At a Glance
- Tasks: Manage social media, influencer partnerships, and offline events to boost brand engagement.
- Company: Join Joybuy, a dynamic retail platform backed by JD.com.
- Benefits: Competitive salary, great office locations, and a supportive culture.
- Other info: Diverse and inclusive workplace with opportunities for personal and professional growth.
- Why this job: Make a real impact in cross-border e-commerce while growing your career.
- Qualifications: 3+ years in social media and influencer marketing, with strong project management skills.
The predicted salary is between 40000 - 50000 £ per year.
Who We Are
Joybuy is JD.com’s dedicated retail platform for Europe, offering products across a wide range of categories. Operating across the UK, Netherlands, Germany, France, Belgium and Luxembourg, we’re building the future of retail through smart systems, bold ideas, and a customer-first mindset. Backed by JD.com, also known as JINGDONG, and its trusted global technology and supply chain ecosystem, we deliver a shopping experience that is speedy, reliable, and genuinely enjoyable.
What We Offer
Joining Joybuy means becoming part of a business where people, innovation, and impact work together to shape the future of cross-border e-commerce. You’ll contribute to smart supply chains, efficient logistics, and meaningful projects that drive real customer value. With a competitive salary, great office locations, and a supportive, people-first culture, you’ll have the space to grow your career, learn from talented colleagues, and make a genuine impact in a fast-expanding international business.
About The Team
You’ll be joining the Joybuy team, which values collaboration, ownership, and a commitment to delivering high-quality results in a fast-paced, dynamic environment.
About the Role
We're looking for a Social Media & Offline Events Manager to develop Joybuy UK's social media presence, lead influencer partnerships and execute offline activations that drive customer engagement, brand awareness and commercial performance. This is a hands-on role combining strategy and execution, where you'll own social media, influencer marketing and local activations to grow awareness, engage communities and support commercial performance.
Your Key Responsibilities:
- Develop Joybuy's social media presence
- Define and execute Joybuy's social media strategy across Instagram, TikTok, Facebook, YouTube and other relevant platforms.
- Own the social content calendar, aligning content with commercial priorities, product launches and seasonal campaigns.
- Partner with creative teams to produce engaging, platform-native content.
- Monitor performance, analyse insights and continuously optimise content based on engagement, traffic and conversion metrics.
- Build and scale influencer partnerships
- Identify, recruit and manage influencers, creators and brand ambassadors aligned with Joybuy's brand.
- Develop long-term partnerships across different audience segments.
- Lead influencer campaigns end-to-end, from briefing and negotiation through execution and performance analysis.
- Track ROI and measure the impact of influencer activity on engagement, traffic and sales.
- Deliver impactful offline events
- Plan and execute offline events and brand activations that complement online campaigns and strengthen customer engagement.
- Coordinate agencies, venues and external partners to ensure flawless execution.
- Capture and repurpose event content across social channels to maximise reach and impact.
What We're Looking For:
- 3+ years of experience in Social Media and Influencer Marketing, managing social media channels and influencer campaigns.
- Hands-on mindset with a willingness to execute directly: comfortable owning day-to-day social media management, personally identifying and engaging influencers, and coordinating offline events and brand activations from planning through delivery.
- Retail, FMCG, Beauty, Fashion or E-commerce experience is highly desirable.
- Strong project management skills, with the ability to manage multiple campaigns and stakeholders simultaneously.
- Data-driven mindset with a clear understanding of how social media contributes to brand awareness, customer engagement and commercial performance.
- Creative, proactive and comfortable working in a fast-paced, entrepreneurial environment.
At Joybuy, we’re committed to building a diverse and inclusive workplace where everyone can thrive. We’re proud to be an equal opportunity employer and make all employment decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status, or any other protected characteristic.
Ready to apply? Take the next step in your career, apply now and explore the opportunities we have to offer.
Social Media & Offline Events Manager in London employer: JD.COM
JD.COM is an exceptional employer that prioritises professional growth and inclusivity within its overseas e-commerce team. With a focus on innovation in algorithm architecture, employees benefit from competitive salaries, a supportive work culture, and opportunities to engage in cutting-edge projects that enhance their skills in real-time data processing and microservices.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media & Offline Events Manager in London
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like JD.COM are looking for when hiring for a Social Media & Offline Events Manager.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to JD.COM for the Social Media & Offline Events Manager, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at JD.COM as a Social Media & Offline Events Manager, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out JD.COM’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Social Media & Offline Events Manager.
We think you need these skills to ace Social Media & Offline Events Manager in London
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at JD.COM, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with JD.COM's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at JD.COM. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at JD.COM
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that JD.COM uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at JD.COM. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
