Assistant Store Manager in Cardiff

Established in 1981 with a single store in the Northwest of England, the JD Group is a leading omni‑channel retailer of Sports Fashion, Outdoors and Gyms with our colleagues working in stores across several retail fascias in many markets around the world. JD Sports Fashion Plc was listed on the London Stock Exchange in 1996 and has been a FTSE100 publicly quoted company since 2019 and continues to grow in the UK and internationally. We want to be the leading global omnichannel retailer in the sports and outdoor industry. To be a part of this successful company and help us to achieve this you will have the desire to ingrain our strategic goals of being a people‑led, innovative and customer‑focused organisation which provides operational excellence whilst identifying new areas of growth as part of our day to day objectives.

We are seeking a skilled Assistant Manager with strong leadership and communication abilities to guide their team towards achieving sales and KPI targets whilst providing unparalleled service.

Responsibilities

• Supporting the Store Manager in effectively running all store operations to ensure meeting or exceeding sales and KPI targets.
• Setting clear sales goals, tracking performances while evolving processes to ensure continuous store growth.
• Creating a positive team culture through recruiting, training and continuously developing staff.
• Building a motivated and high performing team, increasing chances of store success.
• Analysing sales data and financial reports to make quick and well‑informed decisions alongside the Store Manager, identifying and responding to areas of opportunity operationally and commercially.
• Act as the point of contact for colleagues in the manager’s absence.
• Provide excellent customer service, addressing inquiries and resolving complaints professionally.
• Help manage day‑to‑day operations, including opening and closing procedures.
• Support cash management tasks, such as processing transactions and reconciling tills.
• Participate in hiring, onboarding, and training new employees.
• Provide feedback and coaching to colleagues to improve performance.
• Support the Store Manager in maintaining colleague schedules to ensure proper coverage and productivity.

Role Objectives and KPIs

• Contribute to achieving or exceeding the store’s monthly sales target.
• Drive all additional KPIs including but not limited to units, conversion, ATV, UPT.
• Achieve upselling or cross‑selling targets.
• Maintain a high Net Promoter Score.
• Ensure stock accuracy during store audits.
• Ensure all new colleagues complete mandatory training required.
• Ensure employee satisfaction surveys meet or exceed company benchmarks.
• Assist in keeping operational costs within the allocated budget.

Skills and Experience

• Previous supervisory or management experience in a fast‑paced retail/customer‑facing environment.
• Passionate about retail and hold a good understanding of the latest trends and our competitors.
• Previous experience of coaching and developing individuals.
• Proven track record of achieving and exceeding sales targets and KPIs.
• Experience in analysing KPI data to make commercial decisions.
• Keen eye for detail and commerciality. Previous experience within visual merchandising would be advantageous.
• Promote JD Group values to internal and external stakeholders.

Benefits

• Quarterly discretionary bonus schemes.
• Company discount of 30% off a large number of products in‑store and online (JD Sports, Size?, Foot Patrol, Blacks, Millets, GO Outdoors).
• Exclusive deals and discounts and offers from retail and hospitality businesses through our online benefits platform (TELUS Health).
• Access to digital health and well‑being services through our benefits platform (TELUS Health).
• Health cash plans.
• Wide range of internal development courses to support personal and professional development throughout your career journey with the Group.
• Access to apprenticeships and accredited qualifications – Earn while you learn and gain nationally recognised qualifications (England Only).
• Discounted gym memberships at JD Gyms.
• Life assurance.
• Access to colleague networks to share lived experiences and support initiatives that drive positive change.
• Opportunities to volunteer and contribute to JD Foundation.
• Employer engagement forums to help influence positive change.