Marketing Manager

In this role you will be responsible for producing high-quality content and events that engage our people and partners around JCDecaux’s Programmatic Digital Out-of-Home proposition. This will involve developing simple, influential content for our website, press releases, articles and social media, planning and preparing content for impactful events, and pursuing media opportunities to highlight the brand, products, and services of JCDecaux UK.

What you'll be doing...

• Create insightful and interesting materials including press releases, a newsletter, and related marketing materials or presentations on JCDecaux UK’s programmatic offering to align with JCDecaux’s overall Communications plan.
• Compose and implement a successful multi-channel communication strategy to improve brand recognition, promote the crucial programmatic messages to boost customer recognition, evaluation, and lead generation within digital marketing audiences.
• Plan and lead the design, content, and production of simple, impactful marketing materials in the right tone and language for the audience.
• Support the Director of Marketing to define the key marketing messages for external communications based on the key marketing programmes.
• Show proficiency in the core marketing strategies, the parties concerned, and the intended audience.
• Develop a yearly communications plan outlining timelines, measurable results and effects, and target audiences.
• Define the communications channels behind each of the key marketing programmes.
• Use different communication platforms like events, PR, press releases, social media, email, interactions with the sales team, search engines, advertising, and influencers to improve awareness and adoption of key marketing initiatives.
• Monitor input and results and report monthly on impact.
• Define a list of influencers and draw up a communications' plan to gain third party endorsement of key marketing programmes.
• Lead and update the CRM database of communication contacts and key influencers.
• Collaborate with the Data & Insights and Communications teams to build thought leadership content for essential marketing initiatives.
• Plan and deliver one of the key marketing events of the year, the Programmatic Awards event.
• Liaise with third party contributors to provide white papers, thought leadership pieces and marketing content.
• Proof and ratify the content.
• Work with the Commercial team to provide ongoing case studies and content to keep the website and customer/marketing hubs up to date.
• Be the ambassador for Programmatic marketing within the Marketing & Commercial teams, helping to upskill teams where needed to ensure everyone is confident in including Programmatic content in their activity.

A little bit about you...

• A great understanding and experience of the digital marketplace and the communication tools available.
• Experience in running omnichannel marketing campaigns.
• Experience in marketing planning, marketing strategy, copywriting, storytelling with data.
• Experience of setting objectives and governance such as reporting and monitoring.
• Knowledge of CRM tools and funnel management.
• Some knowledge or experience in organising events would be helpful.
• An organised individual that can strategically plan a communications' calendar that can drive commercial success.
• A strong collaborator who can acquire agreement from multiple teams to implement the communications' plan.
• A project enabler with an attention to detail to manage multiple projects that deliver a co-ordinated impact.
• Strong written and verbal communication skills.
• A great teammate who collaborates effectively with individuals from a diverse group of backgrounds and skills.

A little bit more about us...

We believe in building a diverse and inclusive culture and positive employee experience. We are One Team, more than just ourselves. We are customer first, we understand, and help solve our customers’ problems. We Test & Learn, we are empowered to learn and grow, unafraid of change. We choose to care, we are committed to doing the right thing, the right way. It’s really important to us that we give as much to our colleagues as they give to us. Our latest Belonging Survey showed that our colleagues feel valued and listened to as we continue to build an environment where everyone can thrive, grow, belong and be their authentic selves. We believe that diversity of thought, experience and background provides the platform for great creativity. We are committed to equal employment opportunities regardless of race, colour, ancestry, religion, national origin, sexual orientation, age, citizenship, marital status, disability or gender identity. Many of our Colleagues work flexibly in many different ways. Please talk to us at interview about the flexibility you need. We can’t promise to give you exactly what you want, but we do promise not to judge you for asking.

About our recruitment process…

1. You find or get sent this job advert, read it, and feel like you’d be a great addition to the JCD family.
2. You send in your application to let us know you’re interested.
3. We see your application, get excited, and give you a call.
4. You’ll meet us twice, depending on the role prepare a presentation and we’ll get to know each other.
5. You’ll begin your journey with us, we're excited to support and develop you throughout your career.