Senior Social Executive - Campaigns in Bryn

Your primary focus will be to oversee and execute the day-to-day activity for social campaign activity for 3rd Party Brand, ASICS, to deliver best in class social media end-to-end campaigns. You will be the main day-to-day point of contact for ASICS Social Campaigns and have a helicopter viewpoint across all ASICS activity which hits the social channels.

Working with the Social Media Campaign Manager and 3rd Party Brand ASICS team, you will liaise and maintain relationships with ASICS internal and external stakeholders to further the social strategies across the key campaign moments in JD’s marketing calendar, whilst delivering best-in-class content across JD social media channels, driving engagement through community management for ASICS, and taking a data-led approach to improve platform performance, content performance and future campaign planning with ASICS in mind.

Sitting in the organic JD social team structure, you will be the leading voice for ASICS across JD’s social media channels, acting as the internal face of the ASICS brand and embodying the ASICS’ Sound Mind, Sound Body values. This individual will work with external and internal ASICS teams to proactively educate the internal JD team on ASICS heritage, product innovation, and brand DNA, thus identifying opportunities to elevate ASICS visibility and brand equity within the JD ecosystem.

Responsibilities:

• Campaign Project Management: As the primary point of contact between ASICS and JD social and internal teams, you will ensure brand consistency across all touchpoints, continually building and improving JD’s social media content output from an ASICS brand perspective, primarily focusing on campaign content living on Instagram and TikTok.
• Design and manage the project plans ‘Run of Show’ (ROS) documents for all tier 1 ASICS campaigns and energy moments, ensuring that all information is shared with external brand and internal JD teams.
• Brief the wider social team to ensure ASICS campaign content hits JD’s social channels at the right time, through strong tease, launch and sustain moments.
• Manage all ASICS assets from campaigns – both external and internal, ensuring the social team have what they need for ‘go live’.
• Attend all relevant meetings and planning sessions with the ASICS teams both internally and externally, including quarterly planning sessions, strategy sessions, campaign briefings etc.

Always On Strategy and Execution: Alongside campaign activity, you will own the “always on” social strategy and execution for 3rd Party Brand ASICS and work collaboratively with the wider social team to ensure that ASICS shows up consistently throughout the year, as well as key campaign moments.

Social Strategy and Execution: Work with the wider Social Team, Multichannel team and Marketing team to ensure our newly developed Social Strategy is closely followed during the brief and integration of all ASICS campaign projects and energy moments.

Content and Collaboration: Create content that aligns with ASICS JD marketing strategy, JD marketing and social strategy to connect with our social audience to drive community engagement and help strengthen their connection to JD and ASICS as a brand.

Paid Media: Have an understanding of the paid media formats across all social channel activity to confidently deliver end-to-end social media campaign planning and execution for ASICS.

Reporting and trend monitoring: Work towards performance goals for ASICS and develop campaign KPIs set by the Social Media Campaign Manager.

Role objectives and KPIs: Key objective of the role: Take key culpability for the rollout of all ASICS 3rd Party Brand campaigns across organic social.

Competencies and behaviours: Following Instructions and Procedures, Learning and Researching, Writing and Reporting, Designing Decks and Being Creative, Organising and Executing, Applying Expertise and Technology, Adapting and Responding to Change, Coping with Pressures and Setbacks, Collaboration and relationship management.

Skills and Experience: Strong attention to detail. Excellent verbal and written communication skills to speak to multiple teams across the business and external too. The ability to work as part of a small team in a fast-moving environment. A willingness to learn new skills and adapt to changes, especially with product landing dates. Experience dealing with customers. Prior copywriting or social media community management experience preferred but not essential.