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- Tasks: Lead marketing for a gym network, driving brand visibility and membership growth.
- Company: JD GROUP, a dynamic fitness brand in Bury St Edmunds.
- Benefits: Competitive salary, creative freedom, and a chance to shape the brand's future.
- Other info: Passion for fitness and understanding Gen Z culture are key to success.
- Why this job: Inspire a team while making a real impact in the fitness community.
- Qualifications: Extensive marketing experience in fitness or subscription brands is essential.
The predicted salary is between 50000 - 65000 £ per year.
JD GROUP is seeking a Head of Marketing & Communications in Bury St Edmunds to lead the marketing function of their gym network. You will inspire a multidisciplinary team while focusing on brand visibility and membership growth.
The ideal candidate brings extensive marketing experience in fitness or subscription brands, with a proven track record of driving membership acquisition and retention. Your role will involve managing combined marketing efforts including digital PR, paid media, and CRM optimization. Passion for fitness and knowledge of Gen Z culture are key to success.
Head of Growth Marketing & Brand for Fitness & Membership employer: JD GROUP
Contact Detail:
JD GROUP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Growth Marketing & Brand for Fitness & Membership
✨Tip Number 1
Network like a pro! Reach out to people in the fitness and marketing industries on LinkedIn. Join relevant groups and engage in conversations to get your name out there.
✨Tip Number 2
Show off your passion for fitness! When you get the chance to chat with potential employers, share your personal fitness journey or any projects you've worked on that relate to the industry.
✨Tip Number 3
Prepare for interviews by researching the company’s current marketing strategies. Bring fresh ideas to the table that align with their goals, especially around membership growth and brand visibility.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed and shows you’re serious about joining the team.
We think you need these skills to ace Head of Growth Marketing & Brand for Fitness & Membership
Some tips for your application 🫡
Show Your Passion for Fitness: When writing your application, let your love for fitness shine through! We want to see how your enthusiasm aligns with our mission at JD GROUP. Share any personal experiences or insights that connect you to the fitness world.
Highlight Relevant Experience: Make sure to showcase your marketing experience, especially in fitness or subscription brands. We’re looking for someone who has a proven track record in driving membership growth, so don’t hold back on those achievements!
Tailor Your Application: Take the time to customise your application for this role. Use keywords from the job description and demonstrate how your skills match what we’re looking for. This shows us you’ve done your homework and are genuinely interested in joining our team.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our culture and values!
How to prepare for a job interview at JD GROUP
✨Know Your Fitness Marketing Inside Out
Make sure you brush up on the latest trends in fitness marketing and membership growth. Familiarise yourself with successful campaigns from other fitness brands, especially those targeting Gen Z. This will show your passion for the industry and your ability to think strategically.
✨Showcase Your Leadership Skills
Prepare examples of how you've inspired and led teams in previous roles. JD GROUP is looking for someone who can motivate a multidisciplinary team, so be ready to discuss your leadership style and how you've driven results through collaboration.
✨Demonstrate Your Digital Savvy
Since the role involves managing digital PR, paid media, and CRM optimisation, come prepared with specific examples of how you've successfully executed these strategies in the past. Highlight any tools or platforms you’ve used to enhance brand visibility and drive membership acquisition.
✨Connect with Gen Z Culture
Research current trends and preferences within Gen Z, particularly in fitness and lifestyle. Be ready to discuss how you would tailor marketing strategies to resonate with this demographic, showing that you understand their values and behaviours.