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For Companies At a Glance
- Tasks: Lead a dynamic marketing team to boost brand visibility and drive membership growth.
- Company: Join a thriving gym network focused on innovation and community.
- Benefits: Competitive salary, flexible working, and opportunities for professional development.
- Other info: Fast-paced environment perfect for those who thrive on creativity and collaboration.
- Why this job: Make a real impact in the fitness industry while embracing your passion for health.
- Qualifications: Senior marketing experience in fitness or subscription brands with strong analytical skills.
The predicted salary is between 60000 - 80000 £ per year.
We’re looking for a dynamic Head of Marketing & Communications to lead our marketing function, grow brand visibility and drive membership growth across our expanding gym network. You’ll bring strong commercial thinking, creative flair and a data driven approach to deliver high impact, high performance marketing.
Key Responsibilities
- Leadership & Strategy
- Lead, develop and inspire a multidisciplinary marketing team.
- Own annual planning, budgeting and full funnel marketing strategy.
- Foster a collaborative, creative and performance led culture.
- Growth & Campaigns
- Lead paid media across search, social and influencer channels to deliver strong ROAS.
- Manage brand campaigns and agency partners to deliver standout creative.
- Oversee organic social and creator activity to build awareness and engagement.
- Retention & CRM
- Reduce churn and increase lifetime value through improved customer journeys.
- Optimise CRM, onboarding and comms workflows.
- Use A/B testing to improve conversion, pricing and offers.
- Digital Experience
- Support optimisation of website and app journeys.
- Improve UX and conversion across all digital touchpoints.
- Data & Insight
- Track KPIs using GA4 and other analytics tools.
- Produce clear reports and insights for senior stakeholders.
- Use data to shape strategy and maximise performance.
- PR & Communications
- Lead digital PR to enhance brand reputation and support SEO.
- Align activity with internal teams across Legal, Operations and Commercial.
- Oversee internal communications to support engagement.
About You
Experience & Skills
- Senior marketing experience within fitness, leisure or subscription based brands (c. £10m+ turnover).
- Proven success driving membership acquisition, brand growth and retention.
- Hands-on experience with paid media, influencer marketing, CRM and analytics.
- Strong stakeholder and presentation skills.
Personal Attributes
- Thrives in a fast paced, entrepreneurial environment.
- Passionate about fitness and tuned into Gen Z culture.
- Resilient, detail driven and highly organised.
- Collaborative and willing to be hands on when needed.
Head of Marketing & Communications in Bury St Edmunds employer: JD GROUP
Contact Detail:
JD GROUP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing & Communications in Bury St Edmunds
✨Tip Number 1
Network like a pro! Get out there and connect with people in the fitness and marketing industries. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and results. Use data to back up your achievements and make it visually appealing. This will help you stand out when you’re chatting with potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Think about how your experience aligns with their goals, especially in driving membership growth and brand visibility. Practice answering common interview questions and be ready to share your creative ideas!
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining our team. Tailor your application to highlight your relevant experience in fitness marketing and show us why you’d be a great fit for the Head of Marketing & Communications role.
We think you need these skills to ace Head of Marketing & Communications in Bury St Edmunds
Some tips for your application 🫡
Show Your Creative Side: When applying for the Head of Marketing & Communications role, let your creativity shine through! Use your application to showcase innovative ideas and campaigns you've led in the past. We want to see how you think outside the box!
Be Data-Driven: Since this role requires a strong focus on data, make sure to highlight your experience with analytics tools like GA4. Share specific examples of how you've used data to drive marketing strategies and improve performance. We love numbers that tell a story!
Tailor Your Application: Don’t just send a generic CV and cover letter. Tailor your application to reflect the key responsibilities and skills mentioned in the job description. Show us how your experience aligns with our needs, especially in areas like membership growth and brand visibility.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at JD GROUP
✨Know Your Numbers
As a Head of Marketing & Communications, you'll need to demonstrate your data-driven approach. Brush up on key metrics like ROAS and customer lifetime value. Be ready to discuss how you've used analytics tools in the past to shape marketing strategies.
✨Showcase Your Creative Flair
Prepare examples of standout campaigns you've led or contributed to. Highlight your ability to think outside the box and how you’ve managed brand campaigns that really made an impact. Creativity is key, so don’t hold back!
✨Understand the Fitness Landscape
Familiarise yourself with current trends in the fitness and leisure industry, especially those that resonate with Gen Z. Being able to speak knowledgeably about the market will show your passion and understanding of the audience.
✨Prepare for Stakeholder Engagement
Since strong stakeholder and presentation skills are crucial, practice articulating your ideas clearly and confidently. Think about how you can engage different teams and align marketing strategies with broader business goals.