At a Glance
- Tasks: Lead marketing strategies to boost brand visibility and membership growth.
- Company: Join JD Gyms, an award-winning gym chain expanding across the UK.
- Benefits: Free gym membership, staff discounts, and personal development opportunities.
- Other info: Collaborative culture with a focus on creativity and performance.
- Why this job: Make a real impact in a fast-paced, entrepreneurial environment while promoting fitness.
- Qualifications: Senior marketing experience in fitness or subscription brands with proven success.
The predicted salary is between 36000 - 60000 £ per year.
Wanted to work for JD Gyms? Of course you do! We are an exciting, award‑winning gym chain that is quickly expanding across the UK and taking the sector by storm. We invest in fitting out our clubs to create top‑quality, stylish environments for our members. Excellent class timetables and robust on‑the‑ground teams are a key part of delivering our outstanding fitness offering, so we are always on the lookout for fresh talent.
About the Role:
We’re looking for a dynamic Head of Marketing & Communications to lead our marketing function, grow brand visibility and drive membership growth across our expanding gym network. You’ll bring strong commercial thinking, creative flair and a data‑driven approach to deliver high impact, high‑performance marketing.
Key Responsibilities:
- Leadership & Strategy – Lead, develop and inspire a multidisciplinary marketing team.
- Planning and Budgeting – Own annual planning, budgeting and full funnel marketing strategy.
- Culture – Foster a collaborative, creative and performance‑led culture.
- Growth & Campaigns – Lead paid media across search, social and influencer channels to deliver strong ROAS.
- Brand & Agency – Manage brand campaigns and agency partners to deliver standout creative.
- Organic Social and Creator – Oversee organic social and creator activity to build awareness and engagement.
- Retention & CRM – Reduce churn and increase lifetime value through improved customer journeys. Optimise CRM, onboarding and comms workflows.
- Conversion Optimization – Use A/B testing to improve conversion, pricing and offers.
- Digital Experience – Support optimisation of website and app journeys. Improve UX and conversion across all digital touchpoints.
- Data & Insight – Track KPIs using GA4 and other analytics tools. Produce clear reports and insights for senior stakeholders. Use data to shape strategy and maximise performance.
- PR & Communications – Lead digital PR to enhance brand reputation and support SEO.
- Cross‑functional Alignment – Align activity with internal teams across Legal, Operations and Commercial.
- Internal Communications – Oversee internal communications to support engagement.
About You:
- Senior marketing experience within fitness, leisure or subscription‑based brands (c. £10m+ turnover).
- Proven success driving membership acquisition, brand growth and retention.
- Hands‑on experience with paid media, influencer marketing, CRM and analytics.
- Strong stakeholder and presentation skills.
Personal Attributes:
- Thrives in a fast‑paced, entrepreneurial environment.
- Passionate about fitness and tuned into Gen Z culture.
- Resilient, detail‑driven and highly organised.
- Collaborative and willing to be hands‑on when needed.
We know our colleagues work tirelessly to make JD Gyms the success it is today and in turn, we offer them some amazing benefits including free gym membership, staff discount on JD Group and other brands within the organisation and personal development opportunities to learn and develop at work.
Head of Marketing & Communications in Wigan employer: JD Sports Fashion
JD Gyms is an award-winning gym chain that prioritises a vibrant and collaborative work culture, making it an excellent employer for those passionate about fitness and marketing. With a commitment to employee growth, we offer personal development opportunities, free gym membership, and discounts across the JD Group, ensuring our team thrives in a dynamic environment while contributing to our exciting expansion across the UK.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing & Communications in Wigan
✨Tip Number 1
Network like a pro! Get out there and connect with people in the fitness industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your marketing successes, especially those related to membership growth and brand visibility. Use data to back up your achievements – numbers speak volumes!
✨Tip Number 3
Prepare for interviews by researching JD Gyms thoroughly. Understand their brand, culture, and recent campaigns. Bring fresh ideas to the table that align with their vision – they’ll love your enthusiasm and creativity!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the JD Gyms family. Don’t miss out on this opportunity!
We think you need these skills to ace Head of Marketing & Communications in Wigan
Some tips for your application 🫡
Show Your Passion for Fitness:When you're writing your application, let your love for fitness shine through! We want to see how your enthusiasm aligns with our mission at JD Gyms. Share any personal experiences or insights that connect you to the fitness world.
Tailor Your Application:Make sure to customise your CV and cover letter for the Head of Marketing & Communications role. Highlight your relevant experience in marketing, especially within the fitness or leisure sectors, and demonstrate how your skills can help us grow our brand visibility.
Be Data-Driven:Since we’re all about high-performance marketing, include examples of how you've used data to drive decisions in your previous roles. Show us your analytical side and how it can contribute to optimising our marketing strategies!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at JD Sports Fashion
✨Know Your Stuff
Before the interview, dive deep into JD Gyms' brand values, recent campaigns, and their unique selling points. Familiarise yourself with their target audience, especially Gen Z culture, as this will show your genuine interest and understanding of the company.
✨Showcase Your Leadership Skills
Prepare examples that highlight your experience in leading and inspiring teams. Think about specific challenges you've faced in previous roles and how you overcame them. This will demonstrate your ability to foster a collaborative and performance-led culture.
✨Data-Driven Decisions
Be ready to discuss how you've used data analytics tools like GA4 in past roles. Share insights on how you've tracked KPIs and shaped marketing strategies based on data. This will illustrate your analytical mindset and commitment to high-performance marketing.
✨Engage with Their Vision
Express your passion for fitness and how it aligns with JD Gyms' mission. Discuss innovative ideas for membership growth and retention, and be prepared to brainstorm potential campaigns during the interview. This shows you're not just a fit for the role but also invested in their future.
