At a Glance
- Tasks: Manage Salesforce Marketing Cloud and optimise customer journeys across multiple healthcare brands.
- Company: Join JD Healthcare Group, a leader in fertility and reproductive healthcare.
- Benefits: Enjoy 32 days annual leave, life assurance, and wellness programmes.
- Other info: Diverse and inclusive workplace with ongoing learning opportunities.
- Why this job: Make a real difference in people's lives while advancing your marketing career.
- Qualifications: 3+ years managing Salesforce Marketing Cloud and strong data analysis skills.
The predicted salary is between 50000 - 65000 £ per year.
Location: Harley Street, London (5 days onsite)
Employment Type: Full-time, permanent position
Salary: £50,000 - £65,000 (based on experience)
About Us
JD Healthcare Group is one of the UK's leading fertility and reproductive healthcare providers, operating brands including London Women's Clinic, London Egg Bank, London Sperm Bank, KindIVF, Surrey Park Women's Clinic and Elective Egg Freezing across the United Kingdom. Since 1985, we have been supporting individuals and families through some of the most significant journeys of their lives — combining world‑class clinical expertise with genuine human care. Everything we do is driven by a shared purpose: helping people build the families they dream of.
About the Role
The CRM Marketing Manager is JDH’s in-house Salesforce Marketing Cloud expert, working across London Women’s Clinic, KindIVF, London Sperm Bank and London Egg Bank. The role plans, builds, optimises and reports on all marketing automation and CRM activity — from the first enquiry through to treatment and beyond. Sitting within the Marketing team, you will work closely with Marketing, Enquiries and Operations, with a direct line to the Head of Marketing. The role calls for someone equally comfortable with technical platform build, data analysis and strategic thinking; your work will directly shape customer journeys, campaign performance, bookings and commercial growth.
What You Will Do
- Own and manage the Salesforce Marketing Cloud platform across all JDH brands
- Design and build automated customer journeys and lifecycle campaigns across email, SMS and push notifications, using Journey Builder, Automation Studio and Einstein
- Plan, test and improve campaign performance through A/B testing, dynamic content and segmentation
- Develop and manage contact data models, segmentation, lead scoring and audience creation for personalised communications
- Work with the content team to ensure automated communications are accurate, sensitive and appropriate for people going through fertility treatment or donation
- Keep data clean and compliant with UK GDPR — monitoring consent and unsubscribe processes and working with the Data Protection Officer on the handling of patient and donor health data
- Identify and resolve data discrepancies and integration issues with Salesforce CRM, Infinity and website CMS platforms
- Track and report on engagement, conversion and retention across CRM channels
- Use Marketing Cloud Intelligence dashboards to deliver clear, actionable insight to marketing and commercial stakeholders
What We Are Looking For
Essential
- At least three years’ hands-on experience managing Salesforce Marketing Cloud
- Deep technical knowledge of Marketing Cloud tools including Journey Builder, Automation Studio, Email Studio, Mobile Studio, Advertising Studio and Marketing Cloud Intelligence
- Experience integrating Marketing Cloud with wider business systems such as Salesforce CRM, CMS platforms and call tracking tools
- Strong understanding of data management, UK GDPR, segmentation and campaign targeting
- Confident using Excel and data analysis tools to work with large datasets
- Excellent communication and stakeholder management skills across technical and non-technical audiences
Desirable
- Salesforce Marketing Cloud certification
- Experience with other CRM or marketing automation platforms (HubSpot, Account Engagement/Pardot, Pabau, Marketo)
- Experience in healthcare or another regulated environment
- Knowledge of consent requirements and the handling of special category health data
What We Offer
- 32 days annual leave including bank holidays
- Life assurance
- Pension plan
- Workplace Nursery Scheme
- MyGym discounts
- Staff treatment discounts
- EV Car Scheme and Cycle2Work
- Perkbox benefits platform
- Health and wellness programmes
- Ongoing learning and development opportunities
Equal Opportunities
JD Healthcare is an Equal Opportunities employer. We are committed to diversity and inclusion and encourage applications from all backgrounds.
CRM Marketing Manager in London employer: JD Healthcare Group
JD Healthcare Group is an exceptional employer, offering a supportive and collaborative work environment where your passion for women's health and fertility care can truly make a difference. With opportunities for professional growth and development, our London clinics provide a dynamic setting that values employee contributions and prioritises patient well-being. Join us to be part of a team that is dedicated to making a meaningful impact in the lives of our patients.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for JD Healthcare Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like JD Healthcare Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with JD Healthcare Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at JD Healthcare Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit JD Healthcare Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of JD Healthcare Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about JD Healthcare Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at JD Healthcare Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at JD Healthcare Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At JD Healthcare Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
