At a Glance
- Tasks: Manage CRM and loyalty activities across JD Sports Outdoor Brands, focusing on email, push, and SMS campaigns.
- Company: Join JD Sports Fashion, a leading omnichannel retailer in sports fashion and outdoor gear.
- Benefits: Enjoy staff discounts, personal development opportunities, and a dynamic work environment.
- Other info: This role is based at the JD Sports PLC Head Office in Bury, Greater Manchester.
- Why this job: Be part of a vibrant team driving customer loyalty and optimising marketing strategies for top outdoor brands.
- Qualifications: Experience in CRM programs is essential; retail marketing background and strong organisational skills are preferred.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Join to apply for the CRM & Loyalty Manager role at JD Sports Fashion. Location: JD Sports PLC – Head Office – Bury, Greater Manchester. The JD Group is a leading omnichannel retailer of sports fashion, outdoors and gyms with colleagues working in stores across several retail fascias in many markets around the world. The role is customer and data driven and commercially focused, aiming to optimise CRM performance and improve customer loyalty programmes across our outdoor brands.
Role Overview
The purpose of this role is to manage loyalty and CRM activity across all JD Sports Outdoor Brands - GO Outdoors, Blacks, Millets, Naylors & Ultimate Outdoors. Focusing on email, push and SMS as well as creating best practice across all selections, reporting observations and providing recommendations to key stakeholders within the business.
Key Duties / Responsibilities
- Managing campaigns and driving best practices across JDO for email, Push and SMS.
- Activate and leverage the new CRM/ESP platform – Bloomreach.
- Support new developments for group-wide initiatives such as re-platforming and continuous improvement.
- Maintain and improve product and content catalogues to aid dynamic content, automation and personalisation across coherent customer journeys.
- Support JDO marketing and digital departments with test and learn programmes and work closely with the insight team on ROI improvements.
- Improve ROI of campaigns, through better selections, including using available targeting and segmentation tools (e.g. propensity, value segmentation) to best effect as well as creating new targeting techniques.
- Implement digital membership to improve data accuracy and launch new personalised JDO membership schemes.
- Recommend, test and learn new approaches to enhance loyalty programmes.
- Support and help build out reporting suite within Bloomreach to improve monitoring and shareability of data, results and database health.
- Managing the customer database, ensuring that it is cleans and that we are protecting our deliverability reputation by targeting customers effectively by monitoring IPs and working with Bloomreach, Validity and other heads of and leads across the group.
- You will understand the customer lifecycle, implement test and learn in order to optimise communications across all channels, email, SMS, print, social and outbound.
- Work with the loyalty team developing key campaigns for the GO Outdoors membership to drive sessions and sales.
- Work with the Group Head of CRM/Marketing Director monitoring group targets and costs as well as organising regular catch ups with other group leads to share best practice.
- Defining and implementing segmented and promotional email communication plans including lifecycle programmes and behavioural targeting.
- Implementing measures to reactivate lapsed and dormant customers plus recommending plans for divesting old data.
- Working with the multichannel, buying and merchandising teams to plan promotional email campaigns promoting key product areas and brand messages.
- Continued analysis and measurement of email, push and SMS performance and benchmarking against competitors and other leading retailers for best practice.
- Continuously analysing and reporting site and content performance and recommending improvements and developments.
- As part of the JDO marketing and digital team, set a great example to all colleagues of the business.
Skills / Experience / Knowledge
- Experience of CRM programs is essential (Bloomreach a huge benefit).
- Ideally a retail marketing background.
- Line management experience.
- Strong stakeholder management.
- Digital analytics (GA/web tools).
- University graduate or equivalent marketing qualification is advantageous.
- Strong influencing skills.
- Strong organisational skills and a good multi-tasker.
Benefits
We offer staff discounts on JD Group and other brands within the organisation and personal development opportunities to learn and develop at work.
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Other
Industries
- Retail
#J-18808-Ljbffr
CRM & Loyalty Manager in Bury employer: JD Sports Fashion
At JD Group, we pride ourselves on being an exceptional employer that values every colleague's contribution in a dynamic retail environment. With a commitment to personal development, inclusive work culture, and a range of benefits including staff discounts and opportunities for accredited qualifications, we empower our team members to thrive and grow their careers. Join us in a fast-paced setting where your passion for sports fashion can shine, and make a meaningful impact every day.
StudySmarter Expert Advice🤫
We think this is how you could land CRM & Loyalty Manager in Bury
✨Tip Number 1
Familiarise yourself with the latest trends in CRM and loyalty programmes, especially within the retail sector. Understanding what competitors are doing can give you an edge in discussions during interviews.
✨Tip Number 2
Network with professionals in the CRM and marketing fields, particularly those who have experience with Bloomreach or similar platforms. Engaging with industry peers can provide insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've improved customer engagement or loyalty in previous roles. Be ready to share metrics that demonstrate your impact on ROI and campaign performance.
✨Tip Number 4
Stay updated on digital marketing tools and analytics, as these will be crucial for the role. Being able to speak confidently about how you can leverage data to drive decisions will set you apart from other candidates.
We think you need these skills to ace CRM & Loyalty Manager in Bury
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in CRM and loyalty management. Emphasise any previous roles where you've managed campaigns or worked with customer databases, particularly if you've used platforms like Bloomreach.
Craft a Compelling Cover Letter:In your cover letter, explain why you're passionate about the role at JD Sports Fashion. Mention specific skills that align with the job description, such as your experience with email, push, and SMS campaigns, and how you can contribute to improving customer loyalty programmes.
Showcase Your Analytical Skills:Highlight your experience with digital analytics tools and your ability to analyse campaign performance. Provide examples of how you've used data to drive decisions and improve ROI in past roles.
Demonstrate Stakeholder Management:Discuss your experience in managing relationships with key stakeholders. Provide examples of how you've collaborated with different teams to achieve common goals, especially in a retail environment.
How to prepare for a job interview at JD Sports Fashion
✨Know Your CRM Tools
Familiarise yourself with CRM platforms, especially Bloomreach, as this role heavily relies on it. Be prepared to discuss your experience with CRM systems and how you've used them to drive customer engagement and loyalty.
✨Demonstrate Data-Driven Decision Making
Showcase your ability to analyse data and make informed decisions. Prepare examples of how you've improved campaign ROI through data insights and segmentation techniques in previous roles.
✨Understand the Customer Lifecycle
Be ready to discuss strategies for managing the customer lifecycle. Highlight any past experiences where you successfully reactivated lapsed customers or enhanced customer journeys across various channels.
✨Prepare for Stakeholder Management Scenarios
Since strong stakeholder management is crucial, think of examples where you've effectively collaborated with different teams. Be prepared to explain how you communicate insights and recommendations to stakeholders.
