At a Glance
- Tasks: Lead and execute innovative marketing strategies for the On brand at JD Sports.
- Company: Join a dynamic team at JD Sports, a leader in sports retail.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Collaborative atmosphere with opportunities to work across diverse teams and projects.
- Why this job: Make a real impact by shaping culturally relevant campaigns that resonate with consumers.
- Qualifications: Experience in global marketing, strong communication skills, and a passion for youth culture.
The predicted salary is between 45000 - 55000 £ per year.
Department: Partner Brand Marketing
Reporting to: Partner Brand Marketing Manager
Role Description:
Lead and elevate how On shows up within JD Sports across EMEA delivering best in class, culturally relevant brand activation that drive both brand heat and commercial performance. As Senior Executive, you will support in driving the end-to-end marketing strategy and execution for On at JD. You will translate global and EMEA initiatives into impactful campaigns.
Working at the intersection of brand and retail, you will lead the development of integrated, omni channel campaigns across retail, digital, social, paid media and experiential – bringing On stories, product and key moments to life within JD. You will collaborate closely with On stakeholders, JD HQ and internal teams to deliver impactful execution.
The role requires a commercial, and strategic mindset, combined with strong executional excellence. You will use consumer insights, cultural trends and performance data to shape campaigns that not only elevate brand perception but also deliver measurable impact. Ultimately you will play a critical role in building the On brand at JD delivering standout brand experiences that connect with consumers and drive sustained growth.
Responsibilities:
- Drive the end-to-end marketing strategy and execution for the On brand at JD.
- Adapt Global and EMEA wide campaigns into locally relevant campaigns.
- Work with the UK team to deliver best in class omni channel activations across retail, digital, social, paid media and IRL moments.
- Ensure consistency of On brand expressing whilst tailoring campaign to JD consumer insights and cultural moments.
- Act as the key point of contact between On JD HQ, and the internal teams.
- Collaborate cross functionally with internal teams, and external agencies to deliver seamless campaign execution.
- Own and manage the allocated marketing budget, ensuring efficient investment, optimisation and maximum ROI.
- Champion a consumer first mindset, delivering engaging and culturally relevant brand experiences.
- Establish a strong feedback loop with On and HQ team sharing insights on consumer, trends etc.
- Continuously analyse market and cultural trends to inform strategy, ensuring campaigns remain relevant and resonate with JD audience.
- Track, analyse and report on brand performance and campaign effectiveness, using data driven insights to optimise future activity.
Skills and Experience:
- Relevant experience in a marketing role working with brands on a global/regional/international level.
- Proven skills delivering brand growth through consumer initiatives - developing and managing brand marketing with execution experience across the full marketing mix.
- Strong understanding of the touchpoint & media landscape relevant to JD consumers.
- Adept at driving cross-functional teams effectively, able to work in matrix organisations.
- Good project management experience, managing internal stakeholders, agencies, customers, and other external partners.
- Ability to manage multiple campaigns simultaneously.
- Demonstrated organisational, planning, and analytical skills.
- Excellent written and verbal communication skills, including in brief & presentation writing.
- Highly proficient with all relevant computer software MS office, Keynote etc.
- An understanding and interest in sports lifestyle & youth culture preferred, coupled with a good understanding of the JD brand.
- Proficiency in multiple languages, including Spanish and English (additional European Languages are a plus).
- Retail experience is an advantage.
Senior Partner Brand Marketing Executive employer: JD GROUP
At JD Sports, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As a Senior Partner Brand Marketing Executive, you will have the opportunity to lead innovative marketing strategies in a vibrant environment that values creativity and collaboration. With a strong focus on employee growth, we offer numerous professional development opportunities and a supportive atmosphere that encourages you to thrive while making a meaningful impact on the On brand across EMEA.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Partner Brand Marketing Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your best work and achievements. This is your chance to showcase how you can elevate brand marketing and drive results, just like you would at JD Sports.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their brand values and think about how you can contribute to their marketing strategy. Tailor your responses to show you’re the perfect fit for the role.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it’s super easy to keep track of your applications!
We think you need these skills to ace Senior Partner Brand Marketing Executive
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior Partner Brand Marketing Executive. Highlight your relevant experience in brand marketing and any specific campaigns you've worked on that align with what we're looking for.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about brand marketing and how your skills can elevate On at JD Sports. Be sure to mention any cultural insights or trends you've leveraged in past roles.
Showcase Your Campaign Successes:When detailing your experience, focus on specific campaigns you've led or contributed to. Include metrics and outcomes to demonstrate your impact—this will help us see how you can drive brand growth at JD.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and keep track of all the amazing talent interested in joining our team!
How to prepare for a job interview at JD GROUP
✨Know Your Brand Inside Out
Before the interview, dive deep into On's brand values, recent campaigns, and their presence within JD Sports. Understanding how they position themselves in the market will help you articulate how you can elevate their brand through culturally relevant activations.
✨Showcase Your Strategic Mindset
Prepare to discuss specific examples of how you've driven brand growth through consumer initiatives. Highlight your experience with omni-channel campaigns and how you've used data-driven insights to shape marketing strategies that resonate with target audiences.
✨Demonstrate Cross-Functional Collaboration
Be ready to share instances where you've successfully collaborated with various teams or external agencies. Emphasise your project management skills and how you’ve navigated matrix organisations to deliver seamless campaign execution.
✨Stay Current with Market Trends
Research current cultural trends and consumer insights relevant to the sports lifestyle sector. Being able to discuss these trends during your interview will show that you have a finger on the pulse and can adapt global initiatives into locally relevant campaigns.
