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- Tasks: Lead a dynamic marketing team to boost brand visibility and drive membership growth.
- Company: Join a thriving gym network focused on innovation and community.
- Benefits: Competitive salary, creative environment, and opportunities for personal growth.
- Other info: Fast-paced, entrepreneurial culture that values collaboration and creativity.
- Why this job: Make a real impact in the fitness industry while embracing your passion for health.
- Qualifications: Senior marketing experience in fitness or subscription brands, with strong analytical skills.
The predicted salary is between 60000 - 80000 £ per year.
We’re looking for a dynamic Head of Marketing & Communications to lead our marketing function, grow brand visibility and drive membership growth across our expanding gym network. You’ll bring strong commercial thinking, creative flair and a data driven approach to deliver high impact, high performance marketing.
Key Responsibilities
- Leadership & Strategy
- Lead, develop and inspire a multidisciplinary marketing team.
- Own annual planning, budgeting and full funnel marketing strategy.
- Foster a collaborative, creative and performance led culture.
- Growth & Campaigns
- Lead paid media across search, social and influencer channels to deliver strong ROAS.
- Manage brand campaigns and agency partners to deliver standout creative.
- Oversee organic social and creator activity to build awareness and engagement.
- Retention & CRM
- Reduce churn and increase lifetime value through improved customer journeys.
- Optimise CRM, onboarding and comms workflows.
- Use A/B testing to improve conversion, pricing and offers.
- Digital Experience
- Support optimisation of website and app journeys.
- Improve UX and conversion across all digital touchpoints.
- Data & Insight
- Track KPIs using GA4 and other analytics tools.
- Produce clear reports and insights for senior stakeholders.
- Use data to shape strategy and maximise performance.
- PR & Communications
- Lead digital PR to enhance brand reputation and support SEO.
- Align activity with internal teams across Legal, Operations and Commercial.
- Oversee internal communications to support engagement.
About You
- Experience & Skills
- Senior marketing experience within fitness, leisure or subscription based brands (c. £10m+ turnover).
- Proven success driving membership acquisition, brand growth and retention.
- Hands-on experience with paid media, influencer marketing, CRM and analytics.
- Strong stakeholder and presentation skills.
- Personal Attributes
- Thrives in a fast paced, entrepreneurial environment.
- Passionate about fitness and tuned into Gen Z culture.
- Resilient, detail driven and highly organised.
- Collaborative and willing to be hands on when needed.
Head of Marketing & Communications employer: JD GROUP
Contact Detail:
JD GROUP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing & Communications
✨Tip Number 1
Network like a pro! Get out there and connect with people in the fitness and marketing industries. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on your dream job!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and successes. Use data to back up your achievements and make sure it’s visually appealing. This will help you stand out when you’re chatting with potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Think about how your experience aligns with their goals, especially around brand growth and member retention. Practice answering common questions and come armed with your own to show you’re genuinely interested.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are proactive and engaged. Plus, it gives you a chance to showcase your enthusiasm for the role and the company right from the start.
We think you need these skills to ace Head of Marketing & Communications
Some tips for your application 🫡
Show Your Passion for Fitness: When you're writing your application, let your love for fitness shine through! We want to see how your passion aligns with our mission at StudySmarter. Share any personal experiences or insights that connect you to the fitness world.
Be Data-Driven: Since we're all about high performance and results, make sure to highlight your experience with data analytics. Talk about how you've used data to shape marketing strategies in the past. We love a good story backed by numbers!
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. We appreciate when candidates show they’ve done their homework on us.
Keep It Clear and Concise: We’re busy folks, so make sure your application is easy to read and straight to the point. Use bullet points where possible and avoid jargon. A clear, well-structured application will definitely catch our eye!
How to prepare for a job interview at JD GROUP
✨Know Your Numbers
As a Head of Marketing & Communications, you'll need to demonstrate your data-driven approach. Brush up on key metrics like ROAS and customer lifetime value. Be ready to discuss how you've used analytics tools in the past to shape marketing strategies.
✨Showcase Your Creative Flair
Prepare examples of standout campaigns you've led or contributed to. Highlight your ability to think outside the box and how your creative ideas have driven brand visibility and engagement. This role demands innovation, so let your creativity shine!
✨Understand the Fitness Landscape
Familiarise yourself with current trends in the fitness and leisure industry, especially those that resonate with Gen Z. Being able to speak knowledgeably about the market will show your passion and understanding of the audience you’ll be targeting.
✨Engage with Stakeholders
Since strong stakeholder skills are crucial, prepare to discuss how you've successfully collaborated with different teams in previous roles. Think of specific examples where your communication skills made a difference in achieving marketing goals.