Senior Partner Brand Marketing Executive in Manchester

Established in 1981 with a single store in the Northwest of England, the JD Group is a leading omni‑channel retailer of Sports Fashion, Outdoors and Gyms. JD Sports Fashion Plc was listed on the London Stock Exchange in 1996 and has been a FTSE100 publicly quoted company since 2019. We want to be the leading global omnichannel retailer in the sports and outdoor industry.

To be a part of this successful company and help us achieve this, you will have the desire to ingrain our strategic goals of being a people‑led, innovative and customer‑focused organisation which provides operational excellence whilst identifying new areas of growth as part of our day-to-day objectives.

Role Description: Lead and elevate how On shows up within JD Sports across EMEA delivering best in class, culturally relevant brand activation that drives both brand heat and commercial performance. As Senior Executive, you will support in driving the end‑to‑end marketing strategy and execution for On at JD, translating global and EMEA initiatives into impactful campaigns. Working at the intersection of brand and retail, you will lead the development of integrated, omni‑channel campaigns across retail, digital, social, paid media and experiential, bringing On stories, product and key moments to life within JD. You will collaborate closely with On stakeholders, JD HQ and internal teams to deliver impactful execution. The role requires a commercial and strategic mindset, combined with strong executional excellence. You will use consumer insights, cultural trends and performance data to shape campaigns that not only elevate brand perception but also deliver measurable impact.

Ultimately you will play a critical role in building the On brand at JD delivering standout brand experiences that connect with consumers and drive sustained growth.

Responsibilities:

• Drive the end‑to‑end marketing strategy and execution for the On brand at JD.
• Adapt global and EMEA‑wide campaigns into locally relevant campaigns.
• Work with the UK team to deliver best‑in‑class omni‑channel activations across retail, digital, social, paid media and IRL moments.
• Ensure consistency of On brand expression whilst tailoring campaign to JD consumer insights and cultural moments.
• Act as the key point of contact between On JD HQ and the internal teams.
• Collaborate cross‑functionally with internal teams and external agencies to deliver seamless campaign execution.
• Own and manage the allocated marketing budget, ensuring efficient investment, optimisation and maximum ROI.
• Champion a consumer‑first mindset, delivering engaging and culturally relevant brand experiences.
• Establish a strong feedback loop with On and HQ team sharing insights on consumer trends and more.
• Continuously analyse market and cultural trends to inform strategy, ensuring campaigns remain relevant and resonate with the JD audience.
• Track, analyse and report on brand performance and campaign effectiveness, using data‑driven insights to optimise future activity.

Skills and Experience:

• Relevant experience in a marketing role working with brands on a global, regional or international level.
• Proven skills delivering brand growth through consumer initiatives – developing and managing brand marketing with full marketing‑mix execution experience.
• Strong understanding of the touchpoint and media landscape relevant to JD consumers.
• Adept at driving cross‑functional teams effectively, able to work in matrix organisations.
• Good project management experience, managing internal stakeholders, agencies, customers and other external partners.
• Ability to manage multiple campaigns simultaneously.
• Demonstrated organisational, planning and analytical skills.
• Excellent written and verbal communication skills, including brief and presentation writing.
• Highly proficient with all relevant computer software such as MS Office, Keynote etc.
• Understanding and interest in sports lifestyle and youth culture preferred, coupled with a good understanding of the JD brand.
• Proficiency in multiple languages, including Spanish and English (additional European languages are a plus).
• Retail experience is an advantage.

Benefits:

• Staff discount on JD Group and other brands within the organisation.
• Personal development opportunities to learn and develop at work.