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- Tasks: Lead the strategy and growth of JD Sports' YouTube and social channels.
- Company: Join JD Group, a top omni-channel retailer in sports fashion and outdoor gear.
- Benefits: Enjoy staff discounts, personal development opportunities, and a vibrant work culture.
- Other info: Dynamic role with opportunities to innovate and engage with a passionate audience.
- Why this job: Be at the forefront of youth culture and shape the future of sports lifestyle content.
- Qualifications: Strong experience in social media and YouTube, with a knack for data-driven strategies.
The predicted salary is between 36000 - 60000 £ per year.
Established in 1981, the JD Group is a leading omni-channel retailer of Sports Fashion, Outdoors and Gyms. We want to be the leading global omnichannel retailer in the sports and outdoor industry.The purpose of this role is to lead the strategy, growth and execution of JD Sport’s YouTube and social channels, making them the go-to destination for youths in the sports lifestyle sector.Role OverviewYou will define and execute the strategy across the JD sports channels, including a data-oriented approach and a creative mindset to optimize all organic, paid and community content.Key responsibilities include:Define and execute YouTube and social strategy aligned with brand marketing and e-commerce goals.Ensure growth and improvement of social media channels across JD Sports.Strategize and grow JD Sports brand YouTube channel, growing its footprint and relevance in youth culture.Report week-on-week and trends, to present weekly, monthly and quarterly.Ensure the maintenance and enhancement of online conversations are of the highest quality.Formulate the principal concepts behind the creation of engaging content across social media and YouTube.Skills and ExperienceRequired skills and experience include:Strong social media and YouTube experience.Previous experience leading organic growth and paid social and YouTube campaigns.A track record leading on brand digital strategy for a large organisation.Ability to grow and develop brand social and YouTube accounts in terms of engagement and revenue using data analysis.We offer amazing benefits, including staff discount on JD Group and other brands within the organisation, and personal development opportunities to learn and develop at work. #J-18808-Ljbffr
Head of Social Media & YouTube employer: JD Sports Fashion
Contact Detail:
JD Sports Fashion Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Social Media & YouTube
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those already working at JD Group. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal project that highlights your social media and YouTube expertise. This is your chance to demonstrate how you can make JD Sports the go-to destination for youths.
✨Tip Number 3
Stay updated on trends! Follow the latest in social media and YouTube strategies. Being in the know will help you speak confidently about how you can drive growth for JD Sports.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the JD Sports team.
We think you need these skills to ace Head of Social Media & YouTube
Some tips for your application 🫡
Show Your Passion for Sports and Youth Culture: When you're writing your application, let your love for sports and youth culture shine through. We want to see how you connect with our brand and the audience we serve. Share any personal experiences or projects that highlight your enthusiasm!
Be Data-Driven: Since this role is all about strategy and growth, make sure to include examples of how you've used data to drive social media and YouTube success in the past. We love numbers, so don’t shy away from showcasing your analytical skills!
Craft Engaging Content Ideas: Think about what makes content engaging for our target audience. In your application, pitch a few creative ideas for social media or YouTube that align with JD Sports' brand. This will show us your creative mindset and understanding of our goals.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company and values!
How to prepare for a job interview at JD Sports Fashion
✨Know Your Platforms
Before the interview, dive deep into JD Sports' social media and YouTube channels. Familiarise yourself with their content style, audience engagement, and recent campaigns. This will not only show your genuine interest but also help you discuss how you can enhance their strategy.
✨Showcase Your Data Skills
Since the role requires a data-oriented approach, be prepared to discuss specific metrics you've used in past campaigns. Bring examples of how you've analysed data to drive growth and engagement on social platforms, and be ready to suggest how you could apply similar strategies at JD Sports.
✨Creative Content Ideas
Think of a few innovative content ideas tailored for JD Sports' target audience. Present these during the interview to demonstrate your creative mindset and understanding of youth culture. This will highlight your ability to formulate engaging concepts that resonate with their brand.
✨Prepare for Trend Discussions
Stay updated on current trends in social media and YouTube, especially those relevant to the sports lifestyle sector. Be ready to discuss how these trends can be leveraged to enhance JD Sports' online presence and engage with their audience effectively.