At a Glance
- Tasks: Lead a dynamic SEO team to boost JD's online visibility and engagement.
- Company: Join JD Sports, a leading global retailer in sports fashion and outdoor gear.
- Benefits: Enjoy staff discounts, personal development opportunities, and a vibrant work culture.
- Other info: Collaborative environment with opportunities for growth and innovation.
- Why this job: Make an impact in the fast-paced world of SEO and AI technology.
- Qualifications: Strong SEO knowledge, marketing skills, and a passion for fashion and e-commerce.
The predicted salary is between 36000 - 60000 £ per year.
Established in 1981 with a single store in the Northwest of England, the JD Group is a leading omni-channel retailer of Sports Fashion, Outdoors and Gyms with our colleagues working in stores across several retail fascias in many markets around the world. JD Sports Fashion Plc was listed on the London Stock Exchange in 1996 and has been a FTSE100 publicly quoted company since 2019 and continues to grow in the UK and internationally. We want to be the leading global omnichannel retailer in the sports and outdoor industry. To be a part of this successful company and help us to achieve this you will have the desire to ingrain our strategic goals of being a people-led, innovative and customer-focused organisation which provides operational excellence whilst identifying new areas of growth as part of our day to day objectives.
Role Overview: As a JD Discoverability SEO Lead at JD PLC you will manage the SEO Discoverability team, operating within a wider group SEO team, to maximise the contribution of JD earned content in influencing and/or driving customer engagement to drive clicks and/or positively influence performance of other channels (including paid). Ultimately contributing to an uplift in the sales funnel. This will include traditional off site SEO tasks such as outreach and Digital PR (the creation of high quality back links from content to targeted landing pages), maintaining long form content in our blogs, and helping to optimise other non-transactional earned channels (eg. YouTube, Tik Tok etc). In addition to managing a specialist team writing, curating and editing content to target emerging Large Learning Models and AI technologies.
In conjunction with the JD Operational SEO Lead, your role will be to maximise profitable traffic from the Organic Search channel and various emerging AI channels. Together with the various Multichannel Leads, and wider SEO team, you'll be responsible for delivering against various traffic & revenue targets, with the aim to improve the efficiency from the channel.
Key Responsibilities- Lead a team of content specialists and develop the team into a high performing unit
- Identify, develop & implement strategies to grow the search visibility of JD owned and earned long form content in search, via Outreach and Digital PR, as well as optimising visibility of JD content in the various AI tools.
- Develop strong relationships with department & channel Leads to ensure AI and off-site SEO is front of mind
- Liaise with Country level Managers, Execs and Copywriters to implement the AI and off-site SEO strategy on a per country basis
- Contribute to the group SEO leadership meetings & planning sessions
- Manage third party agency relationships and work to maximise efficiency and effectiveness of these
- Become an expert in how AI can influence search and wider performance marketing, and regularly feed this to digital teams
- Work with our Head of SEO, and other Senior SEO Managers, to implement best practice technical changes
- Work with our content marketing, PR and Social Media teams to develop off-page campaigns
- Train & mentor junior staff
- Build strong relationships with third party media publications and journalists
- Create, track and report on campaigns and visibility to senior stakeholders
- Consistently hit campaign KPIs
- Strong knowledge of all aspects of SEO, including on-page, technical & Digital PR
- Strong knowledge of emerging AI technology and its impact on search and potential for growth. (Generative AI, Agentic AI, GEO)
- Strong marketing knowledge
- Highly developed communication skills
- Strong writer
- Data-driven and highly analytical
- Experience using the following tools (or similar): Search Console, Google analytics, Ahrefs & Screaming Frog, SEO Monitor, Lumar/DeepCrawl & location management tools (eg. Yext, RIO etc)
- Experience using AI monitoring tools such as Profound will be a plus
- Passion for SEO, fashion & ecommerce
- Supporting & Co-operating
- Interacting & presenting
- Writing & reporting
- Learning and researching
- Planning & Organising
We know our colleagues work tirelessly to make JD Sports the success it is today and in turn, we offer them some amazing benefits including staff Discount On JD Group and other brands within the organisation and personal development opportunities to learn and develop at work.
Discoverability SEO Lead in Bury employer: JD Group Plc
At JD Sports, we pride ourselves on being a people-led and innovative organisation that values our employees' contributions. Located in the vibrant town of Bury, our work culture fosters collaboration and creativity, offering exceptional personal development opportunities and a supportive environment for growth. With competitive benefits including staff discounts and a commitment to operational excellence, joining our team as a Discoverability SEO Lead means being part of a dynamic company dedicated to shaping the future of sports fashion retail.
StudySmarter Expert Advice🤫
We think this is how you could land Discoverability SEO Lead in Bury
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for JD Group Plc and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like JD Group Plc are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with JD Group Plc on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at JD Group Plc. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Discoverability SEO Lead in Bury
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit JD Group Plc. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of JD Group Plc:Show us that you’ve done your homework! In your application, briefly mention what you admire about JD Group Plc’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at JD Group Plc
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at JD Group Plc will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At JD Group Plc, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
