Head of Social Media & YouTube

Established in 1981 with a single store in the Northwest of England, the JD Group is a leading omni-channel retailer of Sports Fashion, Outdoors and Gyms with our colleagues working in stores across several retail fascias in many markets around the world. JD Sports Fashion Plc was listed on the London Stock Exchange in 1996 and has been a FTSE100 publicly quoted company since 2019 and continues to grow in the UK and internationally. We want to be the leading global omnichannel retailer in the sports and outdoor industry. To be a part of this successful company and help us to achieve this you will have the desire to ingrain our strategic goals of being a people-led, innovative and customer-focused organisation which provides operational excellence whilst identifying new areas of growth as part of our day to day objectives.

Head of Social Media & YouTube

Associate Director

Department

Marketing

Location

Manchester and Bury

Hours

40+ hours per week

Role Overview

The purpose of this role is to be responsible for leading the strategy, growth and execution of JD Sport’s YouTube and social channels. The desire is to make the channels the go-to destination for youths in the sports lifestyle sector. You will define and execute the strategy across the JD sports channels. This will include a data orientated approach, combined with a creative mindset to optimise all organic, paid and community content. Working closely with Heads of Fascia, social media and the YouTube team, you will focus on driving growth of our social media and YouTube community. Driving affinity, engagement, share of voice and positive sentiment to deepen brand love, drive awareness, site traffic and overall sales to deliver on pre-determined KPIs. To share expert knowledge across community management, organic growth, content creation and relevant paid social platforms is essential, as well as the ability to address continually changing business and market conditions. Be the go-to point of contact for all things social media and YouTube related, working closely with a diverse range of stakeholders and departments to make sure all projects are seamlessly joined, creating high quality multi-platform campaigns. Key partner relations must be maintained with all major social media platforms and Google to ensure continual innovation and improvement across all accounts.

Responsibilities and Skills

• Define and execute YouTube and social strategy aligned with brand marketing and e-commerce goals.
• To ensure growth and improvement of social media channels across JD Sports.
• Strategize and grow JD Sports brand YouTube channel, growing its footprint and relevance in youth culture, aligned to the overall brand strategy.
• The continual development and training in the social and YouTube sector for personal development and education of the wider business.
• Report week-on-week and trends, to present weekly, monthly and quarterly.
• Ensure the maintenance and enhancement of online conversations are of the highest quality.
• Formulate the principal concepts behind the creation of engaging content across social media and YouTube.
• The creation and implementation of a full paid social media strategy to align closely with the internal performance team and external partners.
• Cultivate strategy and campaign ideas that support brand awareness and affinity,
• Create integrated strategies that ensure social media and YouTube is always at the core of what JD Sports activates,
• Develop a close relationship with all major stakeholders and departments which guarantees all relevant messaging and information is being promoted and showcased in the best way possible.
• Grow new channels and/or improvements to existing channels.
• Use of monitoring tools to gain consumer insights, target influencers and report success.
• To continually keep the wider business updated on the progress of social media and YouTube and present regular updates.
• Guarantee the monitoring of advances in social media and YouTube technology and share any interesting findings and points of interest to the wider business, to ensure JD Sports are always at the forefront of new advances.
• Strong social media and YouTube experience.
• Previous experience leading organic growth and paid social and YouTube campaigns.
• A track record leading on brand digital strategy for a large organisation.
• Ability to grow and develop brand social and YouTube accounts in terms of engagement and revenue using data analysis.
• Exceptional functional competence and confidence.
• Experience with contract negotiations and on-boarding of new platforms at scale.
• Capable of delivering a full social media and YouTube campaign from concept to creation to evaluation.
• Adaptable to a changing environment and tactics.
• Formulation of social media strategies to support marketing campaigns. We know our colleagues work tirelessly to make JD Sports the success it is today and in turn, we offer them some amazing benefits including staff Discount On JD Group and other brands within the organisation and personal development opportunities to learn and develop at work. Thank you for your time #JD