Discoverability Seo Lead in Bryn

As a Discoverability SEO Lead at JD PLC, you will manage the SEO Discoverability team, operating within a wider group SEO team, to maximise the contribution of JD earned content in influencing and/or driving customer engagement to drive clicks and/or positively influence performance of other channels (including paid), ultimately contributing to an uplift in the sales funnel.

This will include traditional off-site SEO tasks such as outreach and Digital PR (the creation of high-quality backlinks from content to targeted landing pages), maintaining long-form content in our blogs, and helping to optimise other non-transactional earned channels (e.g. YouTube, TikTok, etc.). In addition, you will manage a specialist team writing, curating, and editing content to target emerging Large Language Models and AI technologies.

Key Responsibilities:

• Lead a team of content specialists and develop the team into a high-performing unit.
• Identify, develop, and implement strategies to grow the search visibility of JD owned and earned long-form content in search, via Outreach and Digital PR, as well as optimising visibility of JD content in various AI tools.
• Develop strong relationships with department channel Leads to ensure AI and off-site SEO is front of mind.
• Liaise with Country level Managers, Execs, and Copywriters to implement the AI and off-site SEO strategy on a per country basis.
• Contribute to the group SEO leadership meetings planning sessions.
• Manage third-party agency relationships and work to maximise efficiency and effectiveness of these.
• Become an expert in how AI can influence search and wider performance marketing, and regularly feed this to digital teams.
• Work with our Head of SEO and other Senior SEO Managers to implement best practice technical changes.
• Work with our content marketing, PR, and Social Media teams to develop off-page campaigns.
• Train and mentor junior staff.
• Build strong relationships with third-party media publications and journalists.
• Create, track, and report on campaigns and visibility to senior stakeholders.
• Consistently hit campaign KPIs.

Ideal Candidate:

• Strong knowledge of all aspects of SEO, including on-page, technical, and Digital PR.
• Strong knowledge of emerging AI technology and its impact on search and potential for growth (Generative AI, Agentic AI, GEO).
• Strong marketing knowledge.
• Highly developed communication skills.
• Strong writer.
• Data-driven and highly analytical.
• Experience using tools such as Search Console, Google Analytics, Ahrefs, Screaming Frog, SEO Monitor, Lumar/DeepCrawl location management tools (e.g. Yext, RIO, etc.).
• Experience using AI monitoring tools such as Profound will be a plus.
• Passion for SEO and fashion e-commerce.

Competencies and Behaviours:

• Demonstrates an interest and understanding of others.
• Adapts to the team and builds team spirit.
• Recognises and rewards the contribution of others.
• Listens, consults others, and communicates proactively.
• Supports and cares for others.
• Develops and openly communicates self-insight such as an awareness of own strengths and weaknesses.
• Establishes good relationships with suppliers, agencies, and staff.
• Builds wide and effective networks of contacts inside and outside the organisation.
• Relates well to people at all levels.
• Manages conflict.
• Uses humour appropriately to enhance relationships with others.
• Writes clearly, succinctly, and correctly.
• Writes convincingly in an engaging and expressive manner.
• Avoids unnecessary use of jargon or complicated language.
• Writes in a well-structured and logical way.
• Structures information to meet the needs and understanding of the intended audience.
• Rapidly learns new tasks and quickly commits information to memory.
• Gathers comprehensive information to support decision making.
• Demonstrates a rapid understanding of newly presented information.
• Encourages an organisational learning approach (learns from success and failures and seeks staff and customer feedback).
• Manages knowledge (collects, classifies, and disseminates knowledge of use to the organisation).
• Sets clearly defined objectives.
• Plans activities and projects well in advance.