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For Companies At a Glance
- Tasks: Lead influencer partnerships and develop creative strategies across Europe.
- Company: Join JD.com, a Fortune Global 500 company expanding in Europe.
- Benefits: Competitive salary, dynamic work environment, and growth opportunities.
- Why this job: Shape the future of influencer marketing in a fast-growing international venture.
- Qualifications: 3+ years in Xiaohongshu KOL management and bilingual in Chinese & English.
- Other info: Work in a vibrant team at our London office.
The predicted salary is between 36000 - 60000 £ per year.
Business Introduction
Joybuy is JD.com's retail platform for the European market, leveraging JD's robust global supply chain and logistics network to offer consumers a curated selection of products across more than 700 categories, including consumer electronics, home appliances, and fast-moving consumer goods. We have established a warehousing network and nearly 1,800 pickup points across key European markets such as the UK, Netherlands, Germany, and France, with our "211" timed delivery service already piloted in core cities like London and Paris. As a company included in the Fortune Global 500 for nine consecutive years, JD.com is committed to delivering an efficient and reliable one-stop shopping experience for European consumers, backed by solid technological and logistical infrastructure. We are actively expanding our European presence and invite talented professionals to join us in shaping the future of this promising international venture.
Role Overview
We are hiring a Xiaohongshu (RED) Influencer Marketing Executive to lead our creator partnerships across four European countries and two cross-border Chinese KOL markets. This role is perfect for someone who is both creative and strategic, with hands-on experience in managing influencer relationships and understanding content localisation.
Location: 20 Greycoat Place, Victoria, London, SW1P 1SB
Key Responsibilities
- Develop and execute Xiaohongshu KOL strategies across UK, France, Germany, Netherlands, and cross-border creators
- Manage end-to-end KOL relationships: scouting, briefing, publishing, and performance analysis
- Work closely with agency partners and internal product/marketing teams to align on campaign objectives
- Coordinate influencer seeding, gifting, and brand collaboration proposals
- Produce and review content (bilingual) to ensure quality, compliance, and alignment with brand tone
Qualifications & Requirements
- 3+ years experience managing Xiaohongshu KOL
- In-depth understanding of Xiaohongshu content formats, algorithm, and trends
- Local market experience in at least one European country
- Bilingual in Chinese & English
- Creative content sensibility and ability to spot good storytelling
Influencer Marketing employer: JD.COM
Contact Detail:
JD.COM Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Influencer Marketing
✨Tip Number 1
Network like a pro! Attend industry events, webinars, or even local meetups. The more people you connect with, the better your chances of landing that Influencer Marketing role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past influencer campaigns and content strategies. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Reach out to brands or agencies directly, even if they’re not advertising a position. A well-timed email can open doors you didn’t even know existed.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you, and applying directly shows your enthusiasm for joining our team at Joybuy.
We think you need these skills to ace Influencer Marketing
Some tips for your application 🫡
Show Your Passion for Influencer Marketing: When writing your application, let your enthusiasm for influencer marketing shine through! We want to see how your creativity and strategic thinking can contribute to our team. Share any relevant experiences that highlight your love for the industry.
Tailor Your Application: Make sure to customise your CV and cover letter for this role. We’re looking for someone with specific experience in Xiaohongshu KOL management, so highlight your relevant skills and achievements that align with what we’re after.
Be Bilingual and Proud: Since this role requires bilingual proficiency in Chinese and English, don’t shy away from showcasing your language skills! If you’ve worked on bilingual content or campaigns, mention those experiences to demonstrate your capability.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at JD.COM
✨Know Your KOLs
Before the interview, dive deep into the Xiaohongshu platform and familiarise yourself with key opinion leaders (KOLs) relevant to the European markets. Understand their content styles, engagement rates, and how they resonate with audiences in the UK, France, Germany, and the Netherlands. This knowledge will show your passion and expertise in influencer marketing.
✨Showcase Your Creativity
Prepare to discuss specific campaigns you've managed or contributed to in the past. Bring examples of creative strategies that worked well, especially those involving bilingual content. Highlight your ability to adapt messaging for different cultures and audiences, as this is crucial for the role.
✨Understand the Brand
Research Joybuy and JD.com thoroughly. Know their product offerings, target audience, and recent marketing initiatives. Being able to articulate how you can enhance their influencer marketing strategy will demonstrate your commitment and strategic thinking.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's future plans in Europe and how they envision the role of influencer marketing evolving. This not only shows your interest but also gives you a chance to assess if the company aligns with your career goals.