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- Tasks: Lead exciting retail marketing campaigns and engage customers at the ground level.
- Company: Dynamic retail brand focused on innovation and customer experience.
- Benefits: Competitive salary, flexible hours, and opportunities for professional growth.
- Why this job: Make a real impact in retail marketing and elevate customer experiences.
- Qualifications: Experience in retail marketing and strong project management skills required.
- Other info: Fast-paced environment with a focus on collaboration and creativity.
The predicted salary is between 36000 - 60000 £ per year.
The Tactical Retail Marketing Manager is responsible for planning, executing, and optimising a 360 marketing plan to drive customer engagement, conversion, and brand consistency across the retail estate. This role focuses on delivering timely, high-impact retail campaigns, supporting commercial priorities, and ensuring stores have what they need to activate flawlessly. It is a hands-on, fast-paced role that works closely with cross-functional teams to bring the brand to life at ground level.
Key Responsibilities
- Campaign Execution & Delivery: Lead the end-to-end delivery of tactical retail marketing campaigns, from briefing through to deployment. Manage critical paths, ensuring all assets, toolkits, and communications are delivered on time and to the required standard. Localise and adapt national or regional campaigns for retail environments to ensure commercial relevance and customer impact. Work closely with agencies and internal teams to coordinate production of POS, window assets, digital screens, and in-store materials. Be the point of contact for all other channels ensuring the campaign delivers in full and on time.
- Retail Activation & Store Support: Ensure stores receive clear guidance, toolkits, and instructions to execute campaigns consistently and effectively. Act as the key point of contact for store teams on all tactical marketing queries, troubleshooting and providing solutions quickly. Partner with Visual Merchandising and Commercial teams to maximise campaign impact and ensure alignment across all store touchpoints. Review store execution through audits, photo submissions, and feedback loops to drive continuous improvement.
- Performance Tracking & Insights: Monitor the performance of retail activations, capturing learnings, commercial results, and opportunities for optimisation. Analyse store feedback and market insights to improve the effectiveness of future tactical campaigns. Prepare post-campaign summaries and present recommendations to key stakeholders.
- Cross-Functional Collaboration: Work closely with Commercial, Brand, Digital Screens, VM, and Operations teams to ensure retail marketing aligns with business priorities. Contribute to 360 campaign planning by identifying retail activation opportunities and requirements. Support product launches, promotions, events, and key trading moments with tactical in-store marketing solutions.
- Asset & Toolkit Management: Maintain a clear and updated “kit of parts” for retail activation, ensuring store teams have access to the right tools and materials. Oversee POS inventory management and work with suppliers to ensure efficient, cost-effective production.
Skills & Experience
- Proven experience in retail marketing, store activation, or a similar role.
- Strong project management skills, with the ability to work at pace and manage multiple deadlines.
- Exceptional attention to detail and ability to translate strategy into clear, practical retail execution.
- Strong communication skills, especially in writing clear toolkits and stakeholder updates.
- Experience working with creative agencies and production partners.
- Data-driven mindset with the ability to interpret insights and drive continuous improvement.
- Collaborative team player who thrives in a fast-moving environment.
Personal Attributes
- Highly organised and solutions-focused.
- Confident working with ambiguity and shifting priorities.
- Strong partner to stores — empathetic, supportive, and action oriented.
- Passionate about elevating the customer experience at retail level.
Retail Marketing Manager - Tactical Campaigns in Bury employer: JD GROUP
Contact Detail:
JD GROUP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Retail Marketing Manager - Tactical Campaigns in Bury
✨Tip Number 1
Network like a pro! Get out there and connect with people in the retail marketing scene. Attend industry events, join relevant online groups, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in retail marketing campaigns. Include case studies, visuals, and any data that showcases your impact. This will give potential employers a clear idea of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by knowing the company inside out. Research their recent campaigns, understand their brand values, and think about how you can contribute to their goals. Tailor your responses to show how your experience aligns with their needs.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of exciting opportunities waiting for you. Plus, applying directly shows your enthusiasm and commitment to joining our team. Let’s get you that Retail Marketing Manager role!
We think you need these skills to ace Retail Marketing Manager - Tactical Campaigns in Bury
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Retail Marketing Manager role. Highlight your experience in retail marketing and how it aligns with our focus on tactical campaigns. We want to see how you can bring our brand to life!
Showcase Your Project Management Skills: Since this role involves managing multiple campaigns, be sure to emphasise your project management experience. Share specific examples of how you've successfully delivered campaigns on time and to a high standard. We love a good success story!
Communicate Clearly: Strong communication is key in this role, especially when it comes to writing toolkits and updates. Make sure your application is clear and concise, showcasing your ability to convey information effectively. We appreciate clarity just as much as you do!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy – just a few clicks and you’re done!
How to prepare for a job interview at JD GROUP
✨Know Your Campaigns
Before the interview, dive deep into recent retail marketing campaigns that the company has executed. Be ready to discuss what worked, what didn’t, and how you would approach similar campaigns. This shows your genuine interest and understanding of their brand.
✨Showcase Your Project Management Skills
Prepare examples that highlight your project management experience, especially in fast-paced environments. Discuss how you've managed multiple deadlines and ensured timely delivery of marketing assets. Use specific metrics to demonstrate your success.
✨Be Ready to Collaborate
Since this role involves cross-functional collaboration, think of instances where you’ve successfully worked with different teams. Share stories that illustrate your ability to communicate effectively and build strong relationships with stakeholders.
✨Data-Driven Mindset
Brush up on how you’ve used data to inform your marketing strategies. Be prepared to discuss how you track performance and gather insights from campaigns. This will show that you’re not just creative but also analytical, which is crucial for optimising future campaigns.
