiveness and strong leadership skills required.
The predicted salary is between 80000 - 100000 € per year.
JD Sports Group PLC is a leading international multi-channel retailer of sports, fashion, and outdoor brands. With an extensive portfolio of globally recognised brands, JD Sports has established itself as the 'King of Trainers' and a beacon for sportswear enthusiasts around the world. Our commitment to delivering exceptional customer experiences and innovative products drives our success in the competitive retail landscape.
The Global Head of Marketing Effectiveness defines and leads JD’s global effectiveness strategy, transforming how marketing impact is understood, measured, and optimised across all channels, markets, and customer touchpoints. This role plays a critical part in moving the business from a historically siloed view of channel measurement to a fully integrated, full-funnel, omnichannel understanding of effectiveness - ensuring that all marketing activity is evaluated based on its contribution to both commercial outcomes and long-term brand growth, regardless of where or how customers choose to engage or transact.
Leading a team of effectiveness specialists, this role establishes a unified measurement framework that connects brand, media, digital, and customer insight. The role partners closely with senior stakeholders across Marketing, Digital, Finance, and Insight functions to ensure marketing investment decisions are grounded in robust, forward-looking, and holistic effectiveness principles.
Key Responsibilities:- Defines and leads JD’s global marketing effectiveness vision, frameworks, and roadmap across all markets.
- Drives the transition from channel-level and siloed reporting to a connected, omnichannel view of effectiveness across the full customer journey.
- Establishes a consistent approach to evaluating how marketing drives outcomes across all customer touchpoints (e.g. e-commerce, app, stores, and partner channels).
- Embeds effectiveness as a core principle within marketing planning, investment, and decision-making processes.
- Owns the global approach to marketing mix modelling (MMM), attribution, and scenario planning, ensuring alignment with business strategy.
- Partners closely with Commercial Finance Leadership to embed Marketing Effectiveness into broader business planning, fostering trust and shared understanding.
- Leads the development of forecasting frameworks that simulate the impact of different investment strategies across channels and markets.
- Partners with Commercial Finance, Digital and Marketing leadership to ensure marketing investment decisions are based on incremental impact and overall effectiveness, not channel silos.
- Ensures modelling outputs are accessible, actionable, and embedded into planning cycles.
- Defines best-in-class measurement frameworks that integrate MMM, attribution, in-channel data, and brand metrics into a single, coherent view of effectiveness.
- Ensures alignment between brand measurement, customer insight, and commercial outcomes.
- Provides leadership on evolving measurement challenges, including privacy-first approaches and the shift away from cookie-based tracking.
- Drives continuous innovation in tools, methodologies, and ways of working.
- Leads, develops, and inspires a high-performing global marketing effectiveness team.
- Directly manages senior roles, including the Marketing Effectiveness Lead.
- Builds organisational capability in understanding and applying effectiveness principles across marketing and insight teams.
- Acts as a mentor and thought leader, elevating the overall quality and impact of insight delivery.
- Core member of Customer Division SLT, supporting Director and Associate Director in leading a high performing team, driving colleague engagement, satisfaction and growth.
- Partners with senior stakeholders across Marketing, Digital, Media, Finance, Loyalty, Customer Analytics, and Research teams.
- Ensures effectiveness insights are embedded into end-to-end campaign development, from planning through to execution and evaluation.
- Aligns global and regional teams on a shared understanding of effectiveness and success metrics.
- Collaborates with external partners (media agencies, media owners, tech platforms) to enhance measurement standards and transparency.
- Delivers clear, compelling narratives that connect marketing activity to business outcomes, including revenue growth, customer value, and brand strength.
- Influences senior stakeholders through evidence-based recommendations and a strong “so what” mindset.
- Presents regularly to executive leadership, shaping strategic decisions on marketing investment and direction.
- Acts as the global voice of marketing effectiveness within JD.
- Owns and governs the global marketing effectiveness agenda.
- Drives adoption of consistent frameworks, tools, and processes across markets.
- Ensures effectiveness principles are embedded across all marketing activity, regardless of channel or transaction point.
- Leads the evolution of how JD measures success in a complex, omnichannel retail environment.
- Extensive experience in marketing effectiveness, media strategy, analytics, or a combination of these (client or agency side).
- Proven experience leading effectiveness strategy across multiple brands, markets or at a global level.
- Deep expertise in marketing mix modelling (MMM), attribution, and full-funnel measurement approaches.
- Demonstrated experience leading modelling programmes and translating outputs into media optimisation recommendations grounded in full-funnel media planning principles.
- Strong understanding of omnichannel retail and how marketing drives outcomes across different customer touchpoints and transaction channels.
- Demonstrated ability to move organisations from siloed measurement toward integrated, full-funnel effectiveness frameworks.
- Strong commercial acumen, with experience linking marketing investment to business outcomes and incremental impact.
- Experience building, leading, and developing high-performing teams.
- Advanced analytical capability and experience working with complex, large-scale datasets.
- Exceptional communication and stakeholder influence skills, with the ability to engage and challenge at senior levels.
- A forward-looking mindset with strong awareness of evolving media, data, and privacy landscapes.
Global Head of Marketing Effectiveness - Maternity Cover in Bury employer: JD Sports
JD Sports Group PLC is an exceptional employer, offering a dynamic work environment that fosters innovation and collaboration. With a strong commitment to employee growth, JD provides extensive training and development opportunities, ensuring that team members can thrive in their careers while contributing to the company's success as a leading international retailer. Located in a vibrant area, employees enjoy a culture that values creativity and teamwork, making it an ideal place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Global Head of Marketing Effectiveness - Maternity Cover in Bury
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and engage with professionals on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their marketing strategies and be ready to discuss how your experience aligns with their goals. Show them you're not just another candidate, but someone who truly gets what they're about.
✨Tip Number 3
Practice your pitch! Be clear and concise about your achievements and how they relate to the role. Use specific examples that demonstrate your expertise in marketing effectiveness and how you can contribute to their success.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way in keeping you top of mind. It shows your enthusiasm for the role and gives you another chance to reiterate why you’re the perfect fit.
We think you need these skills to ace Global Head of Marketing Effectiveness - Maternity Cover in Bury
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the role of Global Head of Marketing Effectiveness. Highlight your experience in marketing effectiveness, media strategy, and analytics, and don’t forget to showcase any leadership roles you've had!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Mention specific achievements that demonstrate your ability to lead marketing effectiveness strategies and how you can contribute to JD's success.
Showcase Your Analytical Skills:Since this role requires advanced analytical capabilities, make sure to include examples of how you've used data to drive marketing decisions. Talk about your experience with marketing mix modelling and how it has impacted business outcomes.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensure it gets the attention it deserves!
How to prepare for a job interview at JD Sports
✨Know Your Marketing Effectiveness Inside Out
Make sure you’re well-versed in the latest trends and methodologies in marketing effectiveness. Brush up on concepts like marketing mix modelling (MMM) and attribution, as these will likely come up in conversation. Be ready to discuss how you've applied these strategies in previous roles.
✨Showcase Your Leadership Skills
As a candidate for a leadership role, it’s crucial to demonstrate your ability to lead and inspire teams. Prepare examples of how you’ve developed high-performing teams and fostered collaboration across departments. Highlight any mentoring experiences that showcase your capability to elevate others.
✨Prepare for Cross-Functional Collaboration Questions
Expect questions about how you’ve worked with various stakeholders, such as finance, digital, and media teams. Have specific examples ready that illustrate your ability to align different functions towards a common goal, especially in terms of integrating marketing effectiveness into broader business strategies.
✨Craft Compelling Narratives
You’ll need to connect marketing activities to business outcomes effectively. Practice articulating clear, compelling narratives that demonstrate your understanding of how marketing drives revenue growth and brand strength. Use data to back up your claims and show how your insights have influenced strategic decisions.
