Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Define and measure KPIs for customer and marketing performance across the entire purchase funnel.
- Company: Join JD Sports, a leading global retailer known for its innovative sportswear.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on continuous improvement and career development.
- Why this job: Make a real impact by shaping how we understand customer behaviour and marketing effectiveness.
- Qualifications: 2-4 years in marketing or customer analytics with strong analytical skills.
The predicted salary is between 35000 - 45000 £ per year.
JD Sports Group PLC is a leading international multi-channel retailer of sports, fashion, and outdoor brands. With an extensive portfolio of globally recognised brands, JD Sports has established itself as the 'King of Trainers' and a beacon for sportswear enthusiasts around the world. Our commitment to delivering exceptional customer experiences and innovative products drives our success in the competitive retail landscape.
The KPI & Measurement Analyst will play a central role in defining, governing, and measuring the KPIs that underpin JD’s customer and marketing performance. This role goes beyond traditional marketing metrics, providing the analytical foundation for understanding the entire purchase funnel, from awareness and engagement through to conversion, retention, and customer value. You will ensure KPIs are accurately defined, consistently measured, and effectively communicated across the business, enabling smarter decisions and a unified view of what success looks like.
Working closely with the Marketing Effectiveness Lead, Digital and Media teams, Customer Insight and Analytics, CRM, Retail, Product, and Finance, the KPI & Measurement Analyst ensures our measurement framework is reliable, scalable, and aligned to JD’s customer and commercial strategy.
Key Responsibilities- Full Funnel KPI Framework & Governance
- Own the definition, documentation, and governance of KPIs across the entire customer journey, covering awareness, consideration, engagement, conversion, retention, and loyalty.
- Ensure KPI data sources, measurement rules, and data pipelines are accurate, complete, and aligned with enterprise‑wide measurement standards.
- Monitor data quality, validate anomalies, and elevate issues to Data Engineering or relevant teams.
- Maintain transparent documentation of KPI processes, definitions, and governance frameworks to ensure consistency across markets and teams.
- Customer & Marketing Performance Measurement
- Conduct regular reviews of customer and marketing KPIs, identifying trends, performance drivers, and deviations from expected behaviour.
- Perform diagnostic analysis to understand shifts in marketing efficiency, channel performance, customer behaviour, or funnel progression.
- Support the development of performance narratives that help marketing, digital, retail, and finance teams interpret KPI movements.
- Validate that KPI outputs remain aligned with marketing strategy, customer behaviour, and operational realities.
- Cross Channel & Cross Business Insight Integration
- Work with Media, Digital, CRM, Retail, and Brand teams to ensure KPIs accurately reflect channel performance, customer interactions, and campaign activity.
- Consolidate insights from multiple measurement sources (platform analytics, attribution, MMM, product analytics, retail performance) to build a holistic view of customer and marketing effectiveness.
- Support the integration of funnel KPIs into wider effectiveness frameworks, investment reviews, and optimisation cycles.
- Connect marketing performance to downstream commercial outcomes such as revenue, margin, customer acquisition, and customer lifetime value.
- Reporting & Visualisation
- Partner with internal reporting teams to build and maintain dashboards and reporting tools that track customer and marketing KPIs across channels and markets.
- Create clear, intuitive visualisations that help non‑technical stakeholders understand performance and customer behaviour.
- Support regular reporting cycles with accurate, timely, and well‑structured KPI updates for marketing, digital, insight, retail, and finance teams.
- Cross Functional Collaboration
- Partner with Customer Analytics, Brand Tracking, Research, and CRM teams to align KPI inputs and ensure cohesive insight stories.
- Work closely with Finance to ensure customer and marketing KPIs align with commercial reporting and investment planning.
- Collaborate with Digital Product and Retail teams to gather funnel, onsite, app, and store performance data.
- Participate in Marketing Effectiveness, Customer Insight, and cross functional performance meetings, sharing observations and contributing to continuous improvement.
- 2 to 4 years’ experience in marketing analytics, customer analytics, digital analytics, or a similar data driven role.
- Strong numeracy and analytical capability, with experience working with complex datasets and multi‑source measurement.
- Experience using Excel and BI tools such as Power BI or Tableau for data manipulation and visualisation.
- Strong attention to detail and a commitment to producing accurate, reliable analysis.
- A collaborative mindset and confidence working with multiple teams and stakeholders across marketing, digital, retail, and commercial functions.
- A proactive approach to problem solving, data validation, and continuous improvement.
Kpi & Measurement Analyst - Marketing Effectiveness employer: JD GROUP
Contact Detail:
JD GROUP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Kpi & Measurement Analyst - Marketing Effectiveness
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching JD Sports and understanding their KPIs and marketing strategies. Show us that you’re not just another candidate; demonstrate your knowledge and passion for the brand and its mission.
✨Tip Number 3
Practice your analytical skills! Brush up on your data interpretation and visualisation techniques, especially with tools like Excel and Power BI. Being able to discuss your findings confidently will set you apart from the competition.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re genuinely interested in joining the JD Sports team.
We think you need these skills to ace Kpi & Measurement Analyst - Marketing Effectiveness
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of KPI & Measurement Analyst. Highlight your experience in marketing analytics and any relevant tools you've used, like Excel or Power BI. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about marketing effectiveness and how you can contribute to JD Sports. Be sure to mention specific KPIs or projects you've worked on that relate to the job.
Showcase Your Analytical Skills: In your application, don’t shy away from showcasing your analytical prowess. Share examples of how you've tackled complex datasets or improved measurement frameworks in previous roles. We love a good data story!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at JD GROUP
✨Know Your KPIs Inside Out
Before the interview, make sure you understand the key performance indicators relevant to the role. Familiarise yourself with how these metrics impact customer journeys and marketing effectiveness. Being able to discuss specific KPIs and their implications will show your analytical prowess.
✨Showcase Your Analytical Skills
Prepare examples from your past experience where you've successfully analysed complex datasets or improved marketing performance through data insights. Use specific tools like Excel, Power BI, or Tableau in your examples to demonstrate your technical skills and familiarity with industry-standard software.
✨Collaborate and Communicate
Highlight your ability to work cross-functionally with various teams. Be ready to discuss how you've collaborated with marketing, finance, or digital teams in the past. Emphasising your communication skills will reassure them that you can effectively share insights and drive decisions across departments.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving abilities. Think about how you would handle data anomalies or shifts in marketing efficiency. Practising these scenarios will help you articulate your thought process and demonstrate your proactive approach to challenges.