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For Companies At a Glance
- Tasks: Lead the strategy for user-generated content and drive community engagement.
- Company: Join JD.com, a top-tier e-commerce platform transforming retail with innovation.
- Benefits: Competitive salary, global exposure, and opportunities for professional growth.
- Why this job: Make a real impact by shaping customer experiences and driving community-driven growth.
- Qualifications: 5+ years in UGC or content ecosystems, strong data analysis skills, and project management expertise.
- Other info: Dynamic role with cross-functional collaboration and a focus on community-first strategies.
The predicted salary is between 48000 - 72000 £ per year.
About JD.com
JD.com (NASDAQ: JD and HKEX: 9618), also known as JINGDONG, has evolved from a pioneering e-commerce platform into a leading technology and service provider with supply chain at its core. Renowned for its supply chain innovation and excellence, JD.com has expanded into sectors including retail, technology, logistics, healthcare, and more, aiming to transform traditional business models with cutting-edge digital solutions.
Our International Business
We are dedicated to building a digitally intelligent, cross-border supply chain and global retail infrastructure. Leveraging our global supply chain capabilities, JD.com continues to expand in markets where our competitive strengths shine. Currently, JD.com operates globally, with business activities in countries such as China, the U.S., U.K., Netherlands, France, Germany, Spain, Brazil, Hungary, Japan, South Korea, Australia, Thailand, Vietnam, Malaysia, Indonesia, Saudi Arabia, and many others, reaching customers in every corner of the world.
Why This Role?
You will own the strategy and execution for the core of our customer journey. Your work will directly build trust, influence millions of purchasing decisions, and prove the measurable ROI of community-driven growth on a global scale.
About Us
We are a top-tier cross-border e-commerce platform dominating the European market (UK, France, Germany, Netherlands). Our secret? A relentless focus on the customer experience, powered by authentic user voices. We don’t just sell products; we build communities and connect shoppers with real insights.
The Opportunity: Your Mission
We need a visionary content leader. You will be the architect of our entire User Generated Content (UGC) engine—transforming our customer review and Q&A ecosystem from a passive feature into our most powerful growth lever. Your goal: make user-generated content the #1 reason customers choose us and keep coming back.
What You’ll Do:
- Build the Strategy: Define the 3-year vision and own the P&L for the review ecosystem. Establish and relentlessly track core KPIs (Review Velocity, Video Review %, Content Conversion Lift).
- Engineer the Ecosystem: Design the full user journey—from post-purchase prompting to smart incentives, from quality moderation to impactful display. Partner with Product to ship features that make sharing effortless.
- Activate the Community: Launch viral review campaigns and a "Vine-style" elite reviewer program. Cultivate a dedicated community of power users and micro influencers who create the authentic content that drives sales.
- Unlock with Data: Move beyond vanity metrics. Your deep-dive analysis will pinpoint how specific review content impacts conversion rates, average order value, and customer lifetime value.
- Drive Cross-Functional Leadership: Be the central voice for UGC. Align with Product, Engineering, Marketing, and Category teams to embed a "community-first" mindset across the company.
You are the ideal candidate if you have:
- A proven track record (5+ years) in building and scaling UGC, community, or content ecosystems, preferably within a major e-commerce or content platform.
- Deep expertise in user motivation systems and a portfolio of creative campaigns that drove measurable user-generated growth.
- A data-obsessed mindset. You’re skilled at translating complex data (using SQL, Tableau, or similar) into clear, actionable strategies.
- Masterful project management skills, leading complex, cross-functional initiatives from a blank page to global impact.
- Exceptional strategic and communication skills, capable of influencing senior stakeholders and rallying teams around a shared vision.
- Professional English proficiency for consuming market intelligence and leading global discussions.
Senior Content Operations Manager - UGC & Review Ecosystem in Slough employer: JD.COM
Contact Detail:
JD.COM Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Content Operations Manager - UGC & Review Ecosystem in Slough
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities you might not find on job boards.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company inside out. Know their values, recent news, and how your role fits into their mission. It’ll show you’re genuinely interested!
✨Tip Number 4
Don’t forget to apply through our website! We love seeing applications directly from candidates who are excited about joining us. Plus, it makes tracking your application easier!
We think you need these skills to ace Senior Content Operations Manager - UGC & Review Ecosystem in Slough
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of Senior Content Operations Manager. Highlight your experience with UGC and community-building, and don’t forget to sprinkle in some metrics that showcase your impact!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about user-generated content and how your vision aligns with our mission. Keep it engaging and personal – we want to get to know you!
Showcase Your Data Skills: Since we love data, make sure to highlight your analytical skills. Share examples of how you've used data to drive decisions in past roles. If you’ve got experience with SQL or Tableau, shout about it!
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it lands in the right hands!
How to prepare for a job interview at JD.COM
✨Know Your UGC Inside Out
Make sure you understand the ins and outs of User Generated Content (UGC) and how it drives customer engagement. Be ready to discuss your previous experiences in building and scaling UGC ecosystems, and have specific examples of campaigns that made a measurable impact.
✨Data is Your Best Friend
Since this role requires a data-obsessed mindset, brush up on your data analysis skills. Be prepared to talk about how you've used data tools like SQL or Tableau to inform your strategies. Bring examples of how your data-driven decisions led to improved conversion rates or customer lifetime value.
✨Show Off Your Project Management Skills
This position involves leading complex, cross-functional initiatives, so be ready to showcase your project management experience. Discuss specific projects where you took the lead from start to finish, highlighting how you coordinated with different teams to achieve a common goal.
✨Communicate Your Vision
As a content leader, you'll need to influence senior stakeholders and rally teams around your vision. Practice articulating your ideas clearly and confidently. Think about how you can convey your 3-year vision for the review ecosystem and how it aligns with JD.com's goals.