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- Tasks: Deliver exceptional customer service and drive sales in a fast-paced retail environment.
- Company: Join JD Sports, a leading global retailer in sports fashion and outdoor gear since 1981.
- Benefits: Enjoy 25% staff discount, exclusive deals, health plans, and discounted gym memberships.
- Why this job: Be part of a dynamic team focused on innovation, customer satisfaction, and career growth.
- Qualifications: A positive attitude, strong communication skills, and flexibility for various shifts are essential.
- Other info: Opportunities for apprenticeships and nationally recognised qualifications available.
JD Sports- 0883 Ealing, Unit 25A And 26, EALING, Ealing, United Kingdom Req #2769
21 July 2025
Established in 1981 with a single store in the Northwest of England, the JD Group is a leading omni-channel retailer of Sports Fashion, Outdoors, and Gyms with colleagues working in stores across various retail fascias worldwide.
JD Sports Fashion Plc was listed on the London Stock Exchange in 1996, has been a FTSE100 company since 2019, and continues to expand both in the UK and internationally.
Our goal is to be the leading global omnichannel retailer in the sports and outdoor industry. Join us to help achieve this by embodying our strategic goals of being a people-led, innovative, and customer-focused organization, delivering operational excellence and exploring new growth areas.
Role overview:
We are seeking an enthusiastic Sales Assistant to deliver an exceptional shopping experience. JD Group offers significant career development opportunities for motivated individuals interested in progressing their careers.
Responsibilities:
- Provide outstanding customer service by greeting customers warmly and understanding their needs.
- Drive and surpass sales targets using in-store devices, promoting the full product range, and maximizing add-on sales.
- Maintain high visual merchandising standards, ensuring the shop floor is clean, well-stocked, and displays align with brand guidelines.
- Support store operations, assist in other departments, and adhere to safety standards.
- Process sales transactions accurately, including cash and card payments.
- Upsell and cross-sell products to enhance sales.
- Manage stock levels on the shop floor, keeping shelves organized and appealing.
- Address customer queries professionally and work collaboratively with team members to meet store targets.
Role objectives and KPIs:
- Contribute to achieving or exceeding monthly sales targets.
- Meet KPIs such as Units, Conversion rate, ATV, UPT.
- Achieve upselling and cross-selling goals.
- Maintain a high Net Promoter Score.
- Ensure stock on the shop floor is replenished and organized.
Skills and Experience:
- Positive attitude towards a fast-paced, customer-focused retail environment.
- Enthusiasm for challenges and willingness to develop skills and career.
- Strong interpersonal and communication skills, thriving in social interactions with customers.
- Flexibility to work various shifts, including weekends and holidays.
Benefits:
- 25% staff discount on a wide range of products in-store and online.
- Exclusive deals and discounts through our benefits platform (TELUS Health).
- Access to counseling, digital health, and well-being advice.
- Health cash plans and internal development courses.
- Opportunities for apprenticeships and nationally recognized qualifications.
- Discounted gym memberships at JD Gyms.
- Participation in colleague networks, volunteering, and support initiatives.
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Store Colleague - General employer: JD Sports Fashion PLC
Contact Detail:
JD Sports Fashion PLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Store Colleague - General
✨Tip Number 1
Familiarise yourself with JD Sports' product range and current promotions. This knowledge will help you engage customers effectively and demonstrate your enthusiasm for the brand during your interactions.
✨Tip Number 2
Practice your customer service skills by role-playing different scenarios with friends or family. Being able to handle various customer queries and situations confidently will set you apart from other candidates.
✨Tip Number 3
Showcase your flexibility and willingness to work varied shifts, including weekends and holidays. Highlighting this in conversations can demonstrate your commitment to the role and the team.
✨Tip Number 4
Network with current or former employees of JD Sports if possible. They can provide valuable insights into the company culture and expectations, which can help you tailor your approach during the application process.
We think you need these skills to ace Store Colleague - General
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in retail and customer service. Emphasise any previous roles where you provided outstanding customer service or achieved sales targets, as these are key for the Store Colleague position.
Craft a Compelling Cover Letter: Write a cover letter that showcases your enthusiasm for the role and the company. Mention why you want to work at JD Sports and how your skills align with their goals of being customer-focused and innovative.
Highlight Key Skills: In your application, focus on skills such as communication, teamwork, and flexibility. Provide examples of how you've successfully worked in a fast-paced environment and contributed to team goals.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at JD Sports Fashion PLC
✨Show Your Enthusiasm
Make sure to express your passion for retail and customer service during the interview. JD Sports values a positive attitude, so let your enthusiasm shine through when discussing your experiences and how you can contribute to the team.
✨Know the Brand
Familiarise yourself with JD Sports' product range and brand values before the interview. Being able to discuss their latest collections or promotions will demonstrate your genuine interest in the company and its offerings.
✨Prepare for Customer Scenarios
Think about common customer service scenarios you might encounter as a Sales Assistant. Be ready to share examples of how you've handled difficult customers or upsold products in the past, showcasing your problem-solving skills and ability to drive sales.
✨Ask Insightful Questions
Prepare a few thoughtful questions to ask at the end of your interview. This could include inquiries about career development opportunities or how the team collaborates to meet sales targets. It shows you're engaged and serious about the role.
