At a Glance
- Tasks: Create engaging social content across various platforms and capture authentic patient stories.
- Company: JD Healthcare Group, a leading provider in fertility and reproductive healthcare.
- Benefits: 32 days annual leave, life assurance, pension plan, and health programmes.
- Other info: Dynamic role with opportunities for creativity and professional growth.
- Why this job: Join a passionate team making a real difference in people's lives through storytelling.
- Qualifications: Experience in social media content creation and strong videography skills.
The predicted salary is between 40500 - 49500 £ per year.
About Us
JD Healthcare Group is one of the UK's leading fertility and reproductive healthcare providers, operating brands including London Women's Clinic, London Egg Bank, London Sperm Bank, KindIVF, Surrey Park Women's Clinic and Elective Egg Freezing across the United Kingdom. Since 1985, we have been supporting individuals and families through some of the most significant journeys of their lives — combining world‑class clinical expertise with genuine human care. Everything we do is driven by a shared purpose: helping people build the families they dream of.
About the Role
We are seeking a creative, proactive and highly organised Social Content Creator to bring our brands to life through engaging, educational and inspiring content. Working across London Women's Clinic, Kind iVF, London Sperm Bank and related brands, this role will be responsible for creating compelling social‑first content that builds trust, increases engagement and supports patient acquisition. The successful candidate will be a natural storyteller, confident creating both video and photography content, comfortable working with patients and clinicians, a clear communicator that is happy being on camera, and passionate about creating content that informs, inspires and connects with audiences. This is a hands‑on role requiring creativity, initiative and a strong understanding of social media trends and best practice.
What You Will Do
- Content Creation
- Create engaging social‑first content across Instagram, Facebook, TikTok, LinkedIn and YouTube.
- Capture and edit high‑quality video and photography content.
- Ideate and produce reels, short‑form videos, interviews, behind‑the‑scenes content and educational content.
- Create content that supports brand campaigns, events and commercial objectives.
- Build and maintain a library of social assets.
- Be able to present on camera, including explainer videos, clinic tours, event coverage and social‑first content series.
- Storytelling & Patient Content
- Identify opportunities to showcase authentic patient stories and experiences on social.
- Work sensitively and professionally with patients, donors and families to create engaging content.
- Support the development of case studies, testimonials and advocacy content.
- Bring brand campaigns and initiatives to life through social storytelling and strong visuals.
- Social Media Support
- Work closely with the Head of Marketing and Content Copywriter to deliver social content plans across all brands.
- Support the creation of monthly content calendars.
- Schedule all social posts on Sprout Social and analyse metrics.
- Monitor social trends and identify opportunities for timely content.
- Influencer & Creator Partnerships
- Identify and build relationships with relevant influencers, creators and brand advocates.
- Support the development of creator partnerships and ambassador programmes.
- Coordinate influencer content and activity.
- Monitor performance and identify opportunities for growth.
- Events & Content Capture
- Travel to attend events, exhibitions, open days/evenings and clinic activities as required.
- Capture content during events for live and post‑event use.
- Work closely with the Events Manager to maximise content opportunities to promote events.
- Travel to regional clinics to create local social content.
- Collaboration
- Work closely with the Marketing Team, regional clinics and clinical teams.
- Support content requirements across campaigns and initiatives.
- Ensure social content reflects business priorities and marketing objectives.
- Reporting & Performance
- Monitor content performance and engagement metrics providing a monthly report.
- Provide recommendations for optimisation and improvement.
- Identify content themes and formats that drive engagement and reach.
- Stay up to date with platform developments and emerging trends.
What We Are Looking For
- Essential
- Experience creating content for social media channels.
- Strong videography, photography and editing skills.
- Experience creating short‑form video content.
- Proficiency in Canva, CapCut, Adobe Creative Suite or equivalent tools.
- Excellent storytelling and copywriting skills.
- Strong organisational skills and attention to detail.
- Ability to manage multiple projects simultaneously.
- Comfortable working independently and proactively.
- Experience presenting or appearing in social content.
- Desirable
- Experience working within healthcare, fertility, wellbeing or lifestyle brands.
- Experience working with influencers.
- Understanding of social media analytics and reporting.
What We Offer
- 32 days annual leave including bank holidays
- Life assurance
- Pension plan
- Workplace Nursery Scheme
- MyGym discounts
- Staff treatment discounts
- EV Car Scheme and Cycle2Work
- Perkbox benefits platform
- Health and wellness programmes
- Ongoing learning and development opportunities
Equal Opportunities
JD Healthcare is an Equal Opportunities employer. We are committed to diversity and inclusion and encourage applications from all backgrounds.
Social Content Creator employer: JD Healthcare Group
JD Healthcare Group is an exceptional employer, dedicated to fostering a supportive and inclusive work environment for its employees. As a Housekeeper / Caretaker, you will not only contribute to maintaining high standards of cleanliness in a clinical setting but also benefit from a comprehensive package that includes 32 days of annual leave, ongoing learning opportunities, and health and wellness programmes. Located in the heart of the UK’s healthcare sector, JD Healthcare prioritises employee growth and well-being, making it a rewarding place to build your career while helping others on their journey to parenthood.
StudySmarter Expert Advice🤫
We think this is how you could land Social Content Creator
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for JD Healthcare Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like JD Healthcare Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with JD Healthcare Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at JD Healthcare Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Content Creator
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit JD Healthcare Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of JD Healthcare Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about JD Healthcare Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at JD Healthcare Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at JD Healthcare Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At JD Healthcare Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
