Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Support advanced marketing measurement and data analysis for effective investment decisions.
- Company: Join JD Sports, the 'King of Trainers' and a leader in sportswear retail.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on continuous improvement and career development.
- Why this job: Make an impact in marketing analytics and work with top brands like Google and Meta.
- Qualifications: 2-4 years in marketing analytics, strong numeracy, and experience with data visualisation tools.
The predicted salary is between 35000 - 45000 £ per year.
JD Sports Group PLC is a leading international multi-channel retailer of sports, fashion, and outdoor brands. With an extensive portfolio of globally recognised brands, JD Sports has established itself as the 'King of Trainers' and a beacon for sportswear enthusiasts around the world. Our commitment to delivering exceptional customer experiences and innovative products drives our success in the competitive retail landscape.
The Measurement & Modelling Analyst will support the delivery of advanced marketing measurement across the UK and key European territories. Focused on MMM execution support, data preparation, diagnostics, platform studies, and reporting & visualisation, this role provides the analytical foundation that enables effective investment decisions. Working closely with the Marketing Effectiveness Manager, insight teams, and external modelling partners, they will help ensure our marketing measurement is accurate, actionable, and consistently applied.
Key Responsibilities- Automated MMM Onboarding & System Maintenance: Support the onboarding and implementation of JD’s agile, automated MMM platform, ensuring full integration of all required data sources. Be the Marketing Effectiveness team’s guardian of system accuracy by monitoring data flows, validating that automated data ingestion is working as expected, and flagging issues to the vendor or Data Science internal teams. Manage configuration updates, channel mapping, taxonomy alignment, and changes to inputs or naming conventions across markets. Work with the Marketing Effectiveness Manager to ensure outputs are aligned to business needs and are refreshed on the agreed cadence. Document processes, workflows, and data definitions to maintain a stable and scalable automated modelling environment.
- MMM Execution & Diagnostics: Support regular model refresh cycles by reviewing outputs, checking response curves, and validating performance insights. Conduct diagnostic analysis to understand model behaviour, performance changes, and channel drivers. Assist in preparing modelling interpretation packs for marketing, media, and finance stakeholders.
- Digital & Platform Study Support: Assist in the coordination of partner (e.g., Google, Meta, etc.) measurement programmes, including lift studies and incrementality analyses. Ensure alignment with ongoing incrementality programme. Prepare supporting datasets and help interpret platform results alongside MMM outputs. Consolidate platform insights as part of wider channel and investment recommendations.
- Reporting & Visualisation: Support the KPI & Measurement Analyst to build and maintain dashboards and reporting tools that track marketing effectiveness KPIs across markets. Design data visualisations that make modelling outputs easier to understand for non-technical stakeholders.
- Cross-Functional Collaboration: Work closely with Insight teams (Customer Analytics, Brand Tracking, Research) to align data inputs and ensure cohesive insight stories. Collaborate with media and digital teams to gather campaign data, platform extracts, and channel performance inputs. Participate in Marketing Effectiveness and Insight team meetings, sharing observations from data and measurement cycles.
The ideal candidate will have 2–4 years’ experience in marketing analytics, digital analytics, measurement, or a similarly analytical role. Strong numeracy and analytical capability, with experience working with complex datasets. Good working knowledge of digital media channels and associated performance metrics. Experience using Excel and tools such as Power BI or Tableau for data manipulation and visualisation. Experience or interest in marketing mix modelling (exposure to automated MMM platforms a plus). Strong attention to detail and the ability to produce accurate, reliable analysis. A collaborative mindset, with confidence working with multiple teams and stakeholders. A proactive approach to problem solving and continuous improvement.
Measurement & Modelling Analyst - Marketing Effectiveness in Bury St Edmunds employer: JD GROUP
Contact Detail:
JD GROUP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Measurement & Modelling Analyst - Marketing Effectiveness in Bury St Edmunds
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching JD Sports and their marketing strategies. Show us that you understand their brand and how your skills can help them achieve their goals. Tailor your answers to reflect their values and needs.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online resources to get comfortable with common questions. The more you practice, the more confident you'll feel when it’s time to shine.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re genuinely interested in joining the team at JD Sports.
We think you need these skills to ace Measurement & Modelling Analyst - Marketing Effectiveness in Bury St Edmunds
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experience that match the Measurement & Modelling Analyst role. Highlight your analytical capabilities, especially in marketing analytics and digital media, to show us you’re the right fit!
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're passionate about marketing effectiveness and how your background aligns with our needs. Be specific about your experience with data analysis and any tools like Excel or Power BI you've used.
Showcase Your Analytical Skills: In your application, don’t shy away from sharing examples of how you've tackled complex datasets or contributed to marketing measurement projects. We love seeing real-world applications of your skills!
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right team!
How to prepare for a job interview at JD GROUP
✨Know Your Numbers
Brush up on your marketing analytics knowledge, especially around marketing mix modelling (MMM). Be ready to discuss how you've worked with complex datasets and the impact of your analyses on marketing decisions. This will show that you understand the role's requirements and can contribute effectively.
✨Showcase Your Tools
Familiarise yourself with tools like Excel, Power BI, or Tableau. Prepare examples of how you've used these tools for data manipulation and visualisation in past roles. Being able to demonstrate your technical skills will give you an edge over other candidates.
✨Collaboration is Key
Highlight your experience working cross-functionally with teams like Customer Analytics and Media. Share specific examples of how you've collaborated to achieve common goals. This will illustrate your ability to work well with others, which is crucial for this role.
✨Prepare for Problem Solving
Think of a few scenarios where you've encountered challenges in your previous roles and how you approached solving them. The interviewers will likely be interested in your proactive approach to problem-solving and continuous improvement, so come prepared with concrete examples.