Senior Executive Partner Brand Marketing

Senior Executive Partner Brand Marketing

JD Sports Fashion is seeking a Senior Executive Partner Brand Marketing to advance the JD brand by managing and delivering world-class, industry- and category-leading marketing initiatives. The role focuses on leveraging partner brands to gain front-of-mind presence with the consumer and delivering cohesive campaigns across JD\’s full ecosystem in collaboration with internal stakeholders.

Responsibilities

• Support on the development & success of the adidas brand across JD\’s channels.
• Develop and execute annual and seasonal marketing plans that align with adidas & JD.
• Partner with cross-functional teams (organic social, paid, influencer, site, app) to deliver an integrated marketing approach.
• Plan and deliver brand activations and campaigns that engage consumers and drive traffic across omni-channel touchpoints.
• Manage external agencies, partners and vendors to deliver high quality campaigns on time and within budget.
• Track and report on marketing KPIs including ROI, sales uplift, engagement and consumer feedback.
• Stay close to consumer trends and be agile to adapt marketing strategies for consumer connection.
• Manage internal stakeholder expectations and secure alignment on marketing priorities.
• Co-creation and active management of adidas’s calendar at JD.
• Deliver ongoing analysis with a clear understanding of ROI measurement and growth opportunities to be integrated into future planning.
• Consider global and regional/local market needs.

Qualifications

• Relevant experience in a marketing role working with and developing consumer brands on a global/regional/international level.
• Proven skills delivering brand growth through consumer initiatives; experience across the full marketing mix.
• Strong understanding of the touchpoint & media landscape relevant to JD consumers.
• Adept at driving cross-functional teams in matrix organisations.
• Good project management experience, including managing internal stakeholders, agencies, customers and other external partners.
• Demonstrated organisational, planning and analytical skills.
• Excellent written and verbal communication skills, including briefing and presentation writing.
• Proficiency with MS Office, Keynote, and related tools.
• Interest in sports lifestyle & youth culture with a good understanding of the JD brand (preferred). Retail experience is an advantage.

Benefits

We offer staff discounts on JD Group and other brands within the organisation, along with personal development opportunities to learn and grow at work.

Location: Farringdon, England, United Kingdom