At a Glance
- Tasks: Support campaign planning and delivery while learning about programmatic advertising.
- Company: Join a diverse and inclusive team focused on creativity and collaboration.
- Benefits: Gain hands-on experience, training, and flexible working options.
- Other info: Enjoy a supportive environment where you can thrive and grow.
- Why this job: Kickstart your career in digital advertising with exciting learning opportunities.
- Qualifications: No prior experience needed; just bring your curiosity and willingness to learn.
The predicted salary is between 25650 - 31350 £ per year.
The Account Planner turns commercial commitments into technically deliverable campaigns. The role combines campaign planning, trading, technical troubleshooting and client communication, with training and support as you build your skills. This is an entry-level opportunity to learn how programmatic advertising campaigns are planned, launched and managed across our digital advertising screens. Programmatic advertising uses technology to buy and deliver advertising. You’ll support the team in turning client briefs and commercial commitments into campaigns, building your skills through training, guidance and hands-on experience. You do not necessarily need previous programmatic experience, or knowledge of our digital estate before joining. Your work will help campaigns launch smoothly, deliver against client commitments and support revenue and a positive client experience. Accuracy matters, and you’ll learn how to use checking processes, spot potential issues and ask for support. As your knowledge develops, you’ll take on more responsibility for planning, campaign delivery and problem-solving.
What you'll be doing...
- Campaign planning and activation: support campaign planning and set-up, learning about our screens, formats, locations, availability and delivery rules. Use this knowledge, with guidance, to help check that proposed campaigns can be delivered.
- Audience recommendations: help interpret client briefs and explore audience information using our data management platform. Learn to assess whether audience groups are relevant and large enough for a campaign, and support targeting recommendations.
- Creative checks and approvals: learn our digital artwork specifications, brand requirements and approval processes. Check campaign assets against these guidelines and work with colleagues to resolve issues.
- Troubleshooting and testing: support the investigation of campaign delivery issues by checking information, following agreed processes and involving colleagues when needed. Through training, learn how platform settings, bidding activity, competition and creative requirements affect delivery, and help test dynamic creative optimisation, which adapts advertising content using data.
- Data and insight: help organise and check campaign data, identify patterns or unexpected results, and explain what they could mean for campaign delivery. With guidance, recommend practical next steps. Develop your Excel and analytical skills as you work with larger datasets.
- Client and colleague communication: learn to provide clear campaign updates, explain issues and next steps, and keep clients and colleagues informed, with support from the team.
- Programmatic activation: setting up, optimising and evaluating programmatic campaigns that we run in-house using a DSP (Demand Side Platform).
What You’ll Learn
Through training and hands-on experience, you’ll learn about our digital estate and delivery rules; the platforms used to buy, sell and deliver advertising and manage audience data and workflows; audience selection; creative specifications and approvals; and campaign troubleshooting. You’ll learn how our advertising platforms connect, how information moves between them and how changes in one system can affect campaign delivery. You’ll also build your understanding of pricing, deal structures, sales policies, revenue risk and partner commitments, including pricing by time of day, barter arrangements and managed services.
A little bit about you...
Skills You’ll Bring
- Willingness to learn: an interest in learning new tools and processes, asking questions and applying feedback. Previous experience with advertising platforms is not required.
- Learning and applying information: the ability to build knowledge over time and use guidance when completing tasks. You’ll learn about our digital estate on the job.
- Commercial curiosity: an interest in how advertising supports clients’ objectives and how accurate campaign delivery contributes to the business.
- Analytical thinking: an interest in using information to answer questions, compare options and explain your reasoning.
- Attention to detail: care when checking information and following guidelines, using agreed checks to identify and correct mistakes.
- Problem-solving: a logical approach to checking what has happened, gathering information and asking for help when needed.
- Organisation: the ability to keep track of tasks, work towards agreed deadlines and flag when changing priorities or workloads need support.
- Clear communication: the ability to share information clearly, listen, ask questions and keep colleagues updated.
- Working with numbers: willingness to work with numerical information and check accuracy. Basic to intermediate Excel skills, including entering, sorting and checking data, to develop formulas, charts and pivot tables.
Qualifications and Experience
No previous media or programmatic advertising experience is required. We’re looking for the skills and willingness to learn described above, rather than prior knowledge of our industry, systems or products.
A little bit more about us...
We believe in building a diverse and inclusive culture and positive employee experience. We are One Team, more than just ourselves. We are customer first, we understand, and help solve our customers’ problems. We Test & Learn, we are empowered to learn and grow, unafraid of change. We choose to care, we are committed to doing the right thing, the right way. It’s really important to us that we give as much to our colleagues as they give to us. Our latest Belonging Survey showed that our colleagues feel valued and listened to as we continue to build an environment where everyone can thrive, grow, belong and be their authentic selves. We believe that diversity of thought, experience and background provides the platform for great creativity. We are committed to equal employment opportunities regardless of race, colour, ancestry, religion, national origin, sexual orientation, age, citizenship, marital status, disability or gender identity. Many of our Colleagues work flexibly in many different ways. Please talk to us at interview about the flexibility you need. We can’t promise to give you exactly what you want, but we do promise not to judge you for asking.
About our recruitment process…
- You find or get sent this job advert, read it, and feel like you’re you’d be a great addition to the JCD family.
- You send in your application to let us know you’re interested.
- We see your application, get excited, and give you a call.
- You’ll meet us twice, depending on the role prepare a presentation and we’ll get to know each other.
- You’ll begin your journey with us, we're excited to support and develop you throughout your career.
Summary
Location: London - Paddington
Type: Full time
Account Planner - Programmatic in London employer: JCDecaux
At JCDecaux, we pride ourselves on being an inclusive employer that values diversity and fosters a supportive work culture. As a Tax Manager, you'll not only engage in meaningful tax compliance and reporting but also benefit from our commitment to employee growth through continuous learning and innovation. Our flexible working arrangements and dedication to creating a positive environment ensure that every team member can thrive and contribute their unique perspectives.
StudySmarter Expert Advice🤫
We think this is how you could land Account Planner - Programmatic in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for JCDecaux and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like JCDecaux are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with JCDecaux on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at JCDecaux. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Account Planner - Programmatic in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit JCDecaux. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of JCDecaux:Show us that you’ve done your homework! In your application, briefly mention what you admire about JCDecaux’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at JCDecaux
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at JCDecaux will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At JCDecaux, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
