At a Glance
- Tasks: Create engaging content for outdoor apparel and footwear marketing campaigns.
- Company: Join a leading outdoor brand with a passion for adventure.
- Benefits: Competitive salary, creative environment, and opportunities for growth.
- Other info: Collaborate with diverse teams and make an impact in the outdoor industry.
- Why this job: Combine your love for the outdoors with innovative marketing strategies.
- Qualifications: Strong writing skills, experience in content creation, and a passion for outdoor products.
The predicted salary is between 30000 - 40000 £ per year.
Location: Bury
Responsible to: Brand Marketing Lead
Department: Marketing (Outdoor)
Role Overview
Supporting in the delivery of the marketing plans for the clothing and footwear partner brands. Planning and creating engaging, relevant and commercially minded content to be used across JD Outdoor channels. Supporting in the development of the JD Outdoor content strategy.
Key Responsibilities
- Working with the Brand & Content Marketing Manager to assist in the delivery of the partner brand marketing plans.
- Contributing to fascia content calendars that align with the campaign planning calendar (season campaigns, product launches, etc) in line with the content strategy.
- Working with the in-house videographer and social team to produce video content to support the content strategy and partner brand marketing plans.
- Planning and attending shoots to create video content across all JD Outdoor channels.
- Briefing in brand pages, e-mails and website banners to the design team for the clothing and footwear partner brands.
- Producing SEO-rich blog content and expert advice guides.
- Monitoring content performance and reporting insights, continuously looking for ways to improve the JD Outdoor content strategy and plans.
- Working closely with the commercial/own brand teams to develop and execute content and marketing activity for own brand ranges - ensuring their messages are delivered across all relevant channels.
- Communicating campaigns & results.
Role Objectives
- Campaigns are delivered on time and within budget.
- KPIS for content views and engagement are achieved.
This role requires working alongside:
- The Brand & Content Marketing Manager
- The content team
- Marketing team members
- Merchandisers and Buyers
- Online team
- Production Companies
- External Brands/Agencies
- Retail ops / store teams
Skills & Experience
- An excellent writer, able to write creative and persuasive copy with a defined tone of voice, quickly and accurately.
- Experience with blog building tools, such as Wordpress, with basic HTML skills.
- Video production skills – planning, scripting, administration, budgeting, etc.
- Experience of selling product through marketing and/or retail sales.
- Knowledge and understanding of what makes a good customer experience.
- Experience of social media and broader marketing.
- Experience of developing and managing content calendars.
- Ability to work collaboratively on projects with multiple stakeholders from across the business.
- Ability to draw insights from analytic data.
- Familiarity with Google Analytics (advantageous).
- A passion for the outdoors and outdoors products (advantageous).
- Phone videography skills (advantageous).
Outdoor Brand Marketing Specialist employer: JD GROUP
At JD Outdoor, we pride ourselves on being an exceptional employer that fosters a vibrant and collaborative work culture in the heart of Bury. Our commitment to employee growth is evident through tailored development opportunities and a supportive environment that encourages creativity and innovation. With a focus on outdoor apparel and footwear, we offer unique advantages such as access to industry-leading brands and the chance to work alongside passionate individuals who share your love for the outdoors.
StudySmarter Expert Advice🤫
We think this is how you could land Outdoor Brand Marketing Specialist
✨Tip Number 1
Get your networking game on! Reach out to people in the outdoor industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing content, whether it's blog posts, social media campaigns, or video projects. We want to see your creativity and how you can bring brands to life!
✨Tip Number 3
Prepare for interviews like a pro! Research the company, understand their brand values, and think about how your experience aligns with their goals. We want to see your passion for the outdoors and how you can contribute to their success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and eager to join our team!
We think you need these skills to ace Outdoor Brand Marketing Specialist
Some tips for your application 🫡
Show Your Passion for the Outdoors:When you're writing your application, let your love for the outdoors shine through! We want to see how your enthusiasm aligns with our brand and the products we promote. Share any personal experiences or adventures that highlight your connection to outdoor activities.
Craft Engaging Content:As an Outdoor Brand Marketing Specialist, you'll need to create compelling content. Use your application to showcase your writing skills. Whether it's a blog post or a social media caption, demonstrate your ability to engage and persuade with your words. Remember, creativity is key!
Highlight Relevant Experience:Make sure to include any experience you have with marketing, content creation, or even video production. We’re looking for someone who can hit the ground running, so don’t be shy about sharing your past roles and achievements that relate to this position.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company and what we stand for!
How to prepare for a job interview at JD GROUP
✨Know Your Brands
Before the interview, dive deep into the brands you'll be working with. Understand their values, target audience, and recent campaigns. This will not only show your enthusiasm but also help you tailor your answers to align with their marketing strategies.
✨Showcase Your Content Skills
Be ready to discuss your experience with content creation, especially in the outdoor sector. Bring examples of your writing, blog posts, or video content that demonstrate your ability to engage audiences. Highlight any SEO strategies you've used to boost visibility.
✨Prepare for Collaboration Questions
Since this role involves working with various teams, think of examples where you've successfully collaborated on projects. Be prepared to discuss how you handle feedback and work towards a common goal, as teamwork is key in this position.
✨Data-Driven Mindset
Familiarise yourself with basic analytics concepts. Be ready to talk about how you've used data to inform your marketing decisions in the past. Showing that you can draw insights from analytics will demonstrate your ability to continuously improve content strategies.
