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For Companies At a Glance
- Tasks: Manage CRM and loyalty programmes across iconic outdoor brands to enhance customer engagement.
- Company: Join JD Group, a leading omnichannel retailer with a passion for outdoor experiences.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Make a real impact on customer loyalty while working with top outdoor brands.
- Qualifications: Experience in CRM programs and strong stakeholder management skills required.
- Other info: Collaborative team culture with a focus on innovation and continuous improvement.
The predicted salary is between 36000 - 60000 £ per year.
Overview
The JD Group is a leading omnichannel retailer of sports, fashion, and outdoor brands. Our Outdoors division owns iconic UK retailers like Blacks, Millets, and Ultimate Outdoors, with digital platforms vital to inspiring and enabling outdoor experiences.
We are seeking a customer- and data-driven, commercially focused Senior CRM and Loyalty Manager to optimise CRM performance and improve customer loyalty programmes across our outdoor brands.
Role Overview
The purpose of this role is to manage loyalty and CRM activity across all JD Sports Outdoor Brands – GO Outdoors, Blacks, Millets, Naylors & Ultimate Outdoors. Focusing on email, Push and SMS as well as creating best practice across all selections, reporting observations and providing recommendations to key stakeholders within the business.
Key Duties / Responsibilities
- Managing campaigns and driving best practices across JDO for email, Push and SMS.
- Work to activate and leverage the new CRM/ESP platform – Bloomreach
- Support new developments for group wide initiatives such as re-platforming and continuous improvement.
- Maintain and improve product and content catalogues to aid dynamic content, automation and personalisation across coherent customer journeys.
- Support the JDO marketing and digital departments with test and learn programmes and work closely with the insight team on ROI improvements.
- Improve ROI of campaigns through better targeting and segmentation tools (e.g. propensity, value segmentation) and creating new targeting techniques.
- Implement digital membership to improve data accuracy and launch new personalised JDO membership schemes
- Recommend, test and learn new approaches to enhance loyalty programmes
- Support and help build out the Bloomreach reporting suite to improve monitoring, shareability of data, results and database health.
- Manage the customer database, ensure data hygiene and protect deliverability reputation by targeting customers effectively by monitoring IPs and collaborating with Bloomreach, Validity and other heads/leads across the group.
- Understand the customer lifecycle and implement test-and-learn to optimise communications across all channels, including email, SMS, print, social and outbound.
- Collaborate with the loyalty team to develop key campaigns for the GO Outdoors membership to drive sessions and sales.
- Work with the Group Head of CRM/Marketing Director to monitor group targets and costs and organise regular catch-ups with other group leads to share best practice.
- Define and implement segmented and promotional email communication plans including lifecycle programmes and behavioural targeting.
- Implement measures to reactivate lapsed and dormant customers and recommend plans for divesting old data.
- Collaborate with multichannel, buying and merchandising teams to plan promotional email campaigns highlighting key product areas and brand messages.
- Continuously analyse and measure email, push and SMS performance and benchmark against competitors and other leading retailers for best practice.
- Continuously analyse and report site and content performance, and recommend improvements and developments.
- As part of the JDO marketing and digital team, set a great example to all colleagues.
Skills / Experience / Knowledge
- Experience of CRM programs is essential (Bloomreach a huge benefit)
- Ideally a retail marketing background
- Line management experience
- Strong stakeholder management
- Digital analytics (GA/web tools)
- University graduate or equivalent marketing qualification is advantageous
- Strong influencing skills
- Strong organisational skills and a good multi-tasker is essential
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CRM & Loyalty Manager employer: JD GROUP
Contact Detail:
JD GROUP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM & Loyalty Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those working at JD Group or similar companies. Use LinkedIn to connect and engage with them; you never know who might have the inside scoop on job openings.
✨Tip Number 2
Prepare for interviews by researching the company and its brands. Understand their CRM strategies and think about how your skills can enhance their loyalty programmes. Show them you’re not just another candidate, but someone who’s genuinely interested in their mission.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience with CRM tools, like Bloomreach, can directly benefit their outdoor brands. Tailor your examples to show how you can optimise campaigns and improve customer engagement.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team and ready to dive into the world of outdoor retail.
We think you need these skills to ace CRM & Loyalty Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRM & Loyalty Manager role. Highlight your experience with CRM programs, especially if you've worked with Bloomreach. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about customer loyalty and how you can drive best practices in our outdoor brands. Keep it engaging and relevant to the role.
Showcase Your Data Skills: Since this role is all about being data-driven, make sure to showcase your experience with digital analytics and how you've used data to improve campaign performance. We love numbers that tell a story!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at JD GROUP
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM systems, especially Bloomreach if you can. Brush up on how to leverage data for customer segmentation and targeting, as this will be crucial for the role.
✨Showcase Your Campaign Successes
Prepare specific examples of past campaigns you've managed. Highlight your strategies for improving ROI and customer engagement, and be ready to discuss the results you achieved.
✨Understand the Customer Journey
Familiarise yourself with the customer lifecycle and think about how you would optimise communications across various channels. Be prepared to share your ideas on enhancing customer loyalty programmes.
✨Be Ready to Collaborate
This role involves working closely with multiple teams. Think of examples where you’ve successfully collaborated with others, and be ready to discuss how you’d approach teamwork in this position.