Store Colleague - General

Join to apply for the Store Colleague – General role at JD Sports Fashion

Established in 1981 with a single store in the Northwest of England, the JD Group is a leading omni-channel retailer of Sports Fashion, Outdoors and Gyms with our colleagues working in stores across several retail faccias in many markets around the world. JD Sports Fashion Plc was listed on the London Stock Exchange in 1996 and has been a FTSE100 publicly quoted company since 2019, continuing to grow in the UK and internationally. We want to be the leading global omnichannel retailer in the sports and outdoor industry. To be a part of this successful company and help us to achieve this you will have the desire to ingrain our strategic goals of being a people‑led, innovative and customer‑focused organisation which provides operational excellence while identifying new areas of growth as part of our day‑to‑day objectives.

Role overview

We are seeking an enthusiastic Sales Assistant to play a vital role in delivering an exceptional shopping experience for our customers. With abundant opportunities for career development, JD Group is the place to be if you are motivated by progression and interested in developing your career.

Responsibilities

Provide exceptional customer service by greeting customers warmly, ensuring they receive the best experience, and understanding the customer service measurement programme. Drive and exceed sales targets by utilizing in‑store devices, offering the full product range, and maximizing opportunities for add‑on sales. Maintain high visual and merchandising standards by ensuring the shop floor is clean, well‑stocked, and displays are organized according to brand guidelines. Support overall store operations by assisting in other departments as needed, representing the company professionally, and adhering to safety guidelines. Process sales transactions, including cash handling and card payments accurately. Upsell and cross‑sell products to maximise sales opportunities. Maintain stock levels on the shop floor and ensure shelves are well‑organized and appealing. Address and resolve customer queries in a professional manner. Work closely with other sales assistants and team members to achieve store targets. Role objectives and KPIs: Contribute to achieving or exceeding the store’s monthly sales target, drive all additional KPIs (including but not limited to Units, Conversion, ATV, UPT), achieve upselling or cross‑selling targets, maintain a high Net Promoter Score, ensure all stock on the shop floor is fully replenished.

Skills and Experience

A positive attitude towards a fast‑paced, customer‑focused retail environment. An ability to enthusiastically look at a challenge as an opportunity to develop yourself and your career while learning new skills. Confident interpersonal and communication skills who thrives in social situations through engagement with customers. Flexibility to work various shifts, including weekends and holidays, based on store needs.

Benefits

We know our employees work tirelessly to make JD Group the success it is today and in turn, we offer them some amazing benefits: company discount of 25 % off a large number of products in‑store and online (JD Sports, Size?, Foot Patrol, Blacks, Millets, GO Outdoors); exclusive deals and discounts and offers from retail and hospitality businesses through our online benefits platform (TELUS Health); access to counselling services, digital health and well‑being advice through our benefits platform (TELUS Health); health cash plans; wide range of internal development courses to support personal and professional development throughout your career journey with the Group; access to apprenticeships & accredited qualifications – earn while you learn and gain nationally recognised qualifications (England Only); discounted gym memberships at JD Gyms; access to colleague networks, to share lived experiences and support initiatives that drive positive change; opportunities to volunteer and contribute to JD Foundation; employer engagement forums to help influence positive change; incremental holiday allowance. We know our colleagues work tirelessly to make JD Sports the success it is today and in turn, we offer them some amazing benefits including staff discount on JD Group and other brands within the organisation and personal development opportunities to learn and develop at work.