Marketing & Growth Lead in City of London

About Us

JD Healthcare Group is one of the UK's leading fertility and reproductive healthcare providers, operating brands including London Women's Clinic, London Egg Bank, London Sperm Bank, KindIVF, Surrey Park Women's Clinic and Elective Egg Freezing across the United Kingdom. Since 1985, we have been supporting individuals and families through some of the most significant journeys of their lives — combining world-class clinical expertise with genuine human care. Everything we do is driven by a shared purpose: helping people build the families they dream of.

About the Role

London Egg Bank (LEB) is one of the UK’s most established donor egg banks, supplying UK and overseas fertility clinics and supporting recipients in finding the right donor. As Marketing & Growth Lead, you will own LEB’s marketing — translating its Strategic Mandate into campaigns, content and programmes that generate qualified clinic enquiries, support repeat demand and help recipients discover available donor choice.

This is a hands‑on role. You will work closely with LEB leadership, the JDH Marketing team, Sales, Operations, clinical colleagues and Technology. You will also provide agreed marketing support to the donor egg recipient programme at London Women’s Clinic (LWC), including patients travelling to the UK.

What You Will Do

• Plan and deliver a weekly content calendar across LinkedIn, Meta and other relevant channels, maintaining consistent brand identity and monitoring engagement

• Keep LEB’s website accurate and commercially effective — including regular articles, international landing pages (Germany, Ireland, US) and SEO optimisation

• Deliver marketing supporting relationships with UK and overseas clinic partners — newsletters, brochures, presentations, case studies and professional education events

• Develop marketing positioning LEB as a premium donor egg destination for international patients, including country‑specific content and campaigns

• Plan and deliver patient‑facing campaigns across email and SMS (Salesforce Marketing Cloud), including re‑engagement of unconverted enquiries

• Coordinate marketing for seminars, webinars and conferences, and collect testimonials subject to appropriate consent

• Report monthly on enquiries by channel, campaign performance and contribution to bookings and sales

• Other marketing related activities to manage growth

What We Are Looking For

Essential

• Proven hands‑on marketing experience, including campaigns for professional customers and measurable improvements in enquiries or conversion

• Strong writing skills with the ability to explain clinical services accurately to both professional and patient audiences

• Practical experience with website content, SEO, analytics and CRM or email marketing

• Ability to prioritise work, coordinate colleagues and agencies, and deliver within an agreed budget

Desirable

• Experience in healthcare or another regulated sector

• Marketing experience in overseas clinic or partner‑facing contexts

• Working knowledge of Salesforce or Salesforce Marketing Cloud

• Genuine interest in women's health, fertility or patient‑centred healthcare.

What We Offer

• 32 days annual leave including bank holidays

• Life assurance

• Pension plan

• Workplace Nursery Scheme

• MyGym discounts

• Staff treatment discounts

• EV Car Scheme and Cycle2Work

• Perkbox benefits platform

• Health and wellness programmes

• Ongoing learning and development opportunities

Equal Opportunities

JD Healthcare is an Equal Opportunities employer. We are committed to diversity and inclusion and encourage applications from all backgrounds.

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