At a Glance
- Tasks: Lead digital trading strategy and optimise online sales for outdoor brands.
- Company: Join JD Group, a top retailer in sports and outdoor fashion.
- Benefits: Enjoy a full-time role with opportunities for career growth and team collaboration.
- Other info: Work from our HQ in Bury, Greater Manchester.
- Why this job: Be part of a dynamic team driving digital innovation in the outdoor retail space.
- Qualifications: Experience in digital trading and strong leadership skills required.
The predicted salary is between 43200 - 72000 £ per year.
Head of Digital Trading - Outdoor Group
Location: JD Group HQ (Bury, Greater Manchester)
Department: Digital
Employment Type: Full-Time, Permanent
Role Overview
The JD Group is a leading omnichannel retailer of sports, fashion, and outdoor brands. Our Outdoors division owns iconic UK retailers like Blacks, Millets, and Ultimate Outdoors, with digital platforms vital to inspiring and enabling outdoor experiences.
We are seeking a data-driven, commercially focused Head of Digital Trading to optimise digital performance across our outdoor brands. This role oversees online sales, trading strategy, and customer experience across digital channels, leading a high-performing team to enhance customer engagement, boost online revenue, and execute seasonal and promotional plans.
Responsible for the digital trade strategy across all JD Outdoor facias, you will ensure Sales, GOV, and EBIT targets are met. You’ll lead fascia channel managers, merchandising, and copy teams to align all channels with clear objectives. Collaborating across marketing, merchandising, UX, development, and senior stakeholders, you’ll align digital strategy with overall business goals.
What you will be responsible for:
Digital Trading & Performance
- Own and drive the digital commercial strategy for the Outdoors Group across multiple brands and platforms.
- Deliver strong growth across online revenue, conversion rate, AOV, margin and EBIT.
- Working alongside the senior leadership team and finance team to set overall and fascia level sales targets
- Analyse site performance daily, identifying trading opportunities and making data-driven decisions to optimise sales.
- Lead the digital promotional calendar in line with the wider marketing and commercial plan.
- Collaborate with the Merchandising and Buying teams to ensure product and pricing strategies are effectively implemented online.
- Ownership of the Search Merchandising road map
- Manage, develop, and inspire a team of Digital Trading Managers, Copywriting teams and Merchandising teams across different brand sites to ensure all product is featured in an accurate and timely manner on site.
- Foster a performance-driven culture, with clear KPIs, career development, and continuous improvement.
- Train, develop and motivate the digital trading and merchandising teams
Customer Experience & Optimisation
- Constantly review the site navigation, look and structure looking for ways to improve conversion rates.
- Champion continuous CRO initiatives and onsite A/B testing.
- Oversee site navigation, category performance, product discovery, and on-site merchandising to maximise commercial impact.
- Work closely with UX/UI and development teams to enhance the end-to-end customer journey across desktop, mobile, and app.
- Analysing competitor activity , looking for new trends and development
- Optimise merchandising activity by analysing traffic and conversion to improves overall effectiveness across categories
Cross-Functional Collaboration
- Partner with Performance Marketing to align on traffic-driving strategies (SEO, PPC, Affiliates, Email, Paid Social).
- Communication of trading priorities and budgets to paid performance, SEO and affiliates teams .
- Working with Retail Operations and Store teams to support the retail strategy online.
- Liaise with IT and development teams to ensure timely delivery of trading and UX enhancements.
- Act as a key voice of the outdoors customer within the wider Group ecommerce strategy.
- Manage delivery of trading and marketing campaigns digitally.
- Work alongside the Commercial teams to agree and execute digital promotion plans.
- Work with commercial teams to ensure best possible presentation of brands, ranges, categories throughout the season.
- Partner with group carrier teams and logistics to deliver best in class service to digital customers.
- Liaise with customer services where required.
- Produce weekly and monthly trading reports with actionable insights and recommendations for senior leadership.
- Continuously review trading performance and implement improvements.
- Use tools such as Google Analytics, and internal dashboards to track and interpret performance trends.
- Commercial Team
- External Brands and Agencies
- Retail operations and store teams
- Finance Teams
- Carrier Teams
- Customer Services
- Marketing
Skills, Knowledge and Experience you will require:
- Proven experience in a senior digital trading role within a fast-paced, multi-brand retail environment.
- Deep understanding of ecommerce KPIs and digital performance levers.
- Experience managing P&L responsibility across multiple digital sites.
- Strong leadership, team management, and people development experience.
- Expertise in merchandising, forecasting, promotional planning, and trading analytics.
- Excellent knowledge of ecommerce platforms (e.g., Salesforce Commerce Cloud, Magento, Shopify Plus).
- Strong organisational skills and ability to manage multiple ongoing trading plans and projects.
- Strong communication skills with the ability to lead and mentor a team.
- Commercially savvy with strong stakeholder management skills.
- Knowledge of outdoor, sports, or fashion retail sectors.
- Understanding of omnichannel customer behaviour and online/offline integration.
- Familiarity with tools such as GA, Looker, and BI tools.
Digital Head of Trading in Bury employer: JD GROUP
At JD Group HQ in Bury, Greater Manchester, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As the Head of Digital Trading, you will lead a talented team in optimising digital performance for our renowned outdoor brands, while benefiting from comprehensive career development opportunities and a collaborative environment that encourages innovation. Join us to make a meaningful impact in the omnichannel retail space, where your expertise will drive growth and enhance customer experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Head of Trading in Bury
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We think you need these skills to ace Digital Head of Trading in Bury
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at JD GROUP, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
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