At a Glance
- Tasks: Support data-driven decisions and deliver insights to enhance digital performance.
- Company: Join JD Group, a leading global retailer in sports fashion and outdoor gear.
- Benefits: Enjoy discounts, personal development opportunities, and a supportive work environment.
- Other info: Be part of a diverse team focused on innovation and excellence.
- Why this job: Make an impact by optimising customer journeys and marketing strategies.
- Qualifications: Experience in digital analytics and strong SQL skills are essential.
The predicted salary is between 50000 - 60000 £ per year.
About JD Group Established in 1981 with a single store in the Northwest of England, JD Group has grown into a leading global omni‑channel retailer of sports fashion, outdoors and gyms. The company is listed on the London Stock Exchange and a member of the FTSE100. JD Group continues to expand in the UK and internationally, driven by a commitment to innovation, excellence and customer focus.
Role Purpose
The Senior Digital Analyst will support data‑driven decision‑making across the digital business, delivering actionable insights, improving trading decisions, marketing performance and optimising the end‑to‑end customer journey.
Key Responsibilities
- Analytics & Insight
- Deliver regular and ad‑hoc analysis on digital trading and marketing performance
- Identify trends, risks and opportunities across acquisition channels and onsite behaviour
- Analyse customer journeys, funnels and conversion performance to support growth initiatives
- Translate data into clear recommendations for non‑technical stakeholders
- Performance Marketing Support
- Analyse performance across channels (Paid Search, Paid Social, Display, Affiliates, SEO)
- Support optimisation of key metrics such as CAC, ROAS and conversion rate
- Assist in evaluating marketing effectiveness, including attribution and incrementality approaches
- Testing & Optimisation
- Support a testing roadmap and execution across digital platforms
- Analyse test results and provide clear recommendations on scaling or iteration
- Promote a test‑and‑learn mindset across marketing and trading teams
- Data & Tools
- Ensure tracking accuracy and data quality in collaboration with engineering teams
- Use analytics platforms (GA4) to monitor and diagnose performance
- Stakeholder Collaboration
- Partner with marketing, trading and product teams to understand business needs
- Present insights in a clear, concise and commercially relevant way
- Support senior analysts/managers in delivering larger strategic projects
Skills & Experience Required
Essential
- Strong experience in fast‑paced digital analytics, ideally within e‑commerce
- Hands‑on experience with web analytics tools (e.g. GA4)
- Experience analysing paid media performance and digital channels
- Solid SQL skills (or equivalent data querying capability)
- Strong analytical and problem‑solving skills with attention to detail
- Ability to translate data into actionable insights
- Good stakeholder communication skills
Desirable
- Knowledge of attribution models and incrementality testing
- Experience working with large datasets or cloud platforms (e.g. BigQuery, Snowflake)
Key Competencies
- Strong analytical mindset
- Commercial awareness
- Curiosity and proactive problem‑solving
- Clear communication and data storytelling
- Ability to work in a fast‑paced, cross‑functional environment
What Success Looks Like (First 6‑12 Months)
- Reliable and insightful outputs in place for trade and marketing channels
- Clear contributions to improving marketing performance (e.g. ROAS, conversion)
- Strong relationships with stakeholders
- Consistent delivery of high‑quality analysis and actionable recommendations
What We Offer
We are proud to be an equal opportunity employer, committed to creating a workplace where every colleague is valued, respected and empowered. Benefits include:
- Incremental holiday allowance
- Staff discount across JD Group and other brands
- Exclusive colleague bike discount scheme
- Discounted gym membership
- Personal development opportunities
- Access to apprenticeships and accredited qualifications
As a part of our team, you will be encouraged to embrace our strategic priorities: putting people first, driving digital innovation, staying attuned to our customers and pursuing operational excellence. JD Group is an equal opportunity employer and welcomes applicants from all backgrounds.
