At a Glance
- Tasks: Lead JD's global marketing effectiveness strategy and optimise marketing impact across all channels.
- Company: Join JD Sports, the 'King of Trainers' and a leader in sportswear retail.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Be part of a dynamic team shaping the future of marketing in a global retail environment.
- Why this job: Make a real impact on marketing strategies that drive brand growth and customer engagement.
- Qualifications: Extensive experience in marketing effectiveness and strong leadership skills required.
The predicted salary is between 80000 - 100000 £ per year.
JD Sports Group PLC is a leading international multi‑channel retailer of sports, fashion, and outdoor brands. With an extensive portfolio of globally recognised brands, JD Sports has established itself as the ‘King of Trainers’ and a beacon for sportswear enthusiasts around the world. Our commitment to delivering exceptional customer experiences and innovative products drives our success in the competitive retail landscape.
Position Overview
The Global Head of Marketing Effectiveness defines and leads JD’s global effectiveness strategy, transforming how marketing impact is understood, measured, and optimised across all channels, markets, and customer touchpoints. This role plays a critical part in moving the business from a historically siloed view of channel measurement to a fully integrated, full‑funnel, omnichannel understanding of effectiveness – ensuring that all marketing activity is evaluated based on its contribution to both commercial outcomes and long‑term brand growth, regardless of where or how customers choose to engage or transact.
Key Responsibilities
- Global Marketing Effectiveness Strategy & Leadership
- Defines and leads JD’s global marketing effectiveness vision, frameworks, and roadmap across all markets.
- Drives the transition from channel‑level and siloed reporting to a connected, omnichannel view of effectiveness across the full customer journey.
- Establishes a consistent approach to evaluating how marketing drives outcomes across all customer touchpoints (e‑commerce, app, stores, and partner channels).
- Embeds effectiveness as a core principle within marketing planning, investment, and decision‑making processes.
- Modelling, Forecasting & Investment Effectiveness
- Owns the global approach to marketing mix modelling (MMM), attribution, and scenario planning, ensuring alignment with business strategy.
- Partners closely with Commercial Finance Leadership to embed Marketing Effectiveness into broader business planning, fostering trust and shared understanding.
- Leads the development of forecasting frameworks that simulate the impact of different investment strategies across channels and markets.
- Partners with Commercial Finance, Digital and Marketing leadership to ensure marketing investment decisions are based on incremental impact and overall effectiveness, not channel silos.
- Ensures modelling outputs are accessible, actionable, and embedded into planning cycles.
- Measurement Excellence & Integration
- Defines best‑in‑class measurement frameworks that integrate MMM, attribution, in‑channel data, and brand metrics into a single, coherent view of effectiveness.
- Ensures alignment between brand measurement, customer insight, and commercial outcomes.
- Provides leadership on evolving measurement challenges, including privacy‑first approaches and the shift away from cookie‑based tracking.
- Drives continuous innovation in tools, methodologies, and ways of working.
- Team Leadership & Capability Building
- Leads, develops, and inspires a high‑performing global marketing effectiveness team.
- Directly manages senior roles, including the Marketing Effectiveness Lead.
- Builds organisational capability in understanding and applying effectiveness principles across marketing and insight teams.
- Acts as a mentor and thought leader, elevating the overall quality and impact of insight delivery.
- Core member of Customer Division SLT, supporting Director and Associate Director in leading a high‑performing team, driving colleague engagement, satisfaction and growth.
- Cross‑Functional Influence & Alignment
- Partners with senior stakeholders across Marketing, Digital, Media, Finance, Loyalty, Customer Analytics, and Research teams.
- Ensures effectiveness insights are embedded into end‑to‑end campaign development, from planning through to execution and evaluation.
- Aligns global and regional teams on a shared understanding of effectiveness and success metrics.
- Collaborates with external partners (media agencies, media owners, tech platforms) to enhance measurement standards and transparency.
- Communication & Executive Influence
- Delivers clear, compelling narratives that connect marketing activity to business outcomes, including revenue growth, customer value, and brand strength.
- Influences senior stakeholders through evidence‑based recommendations and a strong “so what” mindset.
- Presents regularly to executive leadership, shaping strategic decisions on marketing investment and direction.
- Acts as the global voice of marketing effectiveness within JD.
- Wider Responsibilities
- Owns and governs the global marketing effectiveness agenda.
- Drives adoption of consistent frameworks, tools, and processes across markets.
- Ensures effectiveness principles are embedded across all marketing activity, regardless of channel or transaction point.
- Leads the evolution of how JD measures success in a complex, omnichannel retail environment.
Ideal Candidate
- Extensive experience in marketing effectiveness, media strategy, analytics, or a combination of these (client or agency side).
- Proven experience leading effectiveness strategy across multiple brands, markets or at a global level.
- Deep expertise in marketing mix modelling (MMM), attribution, and full‑funnel measurement approaches.
- Demonstrated experience leading modelling programmes and translating outputs into media optimisation recommendations grounded in full‑funnel media planning principles.
- Strong understanding of omnichannel retail and how marketing drives outcomes across different customer touchpoints and transaction channels.
- Demonstrated ability to move organisations from siloed measurement toward integrated, full‑funnel effectiveness frameworks.
- Strong commercial acumen, with experience linking marketing investment to business outcomes and incremental impact.
- Experience building, leading, and developing high‑performing teams.
- Advanced analytical capability and experience working with complex, large‑scale datasets.
- Exceptional communication and stakeholder influence skills, with the ability to engage and challenge at senior levels.
- A forward‑looking mindset with strong awareness of evolving media, data, and privacy landscapes.
Global Head of Marketing Effectiveness - Maternity Cover employer: JD GROUP
JD Sports Group PLC is an exceptional employer, offering a dynamic work environment that fosters innovation and collaboration. With a strong commitment to employee growth, JD provides extensive training and development opportunities, ensuring that team members can thrive in their careers while contributing to the company's success as a leading international retailer. Located in a vibrant industry hub, employees enjoy a culture that values creativity and teamwork, making it an ideal place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Global Head of Marketing Effectiveness - Maternity Cover
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on social media. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their marketing strategies and be ready to discuss how your experience aligns with their goals. Show them you’re not just another candidate, but someone who truly gets what they’re about.
✨Tip Number 3
Practice your pitch! Be clear and concise about your achievements and how they relate to the role. Use specific examples that demonstrate your expertise in marketing effectiveness and how you can drive results for JD Sports.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. It shows your enthusiasm for the role and reinforces your interest in being part of the JD Sports team.
We think you need these skills to ace Global Head of Marketing Effectiveness - Maternity Cover
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the role of Global Head of Marketing Effectiveness. Highlight your experience in marketing effectiveness, analytics, and team leadership. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of how you've driven marketing effectiveness in previous roles and how you can bring that expertise to JD Sports.
Showcase Your Analytical Skills:Since this role involves a lot of data and analytics, make sure to showcase your analytical skills in your application. Mention any relevant tools or methodologies you've used, like marketing mix modelling or attribution, to demonstrate your expertise.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly from us. Plus, it shows you're keen on joining the JD Sports family!
How to prepare for a job interview at JD GROUP
✨Know Your Marketing Effectiveness Inside Out
Make sure you’re well-versed in the latest trends and methodologies in marketing effectiveness. Brush up on marketing mix modelling, attribution, and omnichannel strategies. Being able to discuss these topics confidently will show that you’re not just familiar with the concepts but can also lead the charge in transforming JD's marketing approach.
✨Prepare Real-World Examples
Think of specific instances where you've successfully implemented marketing effectiveness strategies. Be ready to share how you’ve moved teams from siloed reporting to integrated frameworks. This will demonstrate your hands-on experience and ability to drive change, which is crucial for this role.
✨Understand the Business Landscape
Familiarise yourself with JD Sports' brand portfolio and their position in the market. Knowing how their marketing efforts contribute to commercial outcomes will help you tailor your responses. Show that you understand the retail environment and how effective marketing can enhance customer experiences.
✨Engage with Stakeholders
Be prepared to discuss how you would collaborate with various teams, from finance to digital marketing. Highlight your communication skills and ability to influence senior stakeholders. This role requires cross-functional alignment, so demonstrating your collaborative mindset will be key to impressing the interviewers.
