At a Glance
- Tasks: Lead JD's global marketing effectiveness strategy and transform measurement across all channels.
- Company: Join JD Sports, the 'King of Trainers' and a leader in sportswear retail.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Collaborate with top stakeholders and shape the future of marketing at JD.
- Why this job: Make a real impact on marketing strategies that drive brand success globally.
- Qualifications: Extensive experience in marketing effectiveness and strong leadership skills required.
JD Sports Group PLC is a leading international multi-channel retailer of sports, fashion, and outdoor brands. With an extensive portfolio of globally recognised brands, JD Sports has established itself as the 'King of Trainers' and a beacon for sportswear enthusiasts around the world. Our commitment to delivering exceptional customer experiences and innovative products drives our success in the competitive retail landscape.
Position Overview
The Global Head of Marketing Effectiveness defines and leads JD’s global effectiveness strategy, transforming how marketing impact is understood, measured, and optimised across all channels, markets, and customer touchpoints. This role plays a critical part in moving the business from a historically siloed view of channel measurement to a fully integrated, full-funnel, omnichannel understanding of effectiveness - ensuring that all marketing activity is evaluated based on its contribution to both commercial outcomes and long‑term brand growth, regardless of where or how customers choose to engage or transact.
Leading a team of effectiveness specialists, this role establishes a unified measurement framework that connects brand, media, digital, and customer insight. The role partners closely with senior stakeholders across Marketing, Digital, Finance, and Insight functions to ensure marketing investment decisions are grounded in robust, forward‑looking, and holistic effectiveness principles.
Key Responsibilities
- Global Marketing Effectiveness Strategy & Leadership: Defines and leads JD’s global marketing effectiveness vision, frameworks, and roadmap across all markets. Drives the transition from channel‑level and siloed reporting to a connected, omnichannel view of effectiveness across the full customer journey. Establishes a consistent approach to evaluating how marketing drives outcomes across all customer touchpoints (e.g. e‑commerce, app, stores, and partner channels). Embeds effectiveness as a core principle within marketing planning, investment, and decision‑making processes.
- Modelling, Forecasting & Investment Effectiveness: Owns the global approach to marketing mix modelling (MMM), attribution, and scenario planning, ensuring alignment with business strategy. Partners closely with Commercial Finance Leadership to embed Marketing Effectiveness into broader business planning, fostering trust and shared understanding. Leads the development of forecasting frameworks that simulate the impact of different investment strategies across channels and markets. Partners with Commercial Finance, Digital and Marketing leadership to ensure marketing investment decisions are based on incremental impact and overall effectiveness, not channel silos. Ensures modelling outputs are accessible, actionable, and embedded into planning cycles.
- Measurement Excellence & Integration: Defines best‑in‑class measurement frameworks that integrate MMM, attribution, in‑channel data, and brand metrics into a single, coherent view of effectiveness. Ensures alignment between brand measurement, customer insight, and commercial outcomes. Provides leadership on evolving measurement challenges, including privacy‑first approaches and the shift away from cookie‑based tracking. Drives continuous innovation in tools, methodologies, and ways of working.
- Team Leadership & Capability Building: Leads, develops, and inspires a high‑performing global marketing effectiveness team. Directly manages senior roles, including the Marketing Effectiveness Lead. Builds organisational capability in understanding and applying effectiveness principles across marketing and insight teams. Acts as a mentor and thought leader, elevating the overall quality and impact of insight delivery. Core member of Customer Division SLT, supporting Director and Associate Director in leading a high performing team, driving colleague engagement, satisfaction and growth.
- Cross‑Functional Influence & Alignment: Partners with senior stakeholders across Marketing, Digital, Media, Finance, Loyalty, Customer Analytics, and Research teams. Ensures effectiveness insights are embedded into end‑to‑end campaign development, from planning through to execution and evaluation. Aligns global and regional teams on a shared understanding of effectiveness and success metrics. Collaborates with external partners (media agencies, media owners, tech platforms) to enhance measurement standards and transparency.
- Communication & Executive Influence: Delivers clear, compelling narratives that connect marketing activity to business outcomes, including revenue growth, customer value, and brand strength. Influences senior stakeholders through evidence‑based recommendations and a strong “so what” mindset. Presents regularly to executive leadership, shaping strategic decisions on marketing investment and direction. Acts as the global voice of marketing effectiveness within JD.
- Wider Responsibilities: Owns and governs the global marketing effectiveness agenda. Drives adoption of consistent frameworks, tools, and processes across markets. Ensures effectiveness principles are embedded across all marketing activity, regardless of channel or transaction point. Leads the evolution of how JD measures success in a complex, omnichannel retail environment.
Ideal Candidate
- Extensive experience in marketing effectiveness, media strategy, analytics, or a combination of these (client or agency side).
- Proven experience leading effectiveness strategy across multiple brands, markets or at a global level.
- Deep expertise in marketing mix modelling (MMM), attribution, and full‑funnel measurement approaches.
- Demonstrated experience leading modelling programmes and translating outputs into media optimisation recommendations grounded in full‑funnel media planning principles.
- Strong understanding of omnichannel retail and how marketing drives outcomes across different customer touchpoints and transaction channels.
- Demonstrated ability to move organisations from siloed measurement toward integrated, full‑funnel effectiveness frameworks.
- Strong commercial acumen, with experience linking marketing investment to business outcomes and incremental impact.
- Experience building, leading, and developing high‑performing teams.
- Advanced analytical capability and experience working with complex, large‑scale datasets.
- Exceptional communication and stakeholder influence skills, with the ability to engage and challenge at senior levels.
- A forward‑looking mindset with strong awareness of evolving media, data, and privacy landscapes.
Global Head of Marketing Effectiveness - Maternity Cover in Bury employer: JD GROUP
JD Sports Group PLC is an exceptional employer, offering a dynamic work environment that fosters innovation and collaboration. With a strong commitment to employee growth, JD provides extensive training and development opportunities, ensuring that team members can thrive in their careers while contributing to the company's success as a leading international retailer. Located in a vibrant industry hub, employees benefit from a culture that values creativity and teamwork, making it an ideal place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Global Head of Marketing Effectiveness - Maternity Cover in Bury
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
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We think you need these skills to ace Global Head of Marketing Effectiveness - Maternity Cover in Bury
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at JD GROUP from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at JD GROUP specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at JD GROUP
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at JD GROUP, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show JD GROUP you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure JD GROUP that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for JD GROUP, so think on your feet and don't hesitate to showcase your creativity!
