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- Tasks: Define and measure KPIs for customer and marketing performance across the entire purchase funnel.
- Company: Join JD Sports, a leading global retailer known for its innovative sportswear.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on continuous improvement and data-driven decision making.
- Why this job: Make a real impact by shaping how we understand customer behaviour and marketing effectiveness.
- Qualifications: 2-4 years in marketing or customer analytics with strong analytical skills.
The predicted salary is between 35000 - 45000 £ per year.
JD Sports Group PLC is a leading international multi-channel retailer of sports, fashion, and outdoor brands. With an extensive portfolio of globally recognised brands, JD Sports has established itself as the 'King of Trainers' and a beacon for sportswear enthusiasts around the world. Our commitment to delivering exceptional customer experiences and innovative products drives our success in the competitive retail landscape.
The KPI & Measurement Analyst will play a central role in defining, governing, and measuring the KPIs that underpin JD’s customer and marketing performance. This role goes beyond traditional marketing metrics, providing the analytical foundation for understanding the entire purchase funnel, from awareness and engagement through to conversion, retention, and customer value. You will ensure KPIs are accurately defined, consistently measured, and effectively communicated across the business, enabling smarter decisions and a unified view of what success looks like.
Working closely with the Marketing Effectiveness Lead, Digital and Media teams, Customer Insight and Analytics, CRM, Retail, Product, and Finance, the KPI & Measurement Analyst ensures our measurement framework is reliable, scalable, and aligned to JD’s customer and commercial strategy.
Key Responsibilities- Full Funnel KPI Framework & Governance: Own the definition, documentation, and governance of KPIs across the entire customer journey, covering awareness, consideration, engagement, conversion, retention, and loyalty. Ensure KPI data sources, measurement rules, and data pipelines are accurate, complete, and aligned with enterprise‑wide measurement standards. Monitor data quality, validate anomalies, and elevate issues to Data Engineering or relevant teams. Maintain transparent documentation of KPI processes, definitions, and governance frameworks to ensure consistency across markets and teams.
- Customer & Marketing Performance Measurement: Conduct regular reviews of customer and marketing KPIs, identifying trends, performance drivers, and deviations from expected behaviour. Perform diagnostic analysis to understand shifts in marketing efficiency, channel performance, customer behaviour, or funnel progression. Support the development of performance narratives that help marketing, digital, retail, and finance teams interpret KPI movements. Validate that KPI outputs remain aligned with marketing strategy, customer behaviour, and operational realities.
- Cross Channel & Cross Business Insight Integration: Work with Media, Digital, CRM, Retail, and Brand teams to ensure KPIs accurately reflect channel performance, customer interactions, and campaign activity. Consolidate insights from multiple measurement sources (platform analytics, attribution, MMM, product analytics, retail performance) to build a holistic view of customer and marketing effectiveness. Support the integration of funnel KPIs into wider effectiveness frameworks, investment reviews, and optimisation cycles. Connect marketing performance to downstream commercial outcomes such as revenue, margin, customer acquisition, and customer lifetime value.
- Reporting & Visualisation: Partner with internal reporting teams to build and maintain dashboards and reporting tools that track customer and marketing KPIs across channels and markets. Create clear, intuitive visualisations that help non‑technical stakeholders understand performance and customer behaviour. Support regular reporting cycles with accurate, timely, and well‑structured KPI updates for marketing, digital, insight, retail, and finance teams.
- Cross Functional Collaboration: Partner with Customer Analytics, Brand Tracking, Research, and CRM teams to align KPI inputs and ensure cohesive insight stories. Work closely with Finance to ensure customer and marketing KPIs align with commercial reporting and investment planning. Collaborate with Digital Product and Retail teams to gather funnel, onsite, app, and store performance data. Participate in Marketing Effectiveness, Customer Insight, and cross functional performance meetings, sharing observations and contributing to continuous improvement.
- 2 to 4 years’ experience in marketing analytics, customer analytics, digital analytics, or a similar data driven role.
- Strong numeracy and analytical capability, with experience working with complex datasets and multi‑source measurement.
- Experience using Excel and BI tools such as Power BI or Tableau for data manipulation and visualisation.
- Strong attention to detail and a commitment to producing accurate, reliable analysis.
- A collaborative mindset and confidence working with multiple teams and stakeholders across marketing, digital, retail, and commercial functions.
- A proactive approach to problem solving, data validation, and continuous improvement.
Kpi & Measurement Analyst - Marketing Effectiveness in Bury St Edmunds employer: JD GROUP
Contact Detail:
JD GROUP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Kpi & Measurement Analyst - Marketing Effectiveness in Bury St Edmunds
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching JD Sports and understanding their KPIs and marketing strategies. Show us that you’re not just another candidate; demonstrate your passion for sportswear and how you can contribute to their success.
✨Tip Number 3
Practice your analytical skills! Be ready to discuss how you’ve tackled data challenges in the past. We want to see your thought process and how you can apply it to measuring marketing effectiveness at JD Sports.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re genuinely interested in being part of the JD Sports team.
We think you need these skills to ace Kpi & Measurement Analyst - Marketing Effectiveness in Bury St Edmunds
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of KPI & Measurement Analyst. Highlight your experience in marketing analytics and any relevant tools you've used, like Excel or Power BI. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about marketing effectiveness and how you can contribute to JD Sports. Be sure to mention specific KPIs or projects you've worked on that relate to the job.
Showcase Your Analytical Skills: In your application, don’t shy away from showcasing your analytical capabilities. Share examples of how you've worked with complex datasets or improved measurement frameworks in previous roles. We love data-driven decision-making!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates. Plus, it shows you're keen on joining the JD Sports family!
How to prepare for a job interview at JD GROUP
✨Know Your KPIs Inside Out
Before the interview, make sure you understand the key performance indicators relevant to the role. Familiarise yourself with how these metrics impact the customer journey and marketing effectiveness. Being able to discuss specific KPIs and their implications will show your analytical prowess.
✨Showcase Your Analytical Skills
Prepare examples of how you've used data to drive decisions in previous roles. Whether it's through Excel or BI tools like Power BI or Tableau, be ready to explain your thought process and the outcomes of your analyses. This will demonstrate your strong numeracy and analytical capabilities.
✨Emphasise Collaboration
This role requires working closely with various teams. Be prepared to discuss your experience collaborating with different departments, such as marketing, finance, and digital teams. Highlight any successful projects where teamwork led to improved insights or performance.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific situations related to KPI measurement and analysis. Think about potential challenges you might face, such as data discrepancies or shifts in customer behaviour, and how you would approach solving them. This will showcase your proactive problem-solving skills.