At a Glance
- Tasks: Lead and inspire a dynamic Paid Media team while managing top-tier accounts.
- Company: Join a market-leading in-house Paid Media team with a collaborative spirit.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Fast-paced environment with excellent career advancement potential.
- Why this job: Make an impact by driving innovative Paid Media strategies with industry giants.
- Qualifications: Experience in Paid Search/Social and strong leadership skills required.
The predicted salary is between 40000 - 50000 £ per year.
Senior Paid Media Executive
Role Overview
As a Senior Paid Media Executive, you will lead, inspire, and develop Executives & Assistants in our market‑leading in‑house Paid Media team.
You will help spearhead best‑in‑class Paid Media implementation across Paid Search, Paid Social & Digital Display.
Your role will involve leading the strategy and account direction, predominantly working with tier‑1 partners such as Google, You Tube, Bing, Apple, Facebook, Instagram, Twitter, Pinterest and emerging platforms.
You will also manage key stakeholders across the business and integrate with other parts of the Multi‑Channel team, including Organic Search, Affiliates & Partnerships, Content, CRO and Analytics teams.
Responsibilities
- Demonstrate a strong understanding and showcase a practical ability of working with Paid Search and/or Paid Social platforms and concepts.
- Manage, own, and constantly find ways of improving the workflow of your team.
- Ensure the quality of all work output from your team.
- Regularly review team processes (reports, presentations, tools, etc.) for efficiency.
- Complete internal audits across your accounts and continually evolve.
- Oversee the end‑to‑end implementation, including set‑up, management, analytics, tracking and reporting of Paid Search and/or Paid Social accounts.
- Be an expert in all relevant third‑party tools and technology.
- Build and maintain project plans outlining all key tasks for your accounts.
- Continuously review and suggest changes to tactics based on current performance and impact on campaign goals & KPIs.
- Accurately forecast potential delivery for your accounts.
- Help develop the Paid Media department by being innovative and sharing knowledge and processes.
- Develop close working relationships with external suppliers such as Google, Facebook, Apple, Twitter, etc.
- Role Objectives and KPI’s
- Stakeholder management
- External Trade Meetings
- Updates
- Project Management
- Managing upwards & downwards
- Internal Developed Skillset (My Core Training Course) – # of courses complete
- Departmental trade updates
- Support on roadmap
- Product Adoption
- Account Structures – Managing Implementation
- Account Trends
- Understanding wider impact
- Troubleshooting – Escalation
- Account Ownership – Strategy/Targets/KPI’s
- Mentorship – Exec/Assistant/New Starters
- Activation Excellence
- Attribution Knowledge Sharing (Blogs/industry trends) – Champion of area
- Budget Allocation – Micro
- Presenting – Key Stakeholders (internal/facade)
- Time Management – Prioritising juniors
- Workload Feed – Creation & Optimisation
- Lead supplier calls – Small to Medium Suppliers
- Supplier Input – Product Focus / Questions / Market Insights / Feedback
- Auditing
- Introductions for new starters
- Competencies and Behaviours
- Deciding and Initiating Action
- Persuading and Influencing
- Presenting and Communicating Information
- Applying Expertise and Technology
- Delivering Results and Meeting Customer Expectations
- Adapting and Responding to Change
- Coping with Pressures and Setbacks
- Achieving Personal Work Goals and Objectives
Skills and Experience
- Ability to identify issues and be proactive in providing solutions.
- High degree of numeracy and literacy.
- Ability to work under pressure across a high level of Paid Search and/or Paid Social accounts.
- Highly literate in MS Excel, Power Point, Word, Office365, Google Docs.
- Effective communication skills.
- Effective presentation skills.
- Effective time management skills with the ability to multi‑task.
- High attention to detail.
- Experience in managing sophisticated Paid Search/Paid Social campaigns.
- In‑depth knowledge of Paid Media from an implementation perspective.
- Google Shopping experience.
- Facebook DPA experience.
- Retargeting experience.
- Google Analytics experience.
- Appreciation of the Paid Media ecosystem (how Paid Search influences Paid Social).
- Facebook Blueprint Certified & Twitter Flight School desired.
- Google Ads Certified desired.
- Second language an advantage.
- Training Requirements for the Role
- Microsoft Excel Numeracy & Literacy
- Google Platforms – Ad Words, Analytics, GMC
- Meta Platforms – Business Manager
- Product Feed Optimisation
- Junior Staff Development
- Staff Resource Management
- #J-18808-Ljbffr
Senior Paid Media Executive employer: JD GROUP
JD Sports Group PLC is an exceptional employer, offering a dynamic work environment that fosters innovation and collaboration. With a strong commitment to employee growth, JD provides extensive training and development opportunities, ensuring that team members can thrive in their careers while contributing to the company's success as a leading international retailer. Located in a vibrant industry hub, employees benefit from a culture that values creativity and teamwork, making it an ideal place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Paid Media Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for JD GROUP and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like JD GROUP are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with JD GROUP on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at JD GROUP. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Paid Media Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit JD GROUP. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of JD GROUP:Show us that you’ve done your homework! In your application, briefly mention what you admire about JD GROUP’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at JD GROUP
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at JD GROUP will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At JD GROUP, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
