General Manager - Swindon, Wiltshire

At JD Gyms, we don\’t just run gyms, we build vibrant communities. We\’re looking for a passionate, energetic General Manager to lead from the front, inspire their team, and create the best fitness experience. This is your opportunity to take full ownership of a stylish, high-performing gym, blending leadership, commercial strategy, and member engagement into one rewarding role. You will have the autonomy to shape the gym\’s success, create a positive and motivating environment, and make a significant impact on both staff and members.

Responsibilities

• Lead, coach, and develop a high-performing team of managers, coaches, and assistants.
• Be a visible, inspiring presence on the gym floor-engaging with members and driving retention.
• Ensure operational excellence across health & safety, cleanliness, and compliance.
• Drive membership growth through local marketing, outreach, and community events.
• Monitor financial performance and deliver against key business targets.

Qualifications

• Proven leadership experience in fitness, leisure, or hospitality.
• Strong commercial acumen and a track record of growing revenue.
• Passion for health and fitness, with a hands-on approach to member engagement.
• Experience managing teams and driving performance.
• Ideally, previous experience as a Fitness Manager, Duty Manager, or GM in a high-volume setting.

Benefits

• Competitive salary (£31,100 – £35,532 + opportunity to increase your earnings through a performance-related bonus of up to 5.5% of annual salary, paid quarterly)
• Free JD Gyms membership
• JD Group staff discounts
• Private health care (role/location dependent)
• Company pension scheme
• Wellbeing support & employee discount programme
• On-site parking and staff social events