At a Glance
- Tasks: Drive loyalty marketing campaigns and optimise customer engagement strategies.
- Company: Join a leading retail brand with a focus on innovation and customer loyalty.
- Benefits: Enjoy staff discounts, personal development opportunities, and a vibrant work culture.
- Other info: Dynamic role with opportunities for growth and learning in a fast-paced environment.
- Why this job: Make a real impact by enhancing customer loyalty and shaping marketing strategies.
- Qualifications: 2+ years in customer communication and strong collaboration skills required.
The predicted salary is between 35000 - 45000 € per year.
Role Overview
The Loyalty Manager executes commercial activities and drives the implementation and analysis of marketing campaigns to promote loyalty. Responsible for driving continuous optimisation and improvement through the execution and assessment of marketing content and campaigns.
Responsibilities
- Coordinates ongoing support and requirements for issue resolution pathways including customer care, profit protection, support, retail etc.
- Supports BAU merchandising & trade activities with loyalty promotions.
- Coordinates overall marketing strategy and collaborates closely with relevant marketing teams (e.g. TSP) to ensure seamless execution.
- Works with copy/translation teams to ensure high‑quality, clear marketing wording is produced and presented to customers.
- Ensures key contacts (retail, content, CRM, studio etc.) are briefed about loyalty initiatives in a timely manner and that high quality marketing materials are produced.
- Key user of the loyalty CMS to ensure content is displayed as appropriate to loyalty members within the JD STATUS app.
- Key user of the loyalty platform, ensuring campaigns and promotions are accurately scheduled for members in a timely manner.
- Key user of the loyalty gamification platform, delivering highly engaging experiences for loyalty members.
- Owns & drives omnichannel loyalty marketing campaigns in collaboration with digital, marketing and people functions including communication methods.
- Ensures wider business is aware of loyalty activity by managing trade calendars, trade meetings, being proactive on Teams channels etc.
- Works with Loyalty Analyst to understand campaign performance and produce wrap‑up reports with recommendations for future campaigns.
- Ensures appropriate tracking is applied to links, QR codes etc. so that such reporting and analysis can take place.
Role Objectives and KPIs
- Ensure regular review and optimisation of loyalty performance, content and campaigns.
- Translate marketing strategy into execution campaigns.
- Ensure reporting and analysis are fit for purpose to drive performance optimisation.
- Key point of contact for Omnichannel teams.
Skills and Experience
- 2+ years’ experience in customer communication channels, including CRM strategy, paid media and targeted/1‑2‑1 marketing and segmentation.
- Experience working in a cross‑functional role collaborating with multiple teams in different functions.
- Strong communication skills – comfortable liaising with, and presenting to, stakeholders at various organisational levels.
- Highly organised and able to work under own initiative, managing time efficiently and effectively.
- Results driven with an ability to review, analyse and draw conclusions from commercial data relating to loyalty/marketing initiatives.
- Willingness to learn and develop.
- Some experience using mar‑tech platforms such as Airship, Bloomreach, Appsflyer etc an advantage.
- Some experience using loyalty platforms (e.g. Eagle Eye, Talon One, Oracle, Salesforce etc) an advantage.
Benefits include staff discounts on JD Group brands and opportunities for personal development.
Loyalty Manager in Bury employer: JD Sports Fashion
As a Loyalty Manager at our company, you will thrive in a dynamic and supportive work environment that prioritises employee growth and development. With access to comprehensive training programmes and the opportunity to collaborate with cross-functional teams, you will play a pivotal role in driving innovative loyalty marketing strategies. Enjoy exclusive staff discounts on JD Group brands while being part of a culture that values creativity, results, and continuous improvement.
StudySmarter Expert Advice🤫
We think this is how you could land Loyalty Manager in Bury
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on a job opening or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its loyalty programmes. Show them you’re not just another candidate; demonstrate your passion for their brand and how you can contribute to their marketing strategies.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Loyalty Manager. Highlight your skills in CRM strategy and cross-functional collaboration to make a lasting impression.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Loyalty Manager in Bury
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experience mentioned in the job description. Highlight your experience in customer communication channels and any relevant marketing campaigns you've worked on. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about loyalty marketing and how your background aligns with our needs. Don’t forget to mention any specific mar-tech platforms you’ve used, as we love seeing that experience.
Showcase Your Communication Skills:Since strong communication is key for this role, make sure your application is clear and well-structured. Use concise language and bullet points where necessary to make it easy for us to read. We appreciate a good communicator!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at JD Sports Fashion
✨Know Your Loyalty Stuff
Make sure you brush up on the latest trends in loyalty marketing and customer engagement. Familiarise yourself with key concepts like CRM strategies and omnichannel campaigns, as these will likely come up during your chat.
✨Showcase Your Collaboration Skills
Since this role involves working closely with various teams, be ready to share examples of how you've successfully collaborated in the past. Highlight any cross-functional projects you've been part of and how you navigated different perspectives.
✨Be Data-Driven
Prepare to discuss how you've used data to drive marketing decisions. Bring specific examples of how you've analysed campaign performance and made recommendations for improvement. This will show that you're results-oriented and can back up your strategies with solid evidence.
✨Ask Insightful Questions
At the end of the interview, don’t shy away from asking questions about their current loyalty initiatives or challenges they face. This shows your genuine interest in the role and helps you understand how you can contribute effectively.
