At a Glance
- Tasks: Lead a dynamic SEO team to enhance JD's online visibility and engagement.
- Company: Join JD PLC, a leader in fashion e-commerce with a vibrant culture.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and career development.
- Why this job: Be at the forefront of AI and SEO, driving real impact in digital marketing.
- Qualifications: Strong SEO knowledge, excellent communication skills, and a passion for fashion.
The predicted salary is between 36000 - 60000 £ per year.
As a Discoverability SEO Lead at JD PLC, you will manage the SEO Discoverability team, operating within a wider group SEO team, to maximise the contribution of JD earned content in influencing and/or driving customer engagement to drive clicks and/or positively influence performance of other channels (including paid), ultimately contributing to an uplift in the sales funnel.
This will include traditional off-site SEO tasks such as outreach and Digital PR (the creation of high-quality backlinks from content to targeted landing pages), maintaining long-form content in our blogs, and helping to optimise other non-transactional earned channels (e.g. YouTube, TikTok, etc.). In addition, you will manage a specialist team writing, curating, and editing content to target emerging Large Language Models and AI technologies.
Key Responsibilities:
- Lead a team of content specialists and develop the team into a high-performing unit.
- Identify, develop, and implement strategies to grow the search visibility of JD owned and earned long-form content in search, via Outreach and Digital PR, as well as optimising visibility of JD content in various AI tools.
- Develop strong relationships with department channel Leads to ensure AI and off-site SEO is front of mind.
- Liaise with Country level Managers, Execs, and Copywriters to implement the AI and off-site SEO strategy on a per country basis.
- Contribute to the group SEO leadership meetings planning sessions.
- Manage third-party agency relationships and work to maximise efficiency and effectiveness of these.
- Become an expert in how AI can influence search and wider performance marketing, and regularly feed this to digital teams.
- Work with our Head of SEO and other Senior SEO Managers to implement best practice technical changes.
- Work with our content marketing, PR, and Social Media teams to develop off-page campaigns.
- Train and mentor junior staff.
- Build strong relationships with third-party media publications and journalists.
- Create, track, and report on campaigns and visibility to senior stakeholders.
- Consistently hit campaign KPIs.
Ideal Candidate:
- Strong knowledge of all aspects of SEO, including on-page, technical, and Digital PR.
- Strong knowledge of emerging AI technology and its impact on search and potential for growth (Generative AI, Agentic AI, GEO).
- Strong marketing knowledge.
- Highly developed communication skills.
- Strong writer.
- Data-driven and highly analytical.
- Experience using tools such as Search Console, Google Analytics, Ahrefs, Screaming Frog, SEO Monitor, Lumar/DeepCrawl location management tools (e.g. Yext, RIO, etc.).
- Experience using AI monitoring tools such as Profound will be a plus.
- Passion for SEO and fashion e-commerce.
Competencies and Behaviours:
- Demonstrates an interest and understanding of others.
- Adapts to the team and builds team spirit.
- Recognises and rewards the contribution of others.
- Listens, consults others, and communicates proactively.
- Supports and cares for others.
- Develops and openly communicates self-insight such as an awareness of own strengths and weaknesses.
- Establishes good relationships with suppliers, agencies, and staff.
- Builds wide and effective networks of contacts inside and outside the organisation.
- Relates well to people at all levels.
- Manages conflict.
- Uses humour appropriately to enhance relationships with others.
- Writes clearly, succinctly, and correctly.
- Writes convincingly in an engaging and expressive manner.
- Avoids unnecessary use of jargon or complicated language.
- Writes in a well-structured and logical way.
- Structures information to meet the needs and understanding of the intended audience.
- Rapidly learns new tasks and quickly commits information to memory.
- Gathers comprehensive information to support decision making.
- Demonstrates a rapid understanding of newly presented information.
- Encourages an organisational learning approach (learns from success and failures and seeks staff and customer feedback).
- Manages knowledge (collects, classifies, and disseminates knowledge of use to the organisation).
- Sets clearly defined objectives.
- Plans activities and projects well in advance.
Discoverability Seo Lead in Bryn employer: JD GROUP
At JD PLC, we pride ourselves on being an exceptional employer, offering a dynamic work environment in the heart of Bury. Our culture fosters collaboration and innovation, providing employees with ample opportunities for professional growth and development, particularly in the rapidly evolving field of SEO and AI technologies. With a focus on teamwork and a commitment to achieving excellence, we empower our Discoverability SEO Lead to make a significant impact while enjoying the benefits of a supportive and engaging workplace.
StudySmarter Expert Advice🤫
We think this is how you could land Discoverability Seo Lead in Bryn
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for JD GROUP and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like JD GROUP are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with JD GROUP on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at JD GROUP. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Discoverability Seo Lead in Bryn
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit JD GROUP. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of JD GROUP:Show us that you’ve done your homework! In your application, briefly mention what you admire about JD GROUP’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at JD GROUP
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at JD GROUP will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At JD GROUP, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
