At a Glance
- Tasks: Create engaging content for outdoor apparel and footwear marketing campaigns.
- Company: Dynamic outdoor brand with a focus on creativity and collaboration.
- Benefits: Competitive salary, creative environment, and opportunities for personal growth.
- Other info: Collaborate with diverse teams and enjoy a vibrant workplace culture.
- Why this job: Join a passionate team and make an impact in the outdoor industry.
- Qualifications: Strong writing skills, experience with content creation, and a love for the outdoors.
The predicted salary is between 30000 - 40000 £ per year.
Location: Bury
Responsible to: Brand Marketing Lead
Department: Marketing (Outdoor)
Role Overview
Supporting in the delivery of the marketing plans for the clothing and footwear partner brands. Planning and creating engaging, relevant and commercially minded content to be used across JD Outdoor channels. Supporting in the development of the JD Outdoor content strategy.
Key Responsibilities
- Working with the Brand & Content Marketing Manager to assist in the delivery of the partner brand marketing plans.
- Contributing to fascia content calendars that align with the campaign planning calendar (season campaigns, product launches, etc) in line with the content strategy.
- Working with the in-house videographer and social team to produce video content to support the content strategy and partner brand marketing plans.
- Planning and attending shoots to create video content across all JD Outdoor channels.
- Briefing in brand pages, e-mails and website banners to the design team for the clothing and footwear partner brands.
- Producing SEO-rich blog content and expert advice guides.
- Monitoring content performance and reporting insights, continuously looking for ways to improve the JD Outdoor content strategy and plans.
- Working closely with the commercial/own brand teams to develop and execute content and marketing activity for own brand ranges - ensuring their messages are delivered across all relevant channels.
- Communicating campaigns & results.
Role Objectives
- Campaigns are delivered on time and within budget.
- KPIS for content views and engagement are achieved.
This role requires working alongside:
- The Brand & Content Marketing Manager
- The content team
- Marketing team members
- Merchandisers and Buyers
- Online team
- Production Companies
- External Brands/Agencies
- Retail ops / store teams
Skills & Experience
- An excellent writer, able to write creative and persuasive copy with a defined tone of voice, quickly and accurately.
- Experience with blog building tools, such as Wordpress, with basic HTML skills.
- Video production skills – planning, scripting, administration, budgeting, etc.
- Experience of selling product through marketing and/or retail sales.
- Knowledge and understanding of what makes a good customer experience.
- Experience of social media and broader marketing.
- Experience of developing and managing content calendars.
- Ability to work collaboratively on projects with multiple stakeholders from across the business.
- Ability to draw insights from analytic data.
- Familiarity with Google Analytics (advantageous).
- A passion for the outdoors and outdoors products (advantageous).
- Phone videography skills (advantageous).
Brand Marketing Executive employer: JD GROUP
As a Brand Marketing Executive at JD Outdoor in Bury, you will thrive in a dynamic and supportive work environment that champions creativity and collaboration. Our culture prioritises employee growth, offering opportunities to develop your skills in content creation and marketing strategy while working alongside passionate professionals who share your love for the outdoors. With a focus on innovative campaigns and a commitment to delivering exceptional customer experiences, JD Outdoor is an excellent employer for those seeking meaningful and rewarding employment in the apparel and footwear industry.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Marketing Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially any content you've produced related to brand marketing. This will give you an edge when you're chatting with hiring managers.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like JD Outdoor, and express your interest in working with them. A little initiative can go a long way!
✨Tip Number 4
Keep learning! Stay updated on the latest trends in brand marketing and content strategy. Consider taking online courses or attending workshops to boost your knowledge and make yourself more appealing to employers.
We think you need these skills to ace Brand Marketing Executive
Some tips for your application 🫡
Show Off Your Writing Skills:As a Brand Marketing Executive, your writing needs to shine! Make sure your application showcases your ability to create engaging and persuasive copy. Use clear examples of your previous work to demonstrate your skills.
Tailor Your Application:Don’t just send a generic application! Tailor your CV and cover letter to highlight your experience with content creation, marketing strategies, and any relevant outdoor industry knowledge. We want to see how you fit into our team!
Be Creative with Your Content:Since this role involves planning and creating content, don’t hesitate to show off your creativity in your application. Maybe include a link to a blog you’ve written or a project you’ve worked on that aligns with our brand values.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team at StudySmarter!
How to prepare for a job interview at JD GROUP
✨Know Your Brands
Before the interview, dive deep into the brands you'll be working with. Understand their values, target audience, and recent campaigns. This will not only show your enthusiasm but also help you discuss how you can contribute to their marketing plans.
✨Showcase Your Writing Skills
As an excellent writer, be prepared to share samples of your creative and persuasive copy. Consider bringing a portfolio that highlights your best work, especially any blog posts or marketing content you've created that aligns with the outdoor apparel and footwear sector.
✨Demonstrate Your Video Production Knowledge
Since video content is key for this role, brush up on your video production skills. Be ready to discuss your experience in planning and scripting shoots, and if possible, bring examples of video content you've worked on to showcase your capabilities.
✨Be Data Savvy
Familiarise yourself with Google Analytics and be prepared to discuss how you've used data to inform content strategies in the past. Highlight any insights you've drawn from analytics that led to improved engagement or performance in previous roles.
