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- Tasks: Drive loyalty marketing campaigns and optimise customer engagement strategies.
- Company: Join a dynamic team at a leading retail brand focused on customer loyalty.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Exciting role with potential for career advancement in a fast-paced environment.
- Why this job: Make a real impact by enhancing customer loyalty and driving innovative marketing strategies.
- Qualifications: 2+ years in customer communication and strong collaboration skills required.
The predicted salary is between 35000 - 45000 £ per year.
The Loyalty Manager executes commercial activities and drives the implementation and analysis of marketing campaigns to promote loyalty. Responsible for driving continuous optimisation and improvement through the execution and assessment of marketing content and campaigns.
Responsibilities
- Coordinates ongoing support and requirements for issue resolution pathways including customer care, profit protection, support, retail etc.
- Supports BAU merchandising & trade activities with loyalty promotions.
- Coordinates overall marketing strategy and collaborates closely with relevant marketing teams (e.g. TSP) to ensure seamless execution.
- Works with copy/translation teams to ensure high-quality, clear marketing wording is produced and presented to customers.
- Ensures key contacts (retail, content, CRM, studio etc.) are briefed about loyalty initiatives in a timely manner and that high quality marketing materials are produced.
- Key user of the loyalty CMS to ensure content is displayed as appropriate to loyalty members within the JD STATUS app.
- Key user of the loyalty platform, ensuring campaigns and promotions are accurately scheduled for members in a timely manner.
- Key user of the loyalty gamification platform, delivering highly engaging experiences for loyalty members.
- Owns & drives omnichannel loyalty marketing campaigns in collaboration with digital, marketing and people functions including communication methods.
- Ensures wider business is aware of loyalty activity by managing trade calendars, trade meetings, being proactive on Teams channels etc.
- Works with Loyalty Analyst to understand campaign performance and produce wrap up reports with recommendations for future campaigns.
- Ensures appropriate tracking is applied to links, QR codes etc. so that such reporting and analysis can take place.
Role objectives and KPI’s
- Ensure regular review and optimisation of loyalty performance, content and campaigns.
- Translate marketing strategy into execution campaigns.
- Ensure reporting and analysis are fit for purpose to drive performance optimisation.
- Key point of contact for Omnichannel teams.
Skills and Experience
- 2+ years’ experience in customer communication channels, including CRM strategy, paid media and targeted/1-2-1 marketing and segmentation.
- Experience working in a cross‑functional role collaborating with multiple teams in different functions.
- Strong communication skills – comfortable liaising with, and presenting to, stakeholders at various organisational levels.
- Highly organised and able to work under own initiative, managing time efficiently and effectively.
- Results driven with an ability to review, analyse and draw conclusions from commercial data relating to loyalty/marketing initiatives.
- willingness to learn and develop.
- Some experience using mar‑tech platforms such as Airship, Bloomreach, Appsflyer etc an advantage.
- Some experience using loyalty platforms (e.g. Eagle Eye, Talon One, Oracle, Salesforce etc) an advantage.
Loyalty Manager in Bury St Edmunds employer: JD GROUP
Contact Detail:
JD GROUP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Loyalty Manager in Bury St Edmunds
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on a job opening or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its loyalty programmes. Show us that you understand their marketing strategies and can bring fresh ideas to the table. Tailor your responses to highlight your relevant experience!
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. Use this opportunity to reiterate your enthusiasm for the role and how you can contribute to their loyalty initiatives.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Loyalty Manager in Bury St Edmunds
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in customer communication channels and loyalty marketing. We want to see how your skills align with the role of Loyalty Manager, so don’t hold back on showcasing relevant achievements!
Showcase Your Collaboration Skills: Since this role involves working closely with various teams, it’s important to demonstrate your ability to collaborate effectively. Share examples of past projects where you’ve successfully worked with cross-functional teams to achieve common goals.
Be Data-Driven: As a Loyalty Manager, you'll need to analyse campaign performance and draw insights from data. Include specific instances where you've used data to optimise marketing strategies or improve customer engagement. We love numbers that tell a story!
Apply Through Our Website: We encourage you to submit your application through our website for a smoother process. It helps us keep track of your application and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at JD GROUP
✨Know Your Loyalty Stuff
Make sure you brush up on the latest trends in loyalty marketing and customer engagement. Familiarise yourself with the specific platforms mentioned in the job description, like Airship or Salesforce, so you can confidently discuss how you've used similar tools in your past roles.
✨Showcase Your Collaboration Skills
Since this role involves working closely with various teams, be ready to share examples of how you've successfully collaborated in cross-functional settings. Highlight any experiences where you coordinated with marketing, CRM, or digital teams to drive a project forward.
✨Prepare for Data Discussions
As a Loyalty Manager, you'll need to analyse campaign performance. Be prepared to talk about how you've used data to inform your decisions in previous roles. Bring examples of reports you've created or insights you've drawn from commercial data to demonstrate your analytical skills.
✨Communicate Clearly and Confidently
Strong communication is key for this position. Practice articulating your thoughts clearly and concisely. You might even want to prepare a brief presentation on a past loyalty campaign you've worked on, showcasing your ability to present to stakeholders at different levels.