At a Glance
- Tasks: Create engaging content for outdoor apparel and footwear marketing campaigns.
- Company: Join a leading outdoor brand with a passion for adventure.
- Benefits: Competitive salary, creative environment, and opportunities for growth.
- Other info: Collaborate with diverse teams and make an impact in the outdoor industry.
- Why this job: Combine your love for the outdoors with innovative marketing strategies.
- Qualifications: Strong writing skills, experience in content creation, and a passion for outdoor products.
The predicted salary is between 30000 - 40000 £ per year.
Location: Bury
Responsible to: Brand Marketing Lead
Department: Marketing (Outdoor)
Role Overview
Supporting in the delivery of the marketing plans for the clothing and footwear partner brands. Planning and creating engaging, relevant and commercially minded content to be used across JD Outdoor channels. Supporting in the development of the JD Outdoor content strategy.
Key Responsibilities
- Working with the Brand & Content Marketing Manager to assist in the delivery of the partner brand marketing plans.
- Contributing to fascia content calendars that align with the campaign planning calendar (season campaigns, product launches, etc) in line with the content strategy.
- Working with the in-house videographer and social team to produce video content to support the content strategy and partner brand marketing plans.
- Planning and attending shoots to create video content across all JD Outdoor channels.
- Briefing in brand pages, e-mails and website banners to the design team for the clothing and footwear partner brands.
- Producing SEO-rich blog content and expert advice guides.
- Monitoring content performance and reporting insights, continuously looking for ways to improve the JD Outdoor content strategy and plans.
- Working closely with the commercial/own brand teams to develop and execute content and marketing activity for own brand ranges - ensuring their messages are delivered across all relevant channels.
- Communicating campaigns & results.
Role Objectives
- Campaigns are delivered on time and within budget.
- KPIs for content views and engagement are achieved.
This role requires working alongside:
- The Brand & Content Marketing Manager
- The content team
- Marketing team members
- Merchandisers and Buyers
- Online team
- Production Companies
- External Brands/Agencies
- Retail ops / store teams
Skills & Experience
- An excellent writer, able to write creative and persuasive copy with a defined tone of voice, quickly and accurately.
- Experience with blog building tools, such as Wordpress, with basic HTML skills.
- Video production skills – planning, scripting, administration, budgeting, etc.
- Experience of selling product through marketing and/or retail sales.
- Knowledge and understanding of what makes a good customer experience.
- Experience of social media and broader marketing.
- Experience of developing and managing content calendars.
- Ability to work collaboratively on projects with multiple stakeholders from across the business.
- Ability to draw insights from analytic data.
- Familiarity with Google Analytics (advantageous).
- A passion for the outdoors and outdoors products (advantageous).
- Phone videography skills (advantageous).
Outdoor Brand Marketing Specialist in Bury St Edmunds employer: JD GROUP
At JD Outdoor, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture in Bury. Our team enjoys a range of benefits including professional development opportunities, a collaborative environment, and the chance to work with leading outdoor brands, all while contributing to meaningful marketing initiatives that resonate with outdoor enthusiasts. Join us to grow your career in a dynamic setting where your passion for the outdoors can truly shine.
StudySmarter Expert Advice🤫
We think this is how you could land Outdoor Brand Marketing Specialist in Bury St Edmunds
✨Tip Number 1
Get your networking game on! Reach out to people in the outdoor industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing content, whether it's blog posts, videos, or social media campaigns. We want to see your creativity and how you can engage an audience.
✨Tip Number 3
Prepare for interviews like a pro! Research the company, understand their brand voice, and come up with ideas on how you can contribute to their marketing plans. We love seeing candidates who are genuinely excited about our mission.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always looking for passionate individuals who share our love for the outdoors!
We think you need these skills to ace Outdoor Brand Marketing Specialist in Bury St Edmunds
Some tips for your application 🫡
Show Off Your Writing Skills:As an Outdoor Brand Marketing Specialist, your writing needs to shine! Make sure your application showcases your ability to create engaging and persuasive copy. Use a tone that reflects the brand's voice and demonstrates your creativity.
Tailor Your Content:Don’t just send a generic application. Tailor your content to highlight your experience with marketing plans, content calendars, and SEO-rich blog writing. Show us how your skills align with our needs for the JD Outdoor channels.
Highlight Your Collaboration Skills:We love teamwork! In your application, mention any past experiences where you worked with multiple stakeholders or teams. This will show us that you can effectively collaborate on projects, just like you'll need to do here.
Apply Through Our Website:Ready to take the plunge? We encourage you to apply through our website. It’s the best way for us to see your application in the right context and get to know you better!
How to prepare for a job interview at JD GROUP
✨Know Your Brands
Before the interview, dive deep into the brands you'll be working with. Understand their values, target audience, and recent campaigns. This will help you speak confidently about how you can contribute to their marketing plans.
✨Showcase Your Writing Skills
As an Outdoor Brand Marketing Specialist, your writing will be key. Bring examples of your best copywriting, whether it's blog posts or social media content. Be ready to discuss your process for creating engaging and persuasive content.
✨Prepare for Content Strategy Questions
Expect questions about content calendars and strategies. Think of specific examples where you've successfully planned and executed a content strategy. Highlight your ability to analyse performance and adapt based on insights.
✨Demonstrate Your Passion for the Outdoors
Let your enthusiasm for outdoor products shine through. Share personal experiences or projects that reflect your passion. This will resonate well with the interviewers and show that you're a great cultural fit for the team.
