At a Glance
- Tasks: Manage social media and offline events to boost brand engagement and awareness.
- Company: Join Joybuy, a dynamic retail platform backed by JD.com.
- Benefits: Competitive salary, great office locations, and a supportive culture.
- Other info: Diverse and inclusive workplace with excellent career growth opportunities.
- Why this job: Make a real impact in cross-border e-commerce with innovative projects.
- Qualifications: 3+ years in social media and influencer marketing, with strong project management skills.
The predicted salary is between 40000 - 50000 £ per year.
Who We Are
Joybuy is JD. com’s dedicated retail platform for Europe, offering products across a wide range of categories.
Operating across the UK, Netherlands, Germany, France, Belgium and Luxembourg, we’re building the future of retail through smart systems, bold ideas, and a customer-first mindset.
Backed by JD. com, also known as JINGDONG, and its trusted global technology and supply chain ecosystem, we deliver a shopping experience that is speedy, reliable, and genuinely enjoyable.
If you’re ready to make a difference, bring your talent and grow with us.
Don’t just buy, Joybuy.
Learn more about who we are and what we do: https://about. joybuy. com/about/
What We Offer
Joining Joybuy means becoming part of a business where people, innovation, and impact work together to shape the future of cross-border e-commerce.
You’ll contribute to smart supply chains, efficient logistics, and meaningful projects that drive real customer value.
With a competitive salary, great office locations, and a supportive, people-first culture, you’ll have the space to grow your career, learn from talented colleagues, and make a genuine impact in a fast-expanding international business.
About The Team
You’ll be joining the Joybuy team, which values collaboration, ownership, and a commitment to delivering high‑quality results in a fast‑paced, dynamic environment.
About The Role
We're looking for a Social Media & Offline Events Manager to develop Joybuy UK's social media presence, lead influencer partnerships and execute offline activations that drive customer engagement, brand awareness and commercial performance.
- Your Key Responsabilities
- Develop Joybuy's social media presence
- Define and execute Joybuy's social media strategy across Instagram, Tik Tok, Facebook, You Tube and other relevant platforms.
- Own the social content calendar, aligning content with commercial priorities, product launches and seasonal campaigns.
- Partner with creative teams to produce engaging, platform-native content.
- Monitor performance, analyse insights and continuously optimise content based on engagement, traffic and conversion metrics.
- Build and scale influencer partnerships
- Identify, recruit and manage influencers, creators and brand ambassadors aligned with Joybuy's brand.
- Develop long-term partnerships across different audience segments.
- Lead influencer campaigns end-to-end, from briefing and negotiation through execution and performance analysis.
- Track ROI and measure the impact of influencer activity on engagement, traffic and sales
- Deliver impactful offline events
- Plan and execute offline events and brand activations that complement online campaigns and strengthen customer engagement.
- Coordinate agencies, venues and external partners to ensure flawless execution.
- Capture and repurpose event content across social channels to maximise reach and impact.
What We're Looking For
- 3+ years of experience in Social Media and Influencer Marketing, managing social media channels and influencer campaigns.
- Hands-on mindset with a willingness to execute directly: comfortable owning day-to-day social media management, personally identifying and engaging influencers, and coordinating offline events and brand activations from planning through delivery.
- Retail, FMCG, Beauty, Fashion or E-commerce experience is highly desirable.
- Strong project management skills, with the ability to manage multiple campaigns and stakeholders simultaneously.
- Data-driven mindset with a clear understanding of how social media contributes to brand awareness, customer engagement and commercial performance.
- Creative, proactive and comfortable working in a fast‑paced, entrepreneurial environment.
At Joybuy, we’re committed to building a diverse and inclusive workplace where everyone can thrive.
We’re proud to be an equal opportunity employer and make all employment decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status, or any other protected characteristic.
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Social Media & Offline Events Manager employer: JD.COM
JD.COM is an exceptional employer that prioritises professional growth and inclusivity within its overseas e-commerce team. With a focus on innovation in algorithm architecture, employees benefit from competitive salaries, a supportive work culture, and opportunities to engage in cutting-edge projects that enhance their skills in real-time data processing and microservices.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media & Offline Events Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for JD.COM and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like JD.COM are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with JD.COM on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at JD.COM. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media & Offline Events Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit JD.COM. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of JD.COM:Show us that you’ve done your homework! In your application, briefly mention what you admire about JD.COM’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at JD.COM
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at JD.COM will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At JD.COM, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
