At a Glance
- Tasks: Create engaging content for outdoor apparel and footwear marketing campaigns.
- Company: Join a dynamic team at a leading outdoor brand.
- Benefits: Gain hands-on experience, develop your skills, and enjoy a vibrant work culture.
- Other info: Collaborate with diverse teams and grow your marketing expertise.
- Why this job: Be part of exciting campaigns that connect with outdoor enthusiasts.
- Qualifications: Strong writing skills, creativity, and a passion for the outdoors.
The predicted salary is between 30000 - 40000 £ per year.
Location: Bury
Responsible to: Brand Marketing Lead
Department: Marketing (Outdoor)
Role Overview
Supporting in the delivery of the marketing plans for the clothing and footwear partner brands. Planning and creating engaging, relevant and commercially minded content to be used across JD Outdoor channels. Supporting in the development of the JD Outdoor content strategy.
Key Responsibilities
- Working with the Brand & Content Marketing Manager to assist in the delivery of the partner brand marketing plans.
- Contributing to fascia content calendars that align with the campaign planning calendar (season campaigns, product launches, etc) in line with the content strategy.
- Working with the in-house videographer and social team to produce video content to support the content strategy and partner brand marketing plans.
- Planning and attending shoots to create video content across all JD Outdoor channels.
- Briefing in brand pages, e-mails and website banners to the design team for the clothing and footwear partner brands.
- Producing SEO-rich blog content and expert advice guides.
- Monitoring content performance and reporting insights, continuously looking for ways to improve the JD Outdoor content strategy and plans.
- Working closely with the commercial/own brand teams to develop and execute content and marketing activity for own brand ranges - ensuring their messages are delivered across all relevant channels.
- Communicating campaigns & results.
Role Objectives
- Campaigns are delivered on time and within budget.
- KPIS for content views and engagement are achieved.
This role requires working alongside:
- The Brand & Content Marketing Manager
- The content team
- Marketing team members
- Merchandisers and Buyers
- Online team
- Production Companies
- External Brands/Agencies
- Retail ops / store teams
Skills & Experience
- An excellent writer, able to write creative and persuasive copy with a defined tone of voice, quickly and accurately.
- Experience with blog building tools, such as Wordpress, with basic HTML skills.
- Video production skills – planning, scripting, administration, budgeting, etc.
- Experience of selling product through marketing and/or retail sales.
- Knowledge and understanding of what makes a good customer experience.
- Experience of social media and broader marketing.
- Experience of developing and managing content calendars.
- Ability to work collaboratively on projects with multiple stakeholders from across the business.
- Ability to draw insights from analytic data.
- Familiarity with Google Analytics (advantageous).
- A passion for the outdoors and outdoors products (advantageous).
- Phone videography skills (advantageous).
Brand Marketing Executive in Bury St Edmunds employer: JD GROUP
As a Brand Marketing Executive at JD Outdoor in Bury, you will thrive in a dynamic and supportive work environment that champions creativity and collaboration. Our culture prioritises employee growth, offering opportunities to develop your skills in content creation and marketing strategy while working alongside passionate professionals who share your love for the outdoors. With a focus on innovative campaigns and a commitment to delivering exceptional customer experiences, JD Outdoor is an excellent employer for those seeking meaningful and rewarding employment in the apparel and footwear industry.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Marketing Executive in Bury St Edmunds
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best work, especially any content you've produced or campaigns you've been part of. We want to see your creativity and how you can contribute to our brand marketing efforts.
✨Tip Number 3
Prepare for interviews like a pro! Research the company, understand their brand voice, and think about how your experience aligns with their goals. We love candidates who come in ready to discuss how they can help us achieve our marketing plans.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always on the lookout for passionate individuals who share our love for the outdoors.
We think you need these skills to ace Brand Marketing Executive in Bury St Edmunds
Some tips for your application 🫡
Show Off Your Writing Skills:As a Brand Marketing Executive, your writing needs to shine! Make sure your application showcases your ability to craft engaging and persuasive copy. Use clear examples of your previous work to demonstrate your creativity and tone of voice.
Tailor Your Application:Don’t just send a generic application! Tailor your CV and cover letter to highlight your experience with content creation, marketing strategies, and any relevant tools like WordPress. We want to see how you can contribute to our JD Outdoor content strategy!
Highlight Your Collaborative Spirit:This role involves working with various teams, so let us know about your teamwork skills! Share examples of projects where you collaborated with others, especially in marketing or content production. It’ll show us you’re a great fit for our dynamic environment.
Apply Through Our Website:We encourage you to apply directly through our website! It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at JD GROUP
✨Know Your Brands
Before the interview, dive deep into the brands you'll be working with. Understand their values, target audience, and recent campaigns. This will help you demonstrate your passion for the outdoors and show how you can contribute to their marketing plans.
✨Showcase Your Writing Skills
As an excellent writer, be prepared to share samples of your creative and persuasive copy. Consider bringing a portfolio that includes blog posts or marketing content you've created. This will highlight your ability to write quickly and accurately, which is crucial for this role.
✨Familiarise Yourself with Content Strategy
Brush up on content strategy basics, especially in relation to seasonal campaigns and product launches. Be ready to discuss how you would contribute to content calendars and improve engagement metrics based on insights from analytics.
✨Prepare for Collaboration
This role involves working with various teams, so think of examples where you've successfully collaborated on projects. Highlight your experience with stakeholders and how you’ve managed to deliver results while keeping everyone aligned.
