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- Tasks: Join us as a Sales Assistant, delivering top-notch customer service and driving sales.
- Company: JD Group is a leading omni-channel retailer in sports fashion and outdoor gear, thriving globally.
- Benefits: Enjoy 25% off products, exclusive discounts, health plans, and personal development opportunities.
- Why this job: Be part of a dynamic team focused on growth, innovation, and exceptional customer experiences.
- Qualifications: Bring a positive attitude, strong communication skills, and flexibility for various shifts.
- Other info: Opportunities for career progression and access to apprenticeships and accredited qualifications.
10 July 2025
Established in 1981 with a single store in the Northwest of England, the JD Group is a leading omni-channel retailer of Sports Fashion, Outdoors and Gyms with our colleagues working in stores across several retail fascias in many markets around the world.
JD Sports Fashion Plc was listed on the London Stock Exchange in 1996 and has been a FTSE100 publicly quoted company since 2019 and continues to grow in the UK and internationally.
We want to be the leading global omnichannel retailer in the sports and outdoor industry. To be a part of this successful company and help us to achieve this you will have the desire to ingrain our strategic goals of being a people-led, innovative and customer-focused organisation which provides operational excellence whilst identifying new areas of growth as part of our day to day objectives.
Role overview:
We are seeking an enthusiastic Sales Assistant to play a vital role in delivering an exceptional shopping experience for our customers. With affluent opportunities for career development, JD Group is the place to be if you are motivated by progression and interested in developing your career.
Responsibilities:
Provide exceptional customer service by greeting customers warmly, ensuring they receive the best experience, and understanding the customer service measurement programme.
Drive and exceed sales targets by utilizing in-store devices, offering the full product range, and maximizing opportunities for add-on sales.
Maintain high visual and merchandising standards by ensuring the shop floor is clean, well-stocked, and displays are organized according to brand guidelines.
Support overall store operations by assisting in other departments as needed, representing the company professionally, and adhering to safety guidelines.
Process sales transactions, including cash handling and card payments accurately.
Upsell and cross-sell products to maximise sales opportunities.
Maintain stock levels on the shop floor and ensure shelves are well-organized and appealing.
Address and resolve customer queries in a professional manner.
Work closely with other sales assistants and team members to achieve store targets.
Role objectives and KPI’s:
Contribute to achieving or exceeding the stores monthly sales target.
Drive all additional KPIs including but not limited to Units, Conversion, ATV, UPT .
Achieve upselling or cross-selling targets.
Maintain a high Net Promotor Score.
Ensure all stock on the shop floor is fully replenished
Skills and Experience :
A positive attitude towards a fast-paced, customer focused retail environment.
An ability to enthusiastically look at a challenge as an opportunity to develop yourself; your career and learn new skills.
Confident Interpersonal and communication skills who thrives in social situations through engagement with customers.
Flexibility to work various shifts, including weekends and holidays, based on store needs.
We know our employees work tirelessly to make JD Group the success it is today and in turn, we offer them some amazing benefits:
Company discount of 25% off a large number of products in-store and online (JD Sports, Size?, Foot Patrol, Blacks, Millets, GO Outdoors)
Exclusive deals and discounts and offers from retail and hospitality businesses through our online benefits platform (TELUS Health)
Access to counselling services, digital health and well-being advice through our benefits platform (TELUS Health)
Health cash plans
Wide range of internal development courses to support personal and professional development throughout your career journey with the Group
Access to apprenticeships & accredited qualifications – Earn while you learn and gain nationally recognised qualifications (England Only)
Discounted Gym memberships at JD Gyms
Access to colleague networks, to share lived experiences and support initiatives that drive positive change.
Opportunities to volunteer and contribute to JD Foundation
Employer engagement forums to help influence positive change
We know our colleagues work tirelessly to make JD Sports the success it is today and in turn, we offer them some amazing benefits including staff Discount On JD Group and other brands within the organisation and personal development opportunities to learn and develop at work.
- JD Sports- 1790 Croydon, Unit C, CROYDON, Croydon, United Kingdom
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Store Colleague - General employer: JD Sports Fashion PLC
Contact Detail:
JD Sports Fashion PLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Store Colleague - General
✨Tip Number 1
Familiarise yourself with JD Group's brand values and customer service philosophy. Understanding what makes them unique will help you align your approach during interviews and demonstrate your enthusiasm for the role.
✨Tip Number 2
Showcase your ability to work in a fast-paced environment by sharing relevant experiences. Whether it's in retail or another sector, highlight how you've successfully managed multiple tasks while maintaining excellent customer service.
✨Tip Number 3
Prepare to discuss specific sales techniques you've used in the past. Being able to articulate how you've driven sales or improved customer satisfaction will set you apart from other candidates.
✨Tip Number 4
Network with current or former employees of JD Group if possible. They can provide insights into the company culture and expectations, which can be invaluable when preparing for your interview.
We think you need these skills to ace Store Colleague - General
Some tips for your application 🫡
Understand the Role: Read the job description carefully to understand the responsibilities and skills required for the Store Colleague position. Tailor your application to highlight how your experience aligns with these requirements.
Craft a Strong CV: Ensure your CV is up-to-date and clearly outlines your relevant experience in retail or customer service. Use bullet points to make it easy to read and focus on achievements that demonstrate your ability to meet sales targets and provide excellent customer service.
Write a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention specific examples of how you have provided exceptional customer service or achieved sales goals in previous positions. Show that you understand JD Group's values and how you can contribute to their success.
Proofread Your Application: Before submitting your application, take the time to proofread your CV and cover letter. Check for spelling and grammatical errors, and ensure that all information is accurate. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at JD Sports Fashion PLC
✨Show Enthusiasm for Customer Service
As a Store Colleague, your primary role is to provide exceptional customer service. Make sure to express your passion for helping customers and creating a positive shopping experience during the interview.
✨Demonstrate Sales Skills
Be prepared to discuss how you can drive and exceed sales targets. Share examples of how you've successfully upsold or cross-sold products in previous roles, as this will show your ability to maximise sales opportunities.
✨Highlight Teamwork Experience
Working closely with other sales assistants is crucial in this role. Talk about your experiences in team settings and how you contributed to achieving collective goals, showcasing your collaborative spirit.
✨Prepare for Situational Questions
Expect questions that assess your problem-solving skills, especially regarding customer queries. Think of scenarios where you successfully resolved issues and be ready to share these stories to demonstrate your capability.
