Digital Analyst in Bury

We are looking for a Senior Digital Analyst to support data-driven decision-making across our digital business here at the JD Group. This role will focus on delivering actionable insights, improving trading decisions, marketing performance, and supporting optimisation of the end-to-end customer journey. You will work closely with marketing, trading, and product teams to analyse performance, identify opportunities, and enable continuous improvement through robust measurement and experimentation.

Key Responsibilities

Analytics & Insight

• Deliver regular and ad hoc analysis on digital trading and marketing performance
• Identify trends, risks, and opportunities across acquisition channels and onsite behaviour
• Analyse customer journeys, funnels, and conversion performance to support growth initiatives
• Translate data into clear recommendations for non‑technical stakeholders

Performance Marketing

• Analyse performance across channels (Paid Search, Paid Social, Display, Affiliates, SEO)
• Support optimisation of key metrics such as CAC, ROAS, and conversion rate
• Assist in evaluating marketing effectiveness, including attribution and incrementality approaches

Testing & Optimisation

• Support a testing roadmap and execution across digital platforms
• Analyse test results and provide clear recommendations on scaling or iteration
• Promote a test‑and‑learn mindset across marketing and trading teams

Data & Tools

• Ensure tracking accuracy and data quality in collaboration with engineering teams
• Use analytics platforms (GA4) to monitor and diagnose performance

Stakeholder Collaboration

• Partner with marketing, trading, and product teams to understand business needs
• Present insights in a clear, concise, and commercially relevant way
• Support senior analysts/managers in delivering larger strategic projects

Required Qualifications

• Strong experience in fast‑paced digital analytics, ideally within eCommerce
• Hands‑on experience with web analytics tools (e.g. GA4)
• Experience analysing paid media performance and digital channels
• Solid SQL skills (or equivalent data querying capability)
• Strong analytical and problem‑solving skills with attention to detail
• Ability to translate data into actionable insights
• Good stakeholder communication skills

Desirable Qualifications

• Knowledge of attribution models and incrementality testing
• Experience working with large datasets or cloud platforms (e.g. BigQuery, Snowflake)

Key Competencies

• Strong analytical mindset
• Commercial awareness
• Curiosity and proactive problem‑solving
• Clear communication and data storytelling
• Ability to work in a fast‑paced, cross‑functional environment
• Reliable and insightful outputs in place for trade and marketing channels
• Clear contributions to improving marketing performance (e.g. ROAS, conversion)
• Strong relationships with stakeholders
• Consistent delivery of high‑quality analysis and actionable recommendations

We are proud to be an equal‑opportunity employer, committed to creating a workplace where every colleague is valued, respected, and empowered. We celebrate the diversity of our teams and strive to ensure that all colleagues regardless of background, identity, or lived experience can thrive and contribute meaningfully.

Benefits

• Incremental Holiday Allowance
• Staff Discount on qualifying purchases across Group retail stores and online
• Exclusive Colleague Bike Discount scheme
• Discounted Gym membership
• Personal development opportunities to learn and develop at work
• Access to Apprenticeships and accredited qualifications