At a Glance
- Tasks: Drive trade marketing strategies for EMEA toy and consumer goods categories.
- Company: Join JD.com, a global leader in technology and supply chain solutions.
- Benefits: Competitive salary, supportive culture, and global project opportunities.
- Other info: Collaborative team focused on growth and inclusivity.
- Why this job: Shape the future of trade marketing in a dynamic, innovative environment.
- Qualifications: Experience in trade marketing and strong analytical skills required.
Who We Are
At JD.com, also known as JINGDONG, we are building one of the world’s most trusted technology and supply chain ecosystems. What started as a bold idea in China has evolved into a NASDAQ-listed, Fortune 44 global enterprise serving over 700 million active customers. Powered by advanced logistics, innovative technology, and a commitment to integrity, JD.com operates across retail, logistics, technology, property and more, creating solutions that make everyday life smarter, faster, and more connected.
Our Global Reach
JD.com is expanding its international footprint through a digitally intelligent, cross-border supply chain and world-class logistics network, supported by platforms such as Joybuy, which brings trusted products to customers worldwide. Today, our teams operate across China, the U.S., U.K., Netherlands, France, Germany, Spain, Brazil, Hungary, Japan, South Korea, Australia, Thailand, Vietnam, Malaysia, Indonesia, Saudi Arabia, the UAE and beyond, reaching customers in every corner of the world.
What We Offer
Joining JD.com means becoming part of a company where people, innovation, and impact go hand in hand. We offer a competitive salary, a great location, and a supportive, people-first culture where your growth truly matters. With access to global projects, learning opportunities, and an inclusive environment that values every voice, you’ll have the space to shape the future with us.
About The Team
You’ll be joining the JD.com team, which values collaboration, ownership, and a commitment to delivering high-quality results in a fast-paced, dynamic environment.
Job Summary:
This is a platform-side trade marketing role focused on category growth, rather than brand-side marketing. The role owns end-to-end trade marketing strategy and operation for our EMEA toy and consumer goods category. You will build category trade rules, design merchant incentive mechanisms, manage category TPM budget, and launch platform-level category campaigns to drive category GMV expansion, merchant activity improvement and sustainable ecosystem growth across EMEA markets.
Key Responsibilities:
- Category Trade Strategy & System Building: Develop annual trade marketing roadmaps and category growth strategies for EMEA core categories. Build and iterate standardized platform trade operation systems, including tiered merchant incentives, category subsidy rules and differentiated growth policies for flagship brands, mid-tier sellers and new merchants, to activate the overall category merchant ecosystem.
- Category Campaign Planning & Execution: Own the category promotion calendar aligned with EMEA key shopping nodes based on the campaign calendar and local seasonal sales. Combine platform traffic resources and category-exclusive trade benefits to launch customized category campaigns, boost overall category transaction volume, penetration and user consumption scale.
- Category Trade Marketing Budget & ROI Management: Independently manage EMEA category trade marketing budget, complete scientific budget allocation by country, merchant tier and campaign scenario. Standardize subsidy specifications, track full-cycle fund investment and output, conduct closed-loop ROI analysis, optimize budget structure, and improve the overall utilization efficiency of category trade resources.
- Key Merchant Trade Cooperation & Category Value Delivery: Drive in-depth trade cooperation with core brand merchants (e.g., Mattel and top-tier consumer goods brands). Negotiate joint promotion plans, platform resource support and merchant matching investment. Empower key merchants with category-exclusive activities and product strategies to lift their conversion and sales, so as to strengthen platform category scale and user stickiness.
- Industry Insight & Competitive Strategy Iteration: Continuously monitor EMEA competing platforms’ category trade policies, merchant incentive rules and campaign gameplay. Analyze local market consumption characteristics, iterate our category trade strategies dynamically, and maintain the platform’s competitiveness in merchant attraction and category transaction scale.
- Data-driven Category Growth Optimization: Track core category metrics including GMV, transaction volume, merchant activity, new seller growth, conversion rate and traffic efficiency. Identify growth bottlenecks and incremental opportunities via data analysis, and launch targeted trade marketing optimization solutions to drive steady improvement of category scale and quality.
- Cross-functional Collaboration & Business Review: Collaborate with traffic operation, merchant operation, product, regional and compliance teams to ensure smooth policy and campaign implementation. Deliver weekly/monthly/quarterly category trade performance reports and business reviews to support data-based strategic decisions.
At JD.com, we’re committed to building a diverse and inclusive workplace where everyone can thrive. We’re proud to be an equal opportunity employer and make all employment decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status, or any other protected characteristic.
Ready to apply? Take the next step in your career, apply now and explore the opportunities we have to offer.
Trade Marketing Manager in London employer: JD.COM
JD.com is an exceptional employer that prioritises employee growth and development within a dynamic and collaborative work culture. Located in Milton Keynes, you will have the opportunity to work alongside senior leadership in shaping impactful HR strategies for our expanding logistics operations, all while enjoying a supportive environment that values integrity and inclusion.
StudySmarter Expert Advice🤫
We think this is how you could land Trade Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for JD.COM and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like JD.COM are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with JD.COM on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at JD.COM. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Trade Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit JD.COM. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of JD.COM:Show us that you’ve done your homework! In your application, briefly mention what you admire about JD.COM’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at JD.COM
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at JD.COM will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At JD.COM, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
