Brand & Cross-industry Partnerships Manager in London

Who We Are

Joybuy is JD.com’s dedicated retail platform for Europe, offering products across a wide range of categories. Operating across the UK, Netherlands, Germany, France, Belgium and Luxembourg, we’re building the future of retail through smart systems, bold ideas, and a customer-first mindset. Backed by JD.com, also known as JINGDONG, and its trusted global technology and supply chain ecosystem, we deliver a shopping experience that is speedy, reliable, and genuinely enjoyable.

What We Offer

Joining Joybuy means becoming part of a business where people, innovation, and impact work together to shape the future of cross-border e-commerce. You’ll contribute to smart supply chains, efficient logistics, and meaningful projects that drive real customer value. With a competitive salary, great office locations, and a supportive, people-first culture, you’ll have the space to grow your career, learn from talented colleagues, and make a genuine impact in a fast-expanding international business.

About The Team

You’ll be joining the Joybuy team, which values collaboration, ownership, and a commitment to delivering high-quality results in a fast-paced, dynamic environment.

What you will do

• Partnership strategy & sourcing: Identify and prioritize potential local and cross-industry brand partners for the UK, whose audience and positioning align with Joybuy's growth objectives.
• Deal structuring & negotiation: Lead end-to-end negotiation of partnership terms, including co-marketing packages and mutually beneficial value exchanges.
• Campaign execution: Work cross-functionally with Brand marketing, and internally with campaign, social marketing and performance marketing to design and deliver co-branded campaigns, activations, and content that raise Joybuy's local relevance and awareness.
• Cross-industry collaborations: Explore non-traditional partnership formats (e.g. co-branded products, event sponsorships, influencer/creator tie-ins, loyalty cross-promotions) to extend Joybuy's reach beyond its existing customer base.
• Performance tracking: Define success metrics for each partnership (awareness, reach, GMV uplift, new customer acquisition, halo effect), track results, and report on ROI to inform future investment decisions.
• Market intelligence: Monitor competitor and industry partnership activity to identify emerging trends and opportunities in the UK market.

What we are looking for

• 5+ years of experience in brand partnerships, business development, marketing, or a related commercial role, ideally within e-commerce, retail, or consumer brands.
• Proven track record of sourcing, negotiating, and delivering successful brand or cross-industry collaborations.
• Strong commercial acumen with the ability to structure deals that balance brand value and measurable business impact.
• Excellent relationship-building and stakeholder management skills, comfortable engaging with external brand partners at varying seniority levels.
• Strong project management skills, able to run multiple partnership initiatives simultaneously with cross-functional teams.
• Data-driven mindset, comfortable defining KPIs and evaluating campaign/partnership performance.
• Familiarity with the UK local market and consumer landscape is highly desirable.
• Excellent written and verbal communication skills.

At Joybuy, we’re committed to building a diverse and inclusive workplace where everyone can thrive. We’re proud to be an equal opportunity employer and make all employment decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status, or any other protected characteristic.

Ready to apply? Take the next step in your career, apply now and explore the opportunities we have to offer.